What you can learn from
FOOTBALL about BUSINESS MODELs photo by Marina del Castell / CC BY 2.0

Business Models are complex but
distinguish winning from losing companies and hence are quite important for your business by Bernhard Doll @OrangeHills

let’s talk about football first
something even guys like me understand

“Football is a simple game;
22 men chase a ball for 90 minutes and at the end, the Germans win.“ Gary Lineker (1990) 1 32 54 10 6 87 119 1 32 54 10 6 87 119

Define your strategy! photo by
Awaya Legends / CC BY 2.0

Winning the game! by: tiki-taka,
short passing and movement, working the ball through various channels, maintaining possession. controlling the game

Consider ext. factors! photo by
Awaya Legends / CC BY 2.0

There is an opponent! Your
opponent, weather, supporters, streaker, etc. are external factors that can strongly impact the game! 1 32 54 10 6 87 119

Choose a pattern! photo by
Awaya Legends / CC BY 2.0

A formation is the basic
pattern of your team composition this pattern serves as a vehicle for applying your strategy on the pitch 1 32 54 10 6 87 119

Define your lineup! photo by
Awaya Legends / CC BY 2.0

11 variables on the pitch,
which are highly interdependent! 1 3 2 5 4 10 6 8 7 11 9 don’t chose an outstanding winger who is good at crossing, if you picked tiki-taka as strategy and fielded Messi, Iniesta & Xavi as forwards accordingly X

Preset tactics! photo by Awaya
Legends / CC BY 2.0

Be adaptive! In order to
react to certain situations during the match, a basic formation such as 4-4-2 can be exploited in different ways: forechecking, pressing, switching positions, midfielders pushing up, etc. 1 32 5 4 10 68 7 11 9 1 3 2 54 10 6 8 7 11 9

Easy, isn’t it?! photo by
Hakan Dahlström / CC BY 2.0

choose your strategy a business
model is related to strategy, but NOT the same a company's business model is a part of its business' overall strategy: it is the nuts and bolts behind how the company plans to achieve its goals so keep your strategy in mind when designing your business model and align the two

consider ext. factors! what trends
affect your industry? how do competitors act? what’s on the governments agenda? how is the overall economy performing? what technological trends emerge? … who or what else affects your business model?

choose a pattern a pattern
defines the basic logic of how the building blocks of your business model play together every business model should have a significant pattern St. Gallen identified 55 of such patterns: http://www.bmi- lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigato r.pdf patterns can serve as inspiration when you design your own business model

define your lineup! based on
your pattern and aligned towards your strategy, you need to think through every single dimension of a business model these dimensions are highly-interrelated and have to be purposefully interwoven in synergetic way (e.g. don’t offer a premium product to a customer segment with a low willingness to pay)

preset tactics keep your business
model flexible adapt your business model when the circumstances change have a plan regarding how to react to predictable events (e.g. reactions of your competitors, new legal situations, etc.)

@wikipedia.org; sxc.hu business models work
like football

got it?! watch a game
and get inspired photo by Chrystian Cruz / CC BY 2.0