1. 3.5 Secrets of being Social
for Advertising Agencies
Written by
Travis Huff
Founder @ Real-time Outsource

2. Secret 1.0
Media is Changing
The power of social media growing and now you can compliment your traditional campaigns
with having consistent social messages placed in the news feeds of real fans of your brand.
We suggest the following tactics when planning your daily social media efforts
Social Budget
• Dedicate 15% of your marketing budget, and 25% of your PR budget to social media.
• Allocate a percentage of the overall SM budget towards ads on
Facebook, Twitter, YouTube, and LinkedIn. We suggest minimum ($300 per month)
• Dedicate $100-$200 per month toward Fan Freebies, Coupons, Incentives
Daily Efforts
• Decide if you have the current team to handle the extra work load it will take to
manage the efforts; or will you need to hire an outside vendor to help you execute.
• Social media efforts running daily. (Holidays, Weekends, Nights)
We believe in the immense power that social media holds for your brand. You will have to
rethink your media mix in the future, but once you embrace the change…it’s easy!
Is your brand ready to effectively embrace social media??
©2011 | All rights reserved | Real-time Outsource | 559.905.0956

3. Secret 2.0
Planning is 50 % of the
Battle… the other 50% is doing it!
Without a good plan your social media with find loopholes, and will enviably fall apart.
So take your time and do the proper research, planning, writing, editing, and designing.
Then you have to find the team that you think can implement. We also suggest that you
utilize an outside social media expert to help give you an fresh perspective to your efforts.
If you’re in a hurry to get on social networks without planning we would suggest waiting
until your ready, a great plan will save many headaches and will reap many rewards.
Do you think you can write a killer plan? Make sure you also answer the 4 W’s..
(Who, What, Where, Why)
©2011 | All rights reserved | Real-time Outsource | 559.905.0956

4. Secret 3.0
We’re all Publishers are you prepared
to become a content marketer?
Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an
enormous opportunity to engage directly with your customers. That’s a lucky thing: because
instead of creating awareness about your company or your brand solely the old-school way
(through annoying people with advertising, or bugging them with direct mail, or interrupting them
with whatever), you now have an unprecedented and enormous opportunity. (Content Rules)
Before you start producing content for your brand…ask yourself the following
• Why are you creating the content? What are your goals?
• Who is your audience? Who are you?
• What do you want your content to achieve?
• Why are you creating the content? What are your goals?
• When and How are you going to produce the content?
• When are you going to publish?
Do you have the team to brainstorm, script, shoot, edit and produce the content for your
clients? Do you plan on hiring staff?
©2011 | All rights reserved | Real-time Outsource | 559.905.0956

5. Secret 3.5
Make the most out of it……….
If you need help….just ask?
©2011 | All rights reserved | Real-time Outsource | 559.905.0956