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2010 GreenMeet
1. g re e n
Green or Greenwashing?
Closed Loop Systems
US Green Building Council, San Diego
GreenMeet - January 20, 2010
Kevin Foster O’Donnell
founder & fundamentalist @ threadcollaborative
1
4. Is itittoxic to manufactured?
it is this itmymadeone life?
biodegradable?
Is happens this reused?
Can is to at the end of it’s life?
What it more than of?
How
Can
What have be customers?
5
31. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
CO2 Emissions
8000
7000
6000
Million Metric Tons
5000
end of WWII - start of the Baby Boom ➜
4000
3000
start of the 20th Century ➜
2000
1500
1000
500
0
1750 1800 1850 1900 1950 2000
32
32. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
U.S. CO2 Emissions
source: 2006 Energy Information Administration
800
700
600
Metric Tons of Carbon (millions)
500
400
18%
300
200
100
0
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
33
33. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
U.S. CO2 Emissions
source: 2006 Energy Information Administration
800
700
600
Metric Tons of Carbon (millions)
34%
500
400
18%
300
200
100
0
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
33
34. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
U.S. CO2 Emissions
source: 2006 Energy Information Administration
800
48%
700
600
Metric Tons of Carbon (millions)
34%
500
400
18%
300
200
100
0
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
33
35. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
U.S. CO2 Emissions
source: 2006 Energy Information Administration
Buildings - 48%
Residential Commercial Other
20% 18% 10%
34
36. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
U.S. CO2 Emissions
source: 2006 Energy Information Administration
Buildings - 48%
Residential Commercial Other
20% 18% 10%
35
38. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Industrial Age Business Model
Virtually endless supply of raw materials.
Abundant inexpensive energy.
Plentiful cheap labor that’s easy to replace.
The ability to externalize environmental costs.
36
39. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
sustainable age
37
40. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
green
sustainable age
38
41. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
green
greener
sustainable age
39
42. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
green
greener
greenest
sustainable age
40
43. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
green
greener
greenest
sustainable age
41
44. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
transition template
industrial age
ecology energy society economy
green
greener
greenest
sustainable age
42
45. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Human consumption surpassed the
regenerative capacity of the planet
around 1980, and we are now pushing its
systems well beyond their ability to heal.
National Academy of Sciences
43
47. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Resource Consumption
source: Energy Information Administration 2008 EIA annual Energy Outlook
Water: 13.6% Wood: 25%
45
48. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Resource Consumption
source: United Nations
14%
20%
86% 80%
Resource Usage Wealth
46
49. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Post-Consumer
Squak Mountain Stone IceStone Stardust Glass
Bedrock Industries Shetkaworks Interstyle Eleek
47
50. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Post-Consumer
Alumillenium Tile
48
51. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Junckers Ekobe Kerei Habitus
Alkemi Biofiber Wheat COR Products Constantine Carpet
49
52. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
50
53. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Fireclay Tile
51
54. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Fireclay Tile
52
55. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Fireclay Tile
53
56. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Fireclay Tile
54
57. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Fireclay Tile
55
58. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
Kirei USA
56
59. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle: Pre-Consumer
EnviroGLAS
57
60. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Recycle
grading
C B A
30% to 50% 50% to 80% 80% + Post-Consumer
30% to 50% 50% + Pre-Consumer
B A
58
61. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Appalachian Hardwoods Terra Mai Trestlewood
Colonial Barn Mountain Lumber West Lincoln Barnboard
59
62. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
15th Avenue Coffee and Tea
60
63. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
61
64. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Black’s Farmwood
62
65. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Black’s Farmwood
63
66. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Black’s Farmwood
64
67. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Black’s Farmwood
65
68. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Repurpose & Reuse
Black’s Farmwood
66
69. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Renewable
Plyboo End Grain Dura Palm
Nova Cork Nova Cork Constantine Carpet Maya Romanoff
67
71. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Renewable
grading
Rapidly Renewable
20 years to
biological maturity
69
72. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Renewable
grading
Renewable Rapidly Renewable
> 20 years to 20 years to
biological maturity biological maturity
69
73. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Renewable
grading
Renewable Rapidly Renewable Hyper Renewable
> 20 years to 20 years to < 5 years to
biological maturity biological maturity biological maturity
69
74. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Renewable
grading
Renewable Rapidly Renewable Hyper Renewable
Old Growth Groves Cork Bamboo
70
75. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Reduced
Ancient Woods Kauri Lumber Kauri Veneer
Halm Lumber LA Treasures
71
76. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Reduced
Anthropologie
72
77. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Panelite
Rethought
01/29/2007 12:19 AM
Interstyle Fusion Plexwood Panelite
Modular Arts Interlam Caba
73
79. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Rethought
Caba Barkskin Glass
75
80. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Locally Cultivated
76
81. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Locally Cultivated
76
82. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Locally Cultivated
77
83. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Locally Cultivated
78
84. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
37% of all landfill refuse
is generated by building related construction
source: EPA
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85. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Municipal Solid Waste
source: Environmental Protection Agency
wood - 3%
other - 3%
rubber - 5%
metal - 7%
paper - 35%
plastic - 12%
food scraps - 12%
yard waste - 13%
80
86. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Total Waste
source: Environmental Protection Agency
municipal solid waste - 1%
hazardous - 2%
industrial - 57%
special - 39%
81
87. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Industrial Waste
source: Ray C. Anderson, CEO of InterfaceFLOR
1 32
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88. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Industrial Waste
source: Ray C. Anderson, CEO of InterfaceFLOR
1 32
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89. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Industrial Waste
source: Ray C. Anderson, CEO of InterfaceFLOR
TRASH
83
90. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Meat
Seafood
Cheese
Bakery
Produce
Deli Floral
Checkout
84
94. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Typical Project Timeline
Sourcing
Manufacture/ Grand
Design Installation
Construction Opening
End of Life
Landfill
Landfill Landfill
88
95. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Locally
ReSource Timeline
Cultivated
Recycle
Repurpose/Reuse
Renewable
Reduced
Rethought
Manufacture/ Grand
Sourcing Design Installation
Construction Opening
End of Life
ReSource
ReSource
89
96. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Modified Delft Ladder
building stages material cycle
local
process waste renewable
return reduced
rethought
design construction production extraction
3
2 3
1 maintenance use 4 recycled reused reclaimed
4
6
4
3
source end of life demolition
5
recondition 1 innovation
2 renovation
3 return to use
incinerate 4 evaluation
5 not suitable for use
landfill 6 suitable for use
90
106. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Building Energy Use Over Time
source: UN Environment Programme - Buildings and Climate Change Report - referenced table by Jones, 1998
Demolition and Recycling
Energy Consumption (MWh/m2)
Operating Energy
15%
Induced Energy Grey Energy
Embodied Energy
10 20 30 40 50 60
Time (years)
96
107. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Embodied Energy
source: Cole and Kernan
Material Btu/lb. Material Btu/lb.
Baled Straw 6,499 Mineral Wool Insulation 395,365
Stone (local) 21,685 Glass 430,564
Concrete Block 24,388 Fiberglass Insulation 820,524
Concrete 35,199 Steel 866,534
Lumber 67,696 PVC 1,895,615
Brick 67,696 Copper 1,911,832
Gypsum Wallboard 165,185 Paint 2,526,565
Particle Board 216,665 Linoleum 3,141,298
Aluminum (recycled) 219,367 Polystyrene Insulation 3,168,389
Steel (recycled) 240,990 Carpet (synthetic) 4,007,832
Plywood 281,658 Aluminum 6,147,204
97
108. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Embodied Energy
source: Cole and Kernan
Material Btu/lb. Material Btu/lb.
Baled Straw 6,499 Mineral Wool Insulation 395,365
Stone (local) 21,685 Glass 430,564
Concrete Block 24,388 Fiberglass Insulation 820,524
Concrete 35,199 Steel 866,534
Lumber 67,696 PVC 1,895,615
Brick 67,696 Copper 1,911,832
Gypsum Wallboard 165,185 Paint 2,526,565
Particle Board 216,665 Linoleum 3,141,298
Aluminum (recycled) 219,367 Polystyrene Insulation 3,168,389
Steel (recycled) 240,990 Carpet (synthetic) 4,007,832
Plywood 281,658 Aluminum 6,147,204
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109. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Embodied Energy
source: Cole and Kernan:
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110. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Third Party
LEED - Leadership in Energy and Environmental Design
Sustainable Sites
Water Efficiency
Materials and Resources
Indoor Environmental Quality
Innovation and Design Process
100
112. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Third Party
Embodied Water Content
Closed Loop Products
Renewable Water Use
Renewable Energy Use
Embodied Energy
Habitat
102
113. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Third Party
Occupational Safety
Consumer Safety
Fair Compensation
Equality
Corporate Practices
Community Contributions
103
114. Green or Greenwashing? USGBC San Diego GreenMeet threadcollaborative
Third Party
Solid Waste Indoor Air Quality
Water Quality Toxic Releases
Air Quality Climate
104