To Do: 27 Do not run and hide when you hear the chant, “AI is coming around the
bend.” First, get smart. Techie or not, devote significant time to the study of AI / IA.
This should be a personal priority. and it should be launched right now. Techie or
not, junior or senior, small company or large, engage in group discussions which
examine IA possibilities; these discussions should include customers and vendors.
Also, regardless of your rank or area of specialty, make friends—good friends, I’d
suggest—with people in the information systems group at your firm. Repeat: Get
smart-er today. Not tomorrow.

Positivity = 30X

PSF! Advice for CPAs / CGMAs
To do 38 PSFing…
One of my worst-selling books was: The Professional Service Firm50: Fifty Ways to Transform Your “Department” into a Professional Service
Firm Whose Trademarks Are Passion and Innovation The unloved “PSF 50,” as my colleagues and I called it, was one long plea to transform a
“bureaucratic department-cost center,” always on the verge of being outsourced, into an innovative, world-class, IP-rich Center-of-Excellence (a
sparkling PSF) adding untold value to the parent firm.

The Big 4/8/12
What do you think?
How can I help?
What did you learn?

Six words Sum up 43 years of Petrers’ Work: Hard is Soft, Soft is Hard