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MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
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LookoutPost
2016 The State of My Industry: Accounting
Tom Hood, CPA, CITP, CGMA fluencer
#MyIndustry
@tomhood
Big Waves of Change
Oceans of Opportunity
“We stand on the brink of a
technological revolution that will
fundamentally alter the way we live,
work, and relate to one another. In its
scale, scope, and complexity, the
transformation will be unlike anything
humankind has experienced before.”
Borrowed from the US Army War College,VUCA was coined byThe Institute for the Future to
describe the rapidly changing and complex business environment since the Great Recession of
2008.
Technology is #1 HardTrend
Source: Miovision July 17, 2013 “The Internet ofThings andTransportation”
From the World Economic Forum in Davos, 2016
A 3-D printed carbon fiber house and SUV that share energy and
will disrupt these industries:
1.  the construction and building industry, including suppliers, supply chain, and
unskilled labor;
2.  the automotive and transportation industry, including components makers and the
classic assembly line; and,
3.  the electric-utilities industry.
Race Against the Machines?
Source: Frey & Osborne –The Future of Employment – Oxford University
Source: CPA.COM Insight into the CPA of
the Future Study 2014
92% of CPAs are NOT Future Ready
Future Ready is the capacity to be
aware, predictive, and adaptive of
emerging trends, innovations and
changes in business, population, and
the social environment.
The Fourth Industrial Revolution
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Cognitive Computing has three unique capabilities: 1) natural language
processing, 2) hypothesis generation and evaluation, and 3) dynamic learning.
Are we at a Strategic Inflection Point?
“You can’t stop the waves, but
you can learn how to surf.”
– Jon Kabat Zinn
Oceans of Opportunity
91%
Of firms expect
to continue
record hiring
levels
11%
Projected
accounting job
growth between
2014 and 2024
Demand for Accounting is Strong
And according to the DOL BLS,
faster than the average for all
occupations
References: US Department of Labor, Manpower Group Talent Shortage 2015
38%	
  of	
  employers	
  
interna2onally	
  report	
  
talent	
  shortages	
  in	
  
2015	
  
2009:	
  
30%	
  
Employment	
  of	
  accountants	
  and	
  auditors	
  
is	
  projected	
  to	
  grow	
  11	
  percent	
  from	
  
2014	
  to	
  2024,	
  faster	
  than	
  the	
  average	
  for	
  
all	
  occupa2ons	
  –	
  US	
  Dept	
  of	
  Labor	
  2015	
  
Accoun2ng	
  and	
  finance	
  
staff	
  
#1	
  in	
  demand	
  
	
  
#8	
  in	
  talent	
  shortage	
  
	
  
	
  
Demand for Accounting is Strong
•  2 of Top 10 Best Jobs (US News & World Report)
•  Top 20 Happiest Professions (Huff Post)
•  Top 10 in Demand Jobs/Hardest Jobs to Fill –
(Manpower Group)
And Career is Attractive
# 1
Most Profitable
industry
according to
Sageworks
# 1
In small/mid-size
business growth
rates averaging
12% in 2016
Demand for Accounting is Strong
The Rise of the #DigitalCPA
Shift fromTangibles to Intangibles
Accoun2ng	
  firms	
  con2nuing	
  diversifica2on	
  
$50	
  billion	
  
40	
  
30	
  
20	
  
10	
  
2010	
  
$42	
  
$9	
  
$12	
  
$19	
  
Revenue split at top 100 accounting firms
2014	
  
$54	
  
$17	
  
$15	
  
$20	
  
Advisory services
91% growth!
now nearly one-third of revenue
Tax
17% growth
but now just over one-quarter of revenue
Audit and accounting
6% growth
now 37% of revenue — was 45% in 2010
Other
CFO à COO à CEO
There is a growing trend in CFOs moving to new roles as COOs and
even CEOs as they lead business transformation.
•  And Learn how to surf
Six Steps to Ride the Waves
1.  Embrace Digital.
2.  Anticipate.
3.  Collaborate.
4.  Learning as the next
competitive
advantage.
5.  Protect the Core
(Purpose &Values).
6.  Make time for the
future.
ANTICIPATION	
  
Strategic	
  Thinking	
  
External	
  Awareness	
  
Vision	
  
Con2nuous	
  Learning	
  
Innova2on	
  
Crea2vity	
  
Problem	
  Solving	
  
Priori2za2on	
  
Business	
  AcumenDecisiveness	
  
Influencng/Persuading	
  
Emo2onal	
  Intelligence	
  
Consensus	
  Building	
  
Collabora2on	
  
Inspira2on	
  
Risk	
  Management	
  
An2cipate!	
  
