Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
4. Overview
• Social media usage
• The platforms and tools
• 10 ways you could use it in your business
• Spending time
• Making good choices
• Managing and evaluating
• To do list
14. The ‘three sides’ to social marketing
LISTEN
EVALUATE PARTICIPATE
• Build your network - LISTEN
•Engage with your community - PARTICIPATE
•Track and analyse - EVALUATE
15. Social Media Strategy
Resourc Audienc Evaluatio
Goals Tools Content
es e n
People Identifying Platforms
Targets Creation Measurement
Budget Building Customisation
Objectives Engagement Reporting
Time Engaging Management
30. Developing our ‘Social media’ voice
• Talk like a person – not a brochure
• Sound like your business and yourself
• Add value to the discussion
• Work out when you need to respond
and when you don’t
31. ‘Social media’ voice Tips
• Use first names
– ‘Thanks for your question Laura…’
• Speak in the first person
– ‘I / We have looked into this for you…’)
• Be courteous and friendly
– Hi Steve, thanks for the note…
• Thank and acknowledge people for sharing
the Shoalhaven message or for compliments
32. Things to avoid
• Selling and shameless promotion
• Negativity
• Slow responses
• Asking questions without replying
• Over posting
• Talking about yourself
• Not setting a time budget
• Fake answers
36. Social media recap – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and adapt
7. Enjoy the experience