Keeping ahead of Digital Trends can keep the even savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Fear not, for our latest Animated Information brings you all the latest news, keeping you up to speed and pointing you in the right direction. Enjoy.

1. THE FUTURE OF VIDEO MARKETING
2017’S ESSENTIAL
VIDEO MARKETING
TRENDS

2. WE START OUR LIST WITH THE PHENOMENON THAT IS LIVE VIDEO
STREAMING ACROSS SOCIAL NETWORKS SUCH AS FACEBOOK LIVE
AND PERISCOPE.
IN 2014 CEO MARK ZUCKERBERG WAS QUOTED AS SAYING “IN FIVE
YEARS MOST OF FACEBOOK WILL BE VIDEO.” WE THINK HE’S WELL
ON HIS WAY.
FACEBOOK LIVE

4. QUALITY
OVER QUANTITY
DEVELOPING A CONSISTENT AND
CONSTANT SUPPLY OF RICH
APPROPRIATE CONTENT SHOULD BE
ENCOURAGED, BUT NOT AT THE COST
OF COMPROMISING YOUR BRAND AND
VALUES.
CHOSE QUALITY OVER QUANTITY BY
SEEKING THE SUPPORT OF
PROFESSIONALS WHO CAN HELP YOU
CREATE AND DEPLOY EFFECTIVE VIDEO
AND ANIMATION.

6. DRIVEN BY STYLE RATHER THAN SUBSTANCE,
THE FASHION FOR FULL-SCREEN VIDEO PLAYOUT,
FROM YOUR HOMEPAGE, IS ON THE RISE.
CLEARLY, THIS IS ONE AREA WHERE ASSISTANCE
IS RECOMMENDED, ENSURING THIS CRITICAL
‘TOUCHPOINT’ ON YOUR CUSTOMER’S JOURNEY
IS OF PROFESSIONAL QUALITY.
HOMEPAGE
VIDEO HEADERS

8. HOW-TO VIDEOS
BY NO STRETCH A NEW TREND, BUT CERTAINLY ONE THAT IS GROWING IN
POPULARITY AS WE ALL SPEND MORE TIME SEARCHING ‘HOW-TO’ ACHIEVE TASKS.
WHATEVER YOUR CRAFT, QUICK FIX OR HOBBY, THERE WILL UNDOUBTEDLY BE
CONTENT OUT THERE FOR YOU... AND AS BUSINESS OWNERS AND MARKETERS,
THERE IS NO BETTER TIME TO BE CREATING TRAINING CONTENT.

10. MULTI-PLATFORM
MARKETING
FIRST SEEK TO UNDERSTAND WHERE YOUR
ONLINE AUDIENCE HANGS OUT, BEFORE
TARGETING THEM WITH CONTENT WHICH IS BOTH
APPROPRIATE AND FORMATTED FOR THAT
CHANNEL.
WINNING CAMPAIGNS WILL ALWAYS DEPLOY
ACROSS A NUMBER OF KEY CHANNELS,
ENGAGING AUDIENCES AT THE RIGHT TIME, IN
THE RIGHT PLACE.

12. VIRTUAL REALITY
V R A N D A U G M E N T E D R E A L I T Y H A V E S L O W L Y B E E N E V O L V I N G I N T H E
L A N D S C A P E . W H A T W E ' L L W I T N E S S O V E R T H E C O M I N G Y E A R W I L L B E A
S E I S M I C S H I F T I N H O W W E I N T E R A C T W I T H V I D E O I N T H E F U T U R E .
W H I L S T T H E P L A T F O R M H A S B E E N P R I M A R I L Y D E V E L O P I N G R A P I D L Y
A M O N G S T T H E G A M I N G C O M M U N I T Y , C L E A R C O M M E R C I A L
O P P O R T U N I T I E S F O R V R W I L L B E G I N T O E M E R G E .

14. 360 VIDEO
WITH OVER 2 MILLION SUBSCRIBERS TO IT’S VR CHANNEL, YOUTUBE IS ALREADY AHEAD OF
THE GAME, STREAMING THOUSANDS OF INTERACTIVE VIDEOS AND ENABLING CONSUMERS
TO IMMERSE THEMSELVES IN 360 DEGREES OF ACTION. WHETHER IT’S PROVIDING TOURS,
DOCUMENTING EVENTS OR PRODUCT OVERVIEWS, THE POSSIBILITIES FOR 360 VIDEO ARE
ENDLESS, AS IS THE OPPORTUNITY FOR ENGAGING YOUR CONSUMERS.

16. TEASER CAMPAIGN
VIDEOS
IF THE DESIRE IS TO SUBTLY LEAD
YOUR AUDIENCE, THEN SEEK TO BUILD
ENGAGEMENT AT VARIOUS POINTS IN
THE ‘SALES FUNNEL.’
ANTICIPATE WHEN AND WHERE YOUR
AUDIENCE MAY ENCOUNTER VIDEO
CONTENT. UTILISE AS MANY DIGITAL
CHANNELS AS APPROPRIATE, DELIVER
TAILORED CONTENT AND ENTICE YOUR
VIEWER TO TAKE ACTION.

18. AS ADVANCED PRODUCTION TECHNIQUES ARE NOW MORE ACCESSIBLE, THE
DAYS OF THE ALL-TOO-COMMON DULL CORPORATE VIDEO ARE RAPIDLY
DISAPPEARING.
CONSUMERS EXPECT TO BE WOWED AND SO THE HUNGER FOR CINEMATIC
EXPERIENCES, REGARDLESS OF SUBJECT MATTER, IS STRONG.
CINEMATIC PRODUCTION TECHNIQUES

20. INTERACTIVE VIDEO
NOWADAYS, AS CONSUMERS, WE’RE STEADILY
BECOMING USED TO INTERACTING WITH
ADDITIONAL LAYERS OF VIDEO INFORMATION.
AS ACCEPTANCE GROWS AND ONLINE FORMATS
SUCH AS HTML5 OFFERS DEVELOPERS THE SCOPE
TO BUILD NEW FUNCTIONALITY, (SUCH AS
SHOPPING BASKETS & PRODUCT INFORMATION,)
THE INCREASE OF PREVALENCE OF INTERACTIVE
VIDEO WILL BECOME INEVITABLE.

22. MORE THAN EVER, ALL BUSINESSES SMALL AND LARGE MUST
SEEK TO DEFINE THEIR BRAND AND RAISE THEIR PROFILE
WITH VIDEO.
VIDEO AND ANIMATION CAN BE YOUR MOST POWERFUL
MARKETING WEAPON. ASSESS WHAT IS VIABLE AND
POSSIBLE WITHIN YOUR ORGANISATION AND SEEK TO MAKE
PATHWAYS OR SHIFT FOCUS.