Three	
  Hard	
  Trends:	
  
1. Government	
  Regula2on	
  
2. Technology	
  
3. Demographics	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Legislative / Regulatory / Standards
Federal
•  Tax Due Dates changes
•  Mobile Workforce legislation
Federal Regulators
•  DOL Overtime Standards
Standards
•  Peer Review Future of Practice Monitoring
In Progress
•  CPE Standards – due October 1, 2015
•  CPA Exam Standards due November 30, 2015
•  FASB Not-For-Profit Exposure Draft Comments
•  Revenue Recognition
Mobile workforce
Patent holding companies
* DOL overtime
* Cash basis
* IRS Service Levels
* Top Priorities of Maryland
Managing Partners
	
  
IRS Issues
DOL	
  ALERT	
  
“The	
  DOL	
  will	
  ask	
  for	
  stakeholder	
  support,	
  and	
  will	
  strongly	
  encourage	
  state	
  boards	
  of	
  
accountancy	
  to	
  consider	
  more	
  rigorous	
  review	
  of	
  firms	
  performing	
  ERISA	
  audits	
  and	
  
examine	
  how	
  licensing	
  requirements	
  might	
  play	
  a	
  role	
  in	
  improving	
  con2nuing	
  educa2on	
  
and	
  boost	
  quality.	
  	
  We	
  believe	
  the	
  contents	
  of	
  these	
  leders	
  to	
  be	
  reasonable	
  under	
  the	
  
circumstances.”	
  	
  
	
  -­‐	
  AICPA	
  Regulatory	
  Affairs	
  	
  
Stats	
  from	
  DOL	
  
Maryland	
  is	
  16th	
  in	
  #	
  of	
  
plans/par2cipants/assets	
  
with	
  282	
  firms	
  audi2ng	
  
1,614	
  plans	
  with	
  3	
  million	
  
par2cipants	
  and	
  	
  
$264.12	
  billion	
  in	
  plan	
  
assets	
  
24%	
  of	
  all	
  audits	
  and	
  22%	
  
of	
  all	
  plans	
  
“if you don’t have time to participate in the legislative
process, be prepared to accept the consequences of those
who do.”
3,400 bills filed in 2016 up from average of 2,500!
Legislative / Regulatory / Standards
State Board
•  Positioning for Firm Mobility
•  CPE tracking and audits
•  Peer Review
State
•  Offense
-  Supersedeas (Appeal Bond) Caps
-  Tax Dues Dates
-  Wynne Interest Rates
-  Peer Review – Subpoena Power
-  Firm Mobility
•  Defense
-  Oppose Mandatory Paid Leave
-  Stop Comparative Fault – Liability
-  Stop Sales Taxes on Services
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Jeff	
  Lawson	
  tes2fies	
  
in	
  SUPPORT	
  -­‐	
  SB	
  1024	
  
MACPA in Annapolis
•  Reduc2on	
  in	
  Rates	
  
•  Corporate	
  Single	
  Sales	
  
Factor	
  
•  Interest	
  Rate	
  on	
  Tax	
  
Deficiencies	
  &	
  Refunds	
  
Jerry	
  Beard	
  -­‐	
  STAX	
  
Are you Leading the Transformation
of Finance and Accounting? !
“The real way it was in finance—in the world I grew up
in—is we spent all our time looking backwards…
[Modern Finance and Accounting] is now it’s about
looking to the future.” – Safra Catz, CEO of Oracle
(formerly CFO)
Integrated Reporting –
Integrated Thinking!
Understanding, accounting and managing the ‘capital
assets”!
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
CFO à COO à CEO
There is a growing trend in CFOs moving to new roles as COOs and
even CEOs as they lead business transformation.
The Shift Change
1.  Leadership!
2.  Learning!
3.  Technology!
4.  Generations!
5.  Workplace!
The	
  Shil	
  Change	
  sets	
  the	
  context	
  around	
  the	
  
workplace	
  –	
  How	
  can	
  we	
  be	
  nimble	
  and	
  
innova2ve?	
  
The challenge &
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy
New	
  rules:	
  Go	
  to	
  war	
  for	
  talent	
  
www.blionline.org
The BLI Magnetic
Firm Framework
Creating the Magnetic Firm
Purpose Driven Great
Leadership
Culture
Of Growth
Inspiring
Workplace
Vision, Purpose and
Values based
Transparent and
Inspirational
Leadership
Learning Culture
- Self and Formal
Development
Flexible and Open
Work Environment
Focus on Strengths
and Positivity
Build Consensus and
Commitment
Career & Growth
Orientation – Career
Paths
Work/Life Balance
Inclusive and Diverse Leadership
Development at all
levels
Customer focused Coaching and
Feedback
High Performance –
Insight to Action
Anticipatory and
Proactive
Collaborative and
Team based
EffectiveTechnology
Tools - mobile
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
What’s your purpose?
Core values:
•  Integrity
•  Competence
•  Lifelong learning
•  Objectivity
•  Commitment to excellence
CPAs…Making sense of a changing and
complex world
CPAs are trusted advisors who help
people and organizations shape their
future. Combining insight with
integrity…
Case	
  Study	
  
MACPA/BLI would make the “shift” and create an
open collaborative environment to increase
collaboration, learning, and our ability to move faster.
Our	
  Three	
  Goals	
  
Goal	
  1.	
  Help	
  employees	
  iden2fy	
  and	
  address	
  the	
  challenges	
  and	
  
opportuni2es	
  that	
  have	
  the	
  greatest	
  impact	
  on	
  the	
  business.	
  
Goal	
  2.	
  Help	
  employees	
  strengthen	
  high-­‐impact	
  connec2ons	
  by	
  
enabling	
  them	
  to	
  collaborate	
  easily	
  with	
  others	
  inside	
  and	
  outside	
  the	
  
organiza2on.	
  
Goal	
  3.	
  Amplify	
  the	
  impact	
  of	
  those	
  efforts	
  by	
  building	
  an	
  
infrastructure	
  that	
  allows	
  small	
  improvements	
  to	
  scale	
  easily	
  across	
  
the	
  organiza2on.	
  
Photo by Gwenaël Piaser - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/22841923@N02	
   Created with Haiku Deck	
  
MACPA’s Digital Transformation
(Cloud/Mobile) Strategy
1.  Digitization & workflow –shifting
resources and systems to growth
areas
2.  Virtualization – Moving IT
infrastructure to cloud
3.  Transformation to cloud – Increase
use of existing systems of
engagement (collaboration and
communication tools)
4.  Transformation to cloud – New
cloud based systems – accounting
5.  Transformation to cloud – Move
AMS and MACPA website
MACPA/BLI Office
Move!
BLI & Future of Learning
1. Social Learning.
2. Mobile / nano
3. Cloud-based
4. Collaborative.
5. Competency-based learning
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Slack
Develop our APP
Solution Bundle
app ecosystem!
collaborative!
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
We have not arrived…!
#FutureReady!
Is the capacity to be anticipatory
(aware, predictive and adaptive) of
emerging technology and trends in
business, demographics, and the
social environment impacting your
organization and industry.!
The Research
The latest research inside and
outside the CPA Profession re-
affirms theTop Competencies and
Skills needed by Accounting and
Finance Professionals
Leaders need new skills
in aVUCA world
•  Anticipating and reacting to the
nature and speed of change.
•  Acting decisively without always
having clear direction and certainty.
•  Navigating through complexity,
chaos, and confusion.
•  Maintaining effectiveness despite
constant surprises and a lack of
predictability.
Source: Conference Board 2015 Ready-Now Leaders Report
25% are notVUCA ready
3X Performance inTop 20%
CPA Horizons 2025 (AICPA)
The CPA Horizons 2025 Report by the AICPA
researched theTop Competencies needed by the
CPA Profession for the future (2025) and was
validated by thousands of CPAs in a grassroots
electronic and in-person facilitations.
The Chartered Global Management Accounting Competency Framework was developed in
2014 by the AICPA and CIMA JointVenture and follows the BLI ‘Bounce’ Framework.
Top Skills Needed for Accounting and
Finance Professionals
BLI Research in 2015 with over 1,000 responses from all segments of the CPA
Profession identified these top skill needed to be successful in these rapidly changing
times.This confirms and reinforces the research from the Conference Board, AICPA
CPA Horizons 2025 report, Bersin, and Burrus Research..
75%
covered by
theseTop 5
Skills
This led to our work with world renowned futurist and business
advisor and best-selling author, Daniel Burrus of Burrus Research.We
worked with Dan to add the context of the accounting and finance
profession to his Anticipatory Organization learning system to create
the Anticipatory Organization”Accounting and Finance edition .
http://www.blionline.org/ao
Learn How
to
Anticipate!!
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
•  An2cipa2on	
  
•  Strategic	
  Thinking	
  
•  External	
  Awareness	
  
•  Vision	
  
•  Con2nuous	
  Learning	
  
•  Innova2on	
  
•  Crea2vity	
  
•  Problem	
  Solving	
  
•  Priori2za2on	
  
•  Business	
  Acumen	
  
•  Decisiveness	
  
•  Influencing/Persuading	
  
•  Emo2onal	
  Intelligence	
  
•  Consensus	
  Building	
  
•  Collabora2on	
  
•  Inspira2on	
  
•  Risk	
  Management	
  
•  Communica2on	
  
In November, 2015 we developed a strategic partnership with Daniel Burrus, a world-renowned
global futurist and business consultant who had researched the top competencies requested in his
work with many Fortune 500 companies.These aligned with own research at BLI.
Jump	
  the	
  Disrup2on	
  Curve	
  
D x V x F > R
Dissa9sfac9on	
  with	
  Status	
  Quo	
  =	
  
Shared	
  meaning	
  and	
  context	
  
created	
  collabora2vely	
  
	
  
Vision	
  for	
  future	
  –	
  Strat	
  House	
  
and	
  agreement	
  on	
  Top	
  5	
  
Opportuni2es	
  
	
  
First	
  steps	
  -­‐	
  Top	
  5	
  ac2ons	
  using	
  
Strat	
  House	
  or	
  Ac2on	
  plans	
  
The	
  Change	
  Equa2on	
  
Breaking	
  the	
  Pull	
  of	
  the	
  Past	
  
Resistance	
  to	
  change	
  
Mapping the AOAF learning
program to the CGMA
Competency Model
shows comprehensive
coverage of these skills
ANTICIPATION	
  
Strategic	
  Thinking	
  
External	
  Awareness	
  
Vision	
  
Con2nuous	
  Learning	
  
Innova2on	
  
Crea2vity	
  
Problem	
  Solving	
  
Priori2za2on	
  
Business	
  Acumen	
  
Decisiveness	
  
Influencing/Persuading	
  
Emo2onal	
  Intelligence	
  
Consensus	
  Building	
  
Collabora2on	
  
Inspira2on	
  
Risk	
  Management	
  
Communica2on	
  
An2cipatory	
  Organiza2on:	
  
Finance	
  /	
  Accoun2ng	
  Edi2on	
  
CGMA	
  Competency	
  Framework	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Mapping the MBA Express
learning program to the
CGMA Competency Model
shows comprehensive
coverage of these skills
•  ADDING	
  VALUE:	
  GeOng	
  the	
  
most	
  by	
  giving	
  the	
  most	
  
•  BUSINESS	
  STRATEGY:	
  
Thinking,	
  planning,	
  ac9ng,	
  
and	
  leading	
  
•  LEADERSHIP	
  STRATEGY:	
  
Taking	
  people	
  to	
  new	
  places	
  
and	
  higher	
  ground	
  
•  PERFORMANCE	
  
MANAGEMENT:	
  GeOng	
  to	
  
be[er	
  results,	
  faster	
  
•  POWERFUL	
  
COMMUNICATION:	
  
Conveying	
  meaning	
  and	
  
earning	
  an	
  audience	
  
	
  
MBAexpress	
  (All	
  modules)	
  
CGMA	
  Competency	
  Framework	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
AOAF recognized as 2016 Top
Learning Product
"As knowledge workers and professionals
whose value springs in large part from
their expertise, accountants are both
serious about their ongoing education,
and well-positioned to capitalize on new
ideas and new ways to demonstrate
their competence to clients…
The point of the coursework is to teach
you, literally, how to predict the future by
identifying reliable trends — and it
actually works. The applications for firm
strategy, client service, and guiding your
own career are endless.”
It also saw a push on different ways to
educate the profession, including in small
bites…offering to help accountants
boost their careers by bringing more
value to the table.
"The	
  An2cipatory	
  Organiza2on	
  Learning	
  System	
  
helps	
  establish	
  a	
  mindset,	
  a	
  common	
  language	
  and	
  
eventually	
  a	
  culture	
  of	
  being	
  an2cipatory	
  for	
  our	
  
clients.	
  By	
  making	
  this	
  an2cipatory	
  skillset	
  a	
  core	
  
strength	
  of	
  our	
  teams,	
  it	
  brings	
  crea2ve	
  and	
  new	
  
ideas	
  that	
  make	
  us	
  more	
  valuable	
  to	
  our	
  clients	
  and	
  
it	
  creates	
  a	
  game	
  changer	
  for	
  our	
  firm.”	
  	
  	
  
	
  
-­‐  Joey	
  Havens	
  
Execu2ve	
  Partner,	
  HORNE	
  LLP	
  
Top	
  50	
  CPA	
  Firm	
  
	
  
•  	
  It’s	
  possible	
  to	
  see	
  what’s	
  coming	
  based	
  on	
  hard	
  trends.	
  	
  
Important	
  in	
  posi2oning	
  our	
  organiza2ons	
  for	
  future	
  success	
  
and	
  iden2fying	
  our	
  next	
  compe22ve	
  advantages.	
  
	
  
•  It	
  was	
  interes2ng	
  to	
  me	
  that	
  even	
  if	
  a	
  sol	
  trend	
  is	
  based	
  on	
  a	
  
sol	
  assump2on,	
  it	
  could	
  s2ll	
  be	
  rela2vely	
  likely	
  to	
  happen.	
  
	
  
•  It’s	
  possible	
  to	
  an2cipate	
  disrup2on	
  and	
  stay	
  ahead.	
  	
  Important	
  
because	
  it	
  opens	
  all	
  kinds	
  of	
  possibili2es.	
  
	
  
•  I	
  learned	
  how	
  to	
  think	
  differently.	
  	
  It	
  takes	
  prac2ce	
  but	
  it’s	
  
worth	
  it.	
  
	
  
Tom Hood, CPA, CITP, CGMA
•  CPA Practice Adviser Accounting Hall of
Fame
•  Named the Second Most Influential in
Accounting by Accounting Today Magazine
2015, 2013
•  Top 150 Influencer by Linked-In
•  Top 25 Influencers in Learning & HR by HR
Examiner
•  Top 25 Public Accounting Thought Leaders
by CPA Practice Adviser
•  Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum,
Performance Management /XBRL,
Leadership & Generations
CEO
Maryland Association of
CPAs (MACPA)
www.macpa.org
Business Learning
Institute (BLI)
www.blionline.org
http://www.linkedin.com/in/tomhood/
Hood's	
  greatest	
  a/ribute	
  isn't	
  that	
  he	
  consistently	
  
glimpses	
  the	
  future	
  more	
  quickly	
  than	
  the	
  rest	
  of	
  us	
  
(though	
  he	
  does).	
  It's	
  that	
  he's	
  able	
  to	
  bring	
  it	
  back	
  to	
  
the	
  present	
  and	
  serve	
  as	
  its	
  Breless,	
  inspiring	
  and	
  
effecBve	
  champion.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  – Accounting Today
Membership Organization
How we connect, protect, and achieve.
Norfolk	
  pines	
  
"The	
  best	
  2me	
  to	
  plant	
  a	
  tree	
  was	
  20	
  years	
  
ago.	
  The	
  second	
  best	
  2me	
  is	
  now."	
  
MACPA	
  Delega2on	
  to	
  AICPA	
  Council	
  at	
  Regional	
  Council	
  in	
  NY	
  
Competency	
  framework	
  
Global	
  Management	
  	
  
Accoun2ng	
  Principles	
  
CGMA	
  Exam	
  
CGMA	
  code	
  of	
  ethics	
  
Professionaliza2on	
  of	
  Management	
  
Accoun2ng	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA	
  Student	
  Leadership	
  Academy	
  –	
  June,	
  2015	
  
Next	
  class	
  –	
  June	
  2-­‐4,	
  2016	
  	
  
Guide	
  for	
  Becoming	
  a	
  CPA	
  
www.cpaguide.macpa.org	
  
New	
  CPAs	
  	
  
Swearing-­‐in	
  Ceremony	
  
MACPA	
  Leadership	
  Academy	
  –	
  August,	
  2015	
  
Next	
  class	
  –	
  August	
  24-­‐26,	
  2016	
  	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Maryland	
  is	
  the	
  best	
  state	
  in	
  
the	
  na2on	
  to	
  have	
  your	
  CPA	
  
license	
  –	
  Maryland	
  	
  Senator	
  
Brian	
  Feldman,	
  CPA	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
Calendar!
Upcoming	
  events	
  and	
  programming	
  for	
  Business	
  &	
  Industry	
  members	
  
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2015
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

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MACPA Spring 2016 Professional Issues Update - Business & Industry Edition

