Facebook Ads Exchange's introduction by Syndacast in Digital Matters

1. Facebook
Ad
Exchange
Digital
Matters
Event
March
28,
2013

2. Time
Spend
on
Facebook
VS.
other
websites
Time
Spent/Person/month
on
Facebook
7:45:49

3. Facebook
Users
in
Thailand

4. Facebook
Users
in
Global
963M
Users

5. Customer
Journey
of
Retargeting
PotenBal
Customers
Visit
your
site
Leave
your
site
PotenBal
Customers
RetargeBng
ad
captures
Later
they
surf
the
web,
then
converts
into
loyal
their
interest
your
ad
will
display
on
customer
other
sites

6. PosiBve
Results
of
Facebook
Ad
Exchange
• 16X
Return
on
investment
in
Facebook
Exchange
ads
for
its
clients
• Clients
averaged
a
click
through
rate
of
6.65%
on
Facebook
Exchange
ads,
compared
to
6.41%
on
Google’s
Ads
• 2.2X
higher
post-­‐click
conversion
rates,
and
6.5X
less
cost
per
click-­‐through
order
than
on
tradiHonal
ad
exchanges.
Source:
hKp://techcrunch.com/2012/09/13/facebook-­‐exchange-­‐results/

7. Monitoring
Tool

8. Cost
per
Action
Campaigns
What
is
a
cost
per
action?
Cost
per
‘Click’
Cost
per
‘View’
Cost
per
‘Like’
Cost
per
Cost
per
‘Lead’
Cost
per
‘Sale’
‘Action’
Cost
per
‘E-­‐mail’
Cost
per
‘Download’
Cost
per
‘Call’

9. Facebook
Commerce
by
the
numbers
Source:
hKp://socialmediainