The document summarizes the results of a survey of 18,367 Australian Habbo users ages 13-18 on their attitudes towards advertising and media. Some key findings include: 60% of respondents want to see advertising from brands they find relevant; 61% feel advertising is successful at getting them to buy products; and 46% prefer advertising that makes them laugh. The document concludes with 5 lessons for marketing to Gen Z, emphasizing relevance, not boring them, and thinking of advertising as entertainment.