Threesides | Handmade social media - Canberra BusinessPoint Presentation
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Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
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Threesides | Handmade social media - Canberra BusinessPoint Presentation
- 2. Handmaking your Social Media plan July 2012 - Threesides
- 4. Overview • Social media usage • The platforms and tools • 10 ways you could use it in your business • Spending time • Making good choices • Managing and evaluating • To do list
- 5. Social Media Usage in Australia
- 6. 62 % Aussie Internet users who have gone social Source: Nielsen Nov 2011
- 7. 7 hrs & 30 mins each week ‘invested’ Source: Nielsen April2012
- 9. 217
- 11. It’s not about technology..
- 12. It’s still about people (right?)
- 13. Traditional Marketing Communications One to Many to some Social Media Communications One to some to many
- 14. The ‘three sides’ to social marketing LISTEN EVALUATE PARTICIPATE • Build your network - LISTEN •Engage with your community - PARTICIPATE •Track and analyse - EVALUATE
- 15. Social Media Strategy Resourc Audienc Evaluatio Goals Tools Content es e n People Identifying Platforms Targets Creation Measurement Budget Building Customisation Objectives Engagement Reporting Time Engaging Management
- 16. Social Media Tools
- 18. 10 great uses for social media
- 19. #1 News, updates and information #2 Competitions
- 20. #3 Offers and sales promotions
- 21. #4 Go Behind the scenes
- 22. #5 Event information #6 Research
- 23. #7 Advertising
- 24. #8 Customer service and feedback #9 Product Development
- 25. #10 Be open 24/7
- 30. Developing our ‘Social media’ voice • Talk like a person – not a brochure • Sound like your business and yourself • Add value to the discussion • Work out when you need to respond and when you don’t
- 31. ‘Social media’ voice Tips • Use first names – ‘Thanks for your question Laura…’ • Speak in the first person – ‘I / We have looked into this for you…’) • Be courteous and friendly – Hi Steve, thanks for the note… • Thank and acknowledge people for sharing the Shoalhaven message or for compliments
- 32. Things to avoid • Selling and shameless promotion • Negativity • Slow responses • Asking questions without replying • Over posting • Talking about yourself • Not setting a time budget • Fake answers
- 36. Social media recap – TO DO LIST 1. Set your objectives 2. Pick your platform 3. Create great content 4. Engage in multiple ways 5. Budget your time 6. Evaluate and adapt 7. Enjoy the experience
- 37. Make it more about them than you.