It is when an influencer, a person on a social media platform with a high number of followers, creates content recommending or reviewing your product. It is already a booming business, with ad spending estimated to reach between $5 and $10 billion by 2022, yet there are businesses, particularly smaller companies that still seem hesitant to enter the new field.

1. How Does Influencer
Marketing Benefit Your
Business

2. Influencer endorsements are marketing for the new millennium.
It is when an influencer, a person on a social media platform with a high number
of followers, creates content recommending or reviewing your product. It is
already a booming business, with ad spending estimated to reach between $5
and $10 billion by 2022, yet there are businesses, particularly smaller companies
that still seem hesitant to enter the new field.
But with 72 percent of major brands dedicating
some of their marketing budget to influencers,
rest assured that savvy influencer marketing can
be just as lucrative as traditional marketing.

3. Social media grows every year, nearing 3.5 billion social media users in 2019.
Platforms make influencer marketing distinctive in that influencers have
already created a niche and a customer base. Marketers need only to find
a way to organically advertise on platforms consumer already use.
Even micro-influencers can have a following of 1,000 to 100,000 people—
potential consumers that are not limited by location.

4. This creates not only an opportunity for sales,
but an invaluable abundance of information.
Marketers are able to track current trends as well as customer reactions to
their product. Platforms are a place where influencers and consumers alike
can engage in a more organic way, which is the reason influencers garner
such positive results. As many as forty-nine percent of consumers trust the
recommendations from influencers and thirty-seven percent of consumers
find inspiration through social networks.
In that way, a good post can serve
as a global storefront for millions
of users.

5. It's not empty marketing.
About seventy-five percent of
marketers have said that social
media has increased traffic to their
business, and those who have been
using social media marketing for
two years have reported an
increase in sales.
When adding influencer marketing
into the equation, the average
value is about $5.20 per every
dollar spent.

6. Influencer marketing is a powerful tool that is
only slated to grow alongside social media.
It seems that above all, consumers value the authenticity of influencers
because they see influencers not as celebrities, but as peers.
Marketers can use the trust influencers have built in their base to promote
their product in a more efficient way than traditional marketing.