  • 4. Vote for a question Respond to Poll Ask a Question MACPAPIU.CNF.IO Select your session and join the conversation: Fall Town Hall PIU
  • 5. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 7. 2016 The State of My Industry: Accounting Tom Hood, CPA, CITP, CGMA fluencer #MyIndustry @tomhood
  • 8. Big Waves of Change Oceans of Opportunity
  • 9. “We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before.”
  • 10. Borrowed from the US Army War College,VUCA was coined byThe Institute for the Future to describe the rapidly changing and complex business environment since the Great Recession of 2008.
  • 11. Technology is #1 HardTrend Source: Miovision July 17, 2013 “The Internet ofThings andTransportation”
  • 12. From the World Economic Forum in Davos, 2016
  • 13. A 3-D printed carbon fiber house and SUV that share energy and will disrupt these industries: 1.  the construction and building industry, including suppliers, supply chain, and unskilled labor; 2.  the automotive and transportation industry, including components makers and the classic assembly line; and, 3.  the electric-utilities industry.
  • 14. Race Against the Machines? Source: Frey & Osborne –The Future of Employment – Oxford University
  • 15. Source: CPA.COM Insight into the CPA of the Future Study 2014 92% of CPAs are NOT Future Ready Future Ready is the capacity to be aware, predictive, and adaptive of emerging trends, innovations and changes in business, population, and the social environment.
  • 16. The Fourth Industrial Revolution
  • 19. Cognitive Computing has three unique capabilities: 1) natural language processing, 2) hypothesis generation and evaluation, and 3) dynamic learning.
  • 20. Are we at a Strategic Inflection Point?
  • 21. “You can’t stop the waves, but you can learn how to surf.” – Jon Kabat Zinn Oceans of Opportunity
  • 22. 91% Of firms expect to continue record hiring levels 11% Projected accounting job growth between 2014 and 2024 Demand for Accounting is Strong And according to the DOL BLS, faster than the average for all occupations
  • 23. References: US Department of Labor, Manpower Group Talent Shortage 2015 38%  of  employers   interna2onally  report   talent  shortages  in   2015   2009:   30%   Employment  of  accountants  and  auditors   is  projected  to  grow  11  percent  from   2014  to  2024,  faster  than  the  average  for   all  occupa2ons  –  US  Dept  of  Labor  2015   Accoun2ng  and  finance   staff   #1  in  demand     #8  in  talent  shortage       Demand for Accounting is Strong
  • 24. •  2 of Top 10 Best Jobs (US News & World Report) •  Top 20 Happiest Professions (Huff Post) •  Top 10 in Demand Jobs/Hardest Jobs to Fill – (Manpower Group) And Career is Attractive
  • 25. # 1 Most Profitable industry according to Sageworks # 1 In small/mid-size business growth rates averaging 12% in 2016 Demand for Accounting is Strong
  • 26. The Rise of the #DigitalCPA Shift fromTangibles to Intangibles
  • 27. Accoun2ng  firms  con2nuing  diversifica2on   $50  billion   40   30   20   10   2010   $42   $9   $12   $19   Revenue split at top 100 accounting firms 2014   $54   $17   $15   $20   Advisory services 91% growth! now nearly one-third of revenue Tax 17% growth but now just over one-quarter of revenue Audit and accounting 6% growth now 37% of revenue — was 45% in 2010 Other
  • 28. CFO à COO à CEO There is a growing trend in CFOs moving to new roles as COOs and even CEOs as they lead business transformation.
  • 29. •  And Learn how to surf
  • 30. Six Steps to Ride the Waves 1.  Embrace Digital. 2.  Anticipate. 3.  Collaborate. 4.  Learning as the next competitive advantage. 5.  Protect the Core (Purpose &Values). 6.  Make time for the future.
  • 31. ANTICIPATION   Strategic  Thinking   External  Awareness   Vision   Con2nuous  Learning   Innova2on   Crea2vity   Problem  Solving   Priori2za2on   Business  AcumenDecisiveness   Influencng/Persuading   Emo2onal  Intelligence   Consensus  Building   Collabora2on   Inspira2on   Risk  Management   An2cipate!   Three  Hard  Trends:   1. Government  Regula2on   2. Technology   3. Demographics  
  • 33. Legislative / Regulatory / Standards Federal •  Tax Due Dates changes •  Mobile Workforce legislation Federal Regulators •  DOL Overtime Standards Standards •  Peer Review Future of Practice Monitoring In Progress •  CPE Standards – due October 1, 2015 •  CPA Exam Standards due November 30, 2015 •  FASB Not-For-Profit Exposure Draft Comments •  Revenue Recognition
  • 34. Mobile workforce Patent holding companies * DOL overtime * Cash basis * IRS Service Levels * Top Priorities of Maryland Managing Partners  
  • 36. DOL  ALERT   “The  DOL  will  ask  for  stakeholder  support,  and  will  strongly  encourage  state  boards  of   accountancy  to  consider  more  rigorous  review  of  firms  performing  ERISA  audits  and   examine  how  licensing  requirements  might  play  a  role  in  improving  con2nuing  educa2on   and  boost  quality.    We  believe  the  contents  of  these  leders  to  be  reasonable  under  the   circumstances.”      -­‐  AICPA  Regulatory  Affairs     Stats  from  DOL   Maryland  is  16th  in  #  of   plans/par2cipants/assets   with  282  firms  audi2ng   1,614  plans  with  3  million   par2cipants  and     $264.12  billion  in  plan   assets   24%  of  all  audits  and  22%   of  all  plans  
  • 37. “if you don’t have time to participate in the legislative process, be prepared to accept the consequences of those who do.” 3,400 bills filed in 2016 up from average of 2,500!
