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choose a pattern
a pattern defines the basic logic of how the building
blocks of your business model play together
every business model should have a significant pattern
St. Gallen identified 55 of such patterns: http://www.bmi-
lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigato
r.pdf
patterns can serve as inspiration when you design your
own business model

choose a pattern
a pattern defines the basic logic of how the building
blocks of your business model play together
every business model should have a significant pattern
St. Gallen identified 55 of such patterns: http://www.bmi-
lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigato
r.pdf
patterns can serve as inspiration when you design your
own business model

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