When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind. Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.

1. How to Utilize Story Telling Most
Efficiently in Social Media

2. When thinking about the ways to develop your customers trust within your business.
We as business owners, or those who aspire to own and create a business, must make
our company relatable, we must show that we understand their pains, wants, and
needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of
that of a dear friend, or relative, someone that
the consumer can feel comfortable around. We
must make our customers see and feel our
vision. We owe it to our consumers to inspire
them, humor them, inform them, and comfort
them. If you are interested in learning how to
accomplish this lofty feat, then you have come
to the right place my friends.

3. 1. We must figure out what our company’s main
goal is, what do we wish to accomplish?
Take some time to pull out a piece of paper and brainstorm about this, write
down what the impact that you wish to make on the world is, what change
would you like to bring about through your company, what pain will you
provide the remedy for?

4. 2. Let’s think about how you wish to attract your customers attention.
Do you want to appear as a humorous company
through your marketing campaigns compared to
the likes of Doritos, Geico, Mountain Dew, this is
often a safe route, as we as human beings all
enjoy laughing.
Or would you consider the more serious
inspirational route? Likened more so to Apple and
Nike.
Another route that some take is that of guilt or
fear, we can look to examples of this from
companies such as Red Cross, ASPCA, and PETA,
these companies attempt to tug strongly on the
viewing audiences heart strings.
All of these are effective in their own right, it is up
to you to choose which would be most
appropriate according to your company’s
product, vision, and goals.

5. 3. Now it is time to think about what is your company’s USP or unique
selling proposition, what makes your business special?
• Think about the why, why should people care about your business?
• What change are you stirring up?
• Is your product genuinely more innovative than the competitions.
• Is it your customer service that sets you apart?
There are many differentiating factors within businesses even more so in
products that have so many commonalities such as fruits, batteries,
soaps, to give a few examples, these businesses must think long and
hard about ways to create the perception that their business is somehow
superior to the competitions, is your business GMO free? Gluten free?
Vegan? Organic? Handmade? This where these buzzwords and many
more come into play, and they are vital to your companies marketing
success to utilize words such as these to their fullest potential.
Let the customers know that the decision they are making is better for the
environment, better for the future of humanity if that is what your
company’s goal is!

6. I hope you’ve found this information helpful today, and it will help you
to succeed in your future endeavors! Always remember that story
telling is king in the world of business.