  • 38. Legislative / Regulatory / Standards State Board •  Positioning for Firm Mobility •  CPE tracking and audits •  Peer Review State •  Offense -  Supersedeas (Appeal Bond) Caps -  Tax Dues Dates -  Wynne Interest Rates -  Peer Review – Subpoena Power -  Firm Mobility •  Defense -  Oppose Mandatory Paid Leave -  Stop Comparative Fault – Liability -  Stop Sales Taxes on Services
  • 40. Jeff  Lawson  tes2fies   in  SUPPORT  -­‐  SB  1024   MACPA in Annapolis
  • 41. •  Reduc2on  in  Rates   •  Corporate  Single  Sales   Factor   •  Interest  Rate  on  Tax   Deficiencies  &  Refunds   Jerry  Beard  -­‐  STAX  
  • 42. Are you Leading the Transformation of Finance and Accounting? !
  • 43. “The real way it was in finance—in the world I grew up in—is we spent all our time looking backwards… [Modern Finance and Accounting] is now it’s about looking to the future.” – Safra Catz, CEO of Oracle (formerly CFO)
  • 44. Integrated Reporting – Integrated Thinking! Understanding, accounting and managing the ‘capital assets”!
  • 48. CFO à COO à CEO There is a growing trend in CFOs moving to new roles as COOs and even CEOs as they lead business transformation.
  • 49. The Shift Change 1.  Leadership! 2.  Learning! 3.  Technology! 4.  Generations! 5.  Workplace!
  • 50. The  Shil  Change  sets  the  context  around  the   workplace  –  How  can  we  be  nimble  and   innova2ve?  
  • 51. The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the right strategy
  • 52. New  rules:  Go  to  war  for  talent  
  • 54. Creating the Magnetic Firm Purpose Driven Great Leadership Culture Of Growth Inspiring Workplace Vision, Purpose and Values based Transparent and Inspirational Leadership Learning Culture - Self and Formal Development Flexible and Open Work Environment Focus on Strengths and Positivity Build Consensus and Commitment Career & Growth Orientation – Career Paths Work/Life Balance Inclusive and Diverse Leadership Development at all levels Customer focused Coaching and Feedback High Performance – Insight to Action Anticipatory and Proactive Collaborative and Team based EffectiveTechnology Tools - mobile
  • 58. Core values: •  Integrity •  Competence •  Lifelong learning •  Objectivity •  Commitment to excellence CPAs…Making sense of a changing and complex world CPAs are trusted advisors who help people and organizations shape their future. Combining insight with integrity…
  • 60. MACPA/BLI would make the “shift” and create an open collaborative environment to increase collaboration, learning, and our ability to move faster.
  • 61. Our  Three  Goals   Goal  1.  Help  employees  iden2fy  and  address  the  challenges  and   opportuni2es  that  have  the  greatest  impact  on  the  business.   Goal  2.  Help  employees  strengthen  high-­‐impact  connec2ons  by   enabling  them  to  collaborate  easily  with  others  inside  and  outside  the   organiza2on.   Goal  3.  Amplify  the  impact  of  those  efforts  by  building  an   infrastructure  that  allows  small  improvements  to  scale  easily  across   the  organiza2on.  
  • 62. Photo by Gwenaël Piaser - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/22841923@N02   Created with Haiku Deck  
  • 63. MACPA’s Digital Transformation (Cloud/Mobile) Strategy 1.  Digitization & workflow –shifting resources and systems to growth areas 2.  Virtualization – Moving IT infrastructure to cloud 3.  Transformation to cloud – Increase use of existing systems of engagement (collaboration and communication tools) 4.  Transformation to cloud – New cloud based systems – accounting 5.  Transformation to cloud – Move AMS and MACPA website
  • 65. BLI & Future of Learning 1. Social Learning. 2. Mobile / nano 3. Cloud-based 4. Collaborative. 5. Competency-based learning
  • 67. Slack
  • 68. Develop our APP Solution Bundle app ecosystem! collaborative!
  • 71. We have not arrived…!
  • 72. #FutureReady! Is the capacity to be anticipatory (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry.!
  • 73. The Research The latest research inside and outside the CPA Profession re- affirms theTop Competencies and Skills needed by Accounting and Finance Professionals
  • 74. Leaders need new skills in aVUCA world •  Anticipating and reacting to the nature and speed of change. •  Acting decisively without always having clear direction and certainty. •  Navigating through complexity, chaos, and confusion. •  Maintaining effectiveness despite constant surprises and a lack of predictability. Source: Conference Board 2015 Ready-Now Leaders Report 25% are notVUCA ready 3X Performance inTop 20%
  • 75. CPA Horizons 2025 (AICPA) The CPA Horizons 2025 Report by the AICPA researched theTop Competencies needed by the CPA Profession for the future (2025) and was validated by thousands of CPAs in a grassroots electronic and in-person facilitations.
  • 76. The Chartered Global Management Accounting Competency Framework was developed in 2014 by the AICPA and CIMA JointVenture and follows the BLI ‘Bounce’ Framework.
  • 77. Top Skills Needed for Accounting and Finance Professionals BLI Research in 2015 with over 1,000 responses from all segments of the CPA Profession identified these top skill needed to be successful in these rapidly changing times.This confirms and reinforces the research from the Conference Board, AICPA CPA Horizons 2025 report, Bersin, and Burrus Research.. 75% covered by theseTop 5 Skills
  • 78. This led to our work with world renowned futurist and business advisor and best-selling author, Daniel Burrus of Burrus Research.We worked with Dan to add the context of the accounting and finance profession to his Anticipatory Organization learning system to create the Anticipatory Organization”Accounting and Finance edition . http://www.blionline.org/ao
  • 81. •  An2cipa2on   •  Strategic  Thinking   •  External  Awareness   •  Vision   •  Con2nuous  Learning   •  Innova2on   •  Crea2vity   •  Problem  Solving   •  Priori2za2on   •  Business  Acumen   •  Decisiveness   •  Influencing/Persuading   •  Emo2onal  Intelligence   •  Consensus  Building   •  Collabora2on   •  Inspira2on   •  Risk  Management   •  Communica2on   In November, 2015 we developed a strategic partnership with Daniel Burrus, a world-renowned global futurist and business consultant who had researched the top competencies requested in his work with many Fortune 500 companies.These aligned with own research at BLI.
  • 83. D x V x F > R Dissa9sfac9on  with  Status  Quo  =   Shared  meaning  and  context   created  collabora2vely     Vision  for  future  –  Strat  House   and  agreement  on  Top  5   Opportuni2es     First  steps  -­‐  Top  5  ac2ons  using   Strat  House  or  Ac2on  plans   The  Change  Equa2on   Breaking  the  Pull  of  the  Past   Resistance  to  change  
  • 84. Mapping the AOAF learning program to the CGMA Competency Model shows comprehensive coverage of these skills ANTICIPATION   Strategic  Thinking   External  Awareness   Vision   Con2nuous  Learning   Innova2on   Crea2vity   Problem  Solving   Priori2za2on   Business  Acumen   Decisiveness   Influencing/Persuading   Emo2onal  Intelligence   Consensus  Building   Collabora2on   Inspira2on   Risk  Management   Communica2on   An2cipatory  Organiza2on:   Finance  /  Accoun2ng  Edi2on   CGMA  Competency  Framework  
  • 86. Mapping the MBA Express learning program to the CGMA Competency Model shows comprehensive coverage of these skills •  ADDING  VALUE:  GeOng  the   most  by  giving  the  most   •  BUSINESS  STRATEGY:   Thinking,  planning,  ac9ng,   and  leading   •  LEADERSHIP  STRATEGY:   Taking  people  to  new  places   and  higher  ground   •  PERFORMANCE   MANAGEMENT:  GeOng  to   be[er  results,  faster   •  POWERFUL   COMMUNICATION:   Conveying  meaning  and   earning  an  audience     MBAexpress  (All  modules)   CGMA  Competency  Framework  
  • 90. AOAF recognized as 2016 Top Learning Product "As knowledge workers and professionals whose value springs in large part from their expertise, accountants are both serious about their ongoing education, and well-positioned to capitalize on new ideas and new ways to demonstrate their competence to clients… The point of the coursework is to teach you, literally, how to predict the future by identifying reliable trends — and it actually works. The applications for firm strategy, client service, and guiding your own career are endless.” It also saw a push on different ways to educate the profession, including in small bites…offering to help accountants boost their careers by bringing more value to the table.
  • 91. "The  An2cipatory  Organiza2on  Learning  System   helps  establish  a  mindset,  a  common  language  and   eventually  a  culture  of  being  an2cipatory  for  our   clients.  By  making  this  an2cipatory  skillset  a  core   strength  of  our  teams,  it  brings  crea2ve  and  new   ideas  that  make  us  more  valuable  to  our  clients  and   it  creates  a  game  changer  for  our  firm.”         -­‐  Joey  Havens   Execu2ve  Partner,  HORNE  LLP   Top  50  CPA  Firm    
  • 92. •   It’s  possible  to  see  what’s  coming  based  on  hard  trends.     Important  in  posi2oning  our  organiza2ons  for  future  success   and  iden2fying  our  next  compe22ve  advantages.     •  It  was  interes2ng  to  me  that  even  if  a  sol  trend  is  based  on  a   sol  assump2on,  it  could  s2ll  be  rela2vely  likely  to  happen.     •  It’s  possible  to  an2cipate  disrup2on  and  stay  ahead.    Important   because  it  opens  all  kinds  of  possibili2es.     •  I  learned  how  to  think  differently.    It  takes  prac2ce  but  it’s   worth  it.    
  • 93. Tom Hood, CPA, CITP, CGMA •  CPA Practice Adviser Accounting Hall of Fame •  Named the Second Most Influential in Accounting by Accounting Today Magazine 2015, 2013 •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/ Hood's  greatest  a/ribute  isn't  that  he  consistently   glimpses  the  future  more  quickly  than  the  rest  of  us   (though  he  does).  It's  that  he's  able  to  bring  it  back  to   the  present  and  serve  as  its  Breless,  inspiring  and   effecBve  champion.                                        – Accounting Today Membership Organization How we connect, protect, and achieve.
  • 94. Norfolk  pines   "The  best  2me  to  plant  a  tree  was  20  years   ago.  The  second  best  2me  is  now."  
  • 95. MACPA  Delega2on  to  AICPA  Council  at  Regional  Council  in  NY  
  • 96. Competency  framework   Global  Management     Accoun2ng  Principles   CGMA  Exam   CGMA  code  of  ethics   Professionaliza2on  of  Management   Accoun2ng  
  • 99. MACPA  Student  Leadership  Academy  –  June,  2015   Next  class  –  June  2-­‐4,  2016    
  • 100. Guide  for  Becoming  a  CPA   www.cpaguide.macpa.org  
  • 101. New  CPAs     Swearing-­‐in  Ceremony  
  • 102. MACPA  Leadership  Academy  –  August,  2015   Next  class  –  August  24-­‐26,  2016    
  • 105. Maryland  is  the  best  state  in   the  na2on  to  have  your  CPA   license  –  Maryland    Senator   Brian  Feldman,  CPA  
  • 109. Upcoming  events  and  programming  for  Business  &  Industry  members  
  • 114. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2015 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/