MACPA PIU 2012 student edition - Loyola University

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What does the future hold for accounting students? Why chose a career as a CPA? Should you belong to professional associations? Tom Hood, CEO of the MACPA share his thoughts on the future of the CPA Profession, career opportunities and how professional associations can help protect the CPA career and position you to thrive in this dynamic rapidly changing world/

Education Business

MACPA Professional Issues Update
2012 Student Edition

Tom Hood, CPA, CITP, CGMA

Loyola University
April 12, 2012

The “New Normal”

http://www.endofbusiness.com

http://www.bizlearning.net/live/i2afutureforums/

What CPAs think about the future
30 Future Forums
1,000 CPAs
Identified these top trends

http://www.bizlearning.net/live/i2afutureforums

In 1997, the CPA profession crowd-sourced its future with
over 3,500 CPAs in the CPA Vision Project
That was re-validated in 2011 by 8,000+ CPAs

Our core purpose, our reason
for being is

CPAs...
Making sense
of a changing
and complex
Here is what they
said…
world.

The DNA of the CPA
Values & Competencies

• Leadership
• Communication
• Strategic Thinking
• Collaboration & Synthesis
• Technologically Savvy

Our Vision Statement for the future is:
( mandates to ourselves for a successful future)

CPAs are the trusted professionals who enable
people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:

• Communicating the total
picture with clarity and
objectivity,
• Translating complex
information into critical
knowledge,
• Anticipating and creating
opportunities, and
• Designing pathways that
transform vision into reality.

MANAGING THE SEA CHANGE

• Change
• Complexity
• Compliance
• Convergence
• Competition

14

Connect – Connecting you to your Profession

Students
CPA
CPAs
15
Candidates

Connecting the pipeline of CPAs
http://www.facebook.com/TomorrowsCPA

16

Protect – Protecting the CPA
License & Public Interest since

Results – Legislature 2012

http://www.cpalegislativeinsider.com

20

Achieve – Achieving Success as a CPA

According to these young professionals, the
future is one in which CPAs:

● are proactive, flexible, adaptive and
collaborative by nature;
● have regained the trust of their clients and
the public at large;
● have successfully bridged the profession’s
“leadership gap” by focusing on succession
planning, personal growth, and generational
cooperation;
● have created the profession’s premier
global industry standards and best practices;
● have redefined the profession through
work / life integration, collaboration, and a
team-first approach; and
● have earned a reputation as technological
innovators. 22

Wisdom from the MACPA Leadership
Academy http://www.bizlearning.net/live/i2aleadership/

Achieve – Find Your Edge

http://youtu.be/e-zeOD79clA

MANAGING THE SEA CHANGE
Be the Captain of your own ship!

• Continuous
Learning
• Competency
• Collaboration
=
Career Success

A leader’s
job is to set
context and
provide
hope and
inspiration...

25

Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com

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We tend to think of “innovation” in terms of new technology – gadgets, hardware, new apps, and software. But true innovation more often comes in the form of new business models, workflows, service offerings, and office and staffing patterns. This session will center on those innovations that are significantly impacting our firms and our clients. You never know where innovation might sprout! This session was produced for the DCPA15 Conference in Las Vegas.

Innovation is Not Just for Technology Companies Anymore

Tom Hood, CPA,CITP,CGMA

A recent HBR special edition headline said "Got to war for talent", but how. BLI has developed a guidance and a six step process to give you new weapons to win in the war for talent. Our Magnetic Firm framework outlines the critical elements of a magnetic culture and our six step Talent and Leadership Development framework show you how to develop a winning career and curriculum aligned to your overall firm strategy and objectives. This presentation was developed and presented for the Digital CPA Conference in December #DCPA15 The Business Learning Institute can help you build your magnetic firm framework and strategic learning plan - contact us at http://www.blionline.org

Firm learning strategy - a competitive advantage

Tom Hood, CPA,CITP,CGMA

This presentation was given to Loyola University (Maryland) Accounting Alumni Circle on November 18, 2015. It includes our latest research in trends and issues facing the accounting and finance profession from the Business Learning Institute. It also covers the programs and initiatives of the Maryland Association of CPAs in the context of Hard Trends and our work with world renowned futurist, Daniel Burrus. Gov't Regulation Demographics and Talent Pipeline Technology The exponential pace of change has created an environment best described as VUCA. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future. The key to success in this fast-changing environment is to commit to changing before you are being forced to. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. • Anticipate marketplace trends that will shape future markets • Understand emerging innovation faster • Identify opportunities • Develop clear actionable steps to accelerate growth for the organization and its customers Learning the skill of anticipation and being proactive for CPAs, accounting and finance professionals

Accounting in a VUCA World - The Anticipatory CPA

Tom Hood, CPA,CITP,CGMA

In an effort to help our members be "future ready", MACPA has continued its tradition (since 2007) of holding four hour comprehensive professional issues updates for FREE all across the state of Maryland. Tom Hood, CPA, CITP, CGMA leads these engaging and participative sessions and covers the fast changing landscape of the accounting and CPA Profession. This year we added special guest from AICPA PCPS to discuss more resources for CPA firms and a special discussion of the AICPA-CIMA Joint Venture and the CGMA designation. Also included is the groundbreaking new learning system The Anticipatory Organization: Accounting and Finance Edition from Dan Burrus and customized with a group of accounting and finance professionals convened by MACPA and BLI.

MACPA Fall Town Hall / Professional Issues Update - 2015

Tom Hood, CPA,CITP,CGMA

Keynote - Thomson Reuters Synergy 2015 Conference In this inspirational keynote, Tom will show practitioners how to explore new value-added services and position their practices for success in a rapidly changing world. He'll discuss the major "shift change" and the trends shaping business today, and give participants a framework to provide more proactive services and strategic advice—and a plan to get started. Tom Hood (Maryland Association of CPAs, Inc.)—Tom is passionate about three areas: leadership, learning, and technology. His recognition and awards reflect his leadership in helping CPAs "shape their future" through his work as the CEO of the Maryland Association of CPAs and the Business Learning Institute, a center for the development of leadership, strategic thinking, and collaboration skills for CPAs. In 2013, Accounting Today said about Tom, "If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. Hood is doing as much as anyone—and more than most- to lead public accounting forward." CPA Practice Advisor inducted Tom into the Accounting Hall of Fame in 2015. He was named the fourth most influential leader in Accounting Today’s 2014 list of the Top 100 Most Influential People in Accounting (his tenth time on the list). LinkedIn recruited Tom as one of their Top 150 Influencers, and he was named to the Top 25 Influencers in Learning by HR Examiner.

The Future Ready CPA - Moving from Compliance to Reliance

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MACPA PIU 2012 student edition - Loyola University

1. MACPA Professional Issues Update 2012 Student Edition Tom Hood, CPA, CITP, CGMA Loyola University April 12, 2012

2. The Future

3. The “New Normal” http://www.endofbusiness.com

4. http://www.bizlearning.net/live/i2afutureforums/

5. What CPAs think about the future 30 Future Forums 1,000 CPAs Identified these top trends http://www.bizlearning.net/live/i2afutureforums

6. OUR GYROSCOPE!

7. In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project That was re-validated in 2011 by 8,000+ CPAs Our core purpose, our reason for being is CPAs... Making sense of a changing and complex Here is what they said… world.

8. The DNA of the CPA Values & Competencies • Leadership • Communication • Strategic Thinking • Collaboration & Synthesis • Technologically Savvy

9. Our Vision Statement for the future is: ( mandates to ourselves for a successful future) CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: • Communicating the total picture with clarity and objectivity, • Translating complex information into critical knowledge, • Anticipating and creating opportunities, and • Designing pathways that transform vision into reality.

10. The 10 The CPA Brand

11. 11

12. MANAGING THE SEA CHANGE • Change • Complexity • Compliance • Convergence • Competition

13. 13 Why MACPA?

14. 14 Connect – Connecting you to your Profession

15. Students CPA CPAs 15 Candidates Connecting the pipeline of CPAs http://www.facebook.com/TomorrowsCPA

16. 16 Protect – Protecting the CPA License & Public Interest since

17.

18. Private Company Standards

19. Results – Legislature 2012 http://www.cpalegislativeinsider.com

20. 20 Achieve – Achieving Success as a CPA

21. It really is about this...

22. According to these young professionals, the future is one in which CPAs: ● are proactive, flexible, adaptive and collaborative by nature; ● have regained the trust of their clients and the public at large; ● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation; ● have created the profession’s premier global industry standards and best practices; ● have redefined the profession through work / life integration, collaboration, and a team-first approach; and ● have earned a reputation as technological innovators. 22 Wisdom from the MACPA Leadership Academy http://www.bizlearning.net/live/i2aleadership/

23. Achieve – Find Your Edge http://youtu.be/e-zeOD79clA

24. MANAGING THE SEA CHANGE Be the Captain of your own ship! • Continuous Learning • Competency • Collaboration = Career Success

25. A leader’s job is to set context and provide hope and inspiration... 25

26. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com

Editor's Notes

http://www.bizlearning.net/live/i2afutureforums/
Get the CPA Horizons Report and the Maryland results along with MACPA’s special RESOURCE CENTER here:http://www.macpa.org/Content/26336.aspx
BLI or the Business Learning Institute was formed in 1999 to develop the learning resources for CPAs to stay ahead of rapidly changing times. We are the largest provider of sift skills or success skills for accounting and finance in the US. We provide e-learning, on-site training, and public programs to CPA firms, companies and organizations all over the world. We developed and run the AICPA’s Leadership Academy and are now running this program in three states in 2012 (Maryland, Utah, and Louisiana) more info at http://www.bizlearning.net/live/i2aleadership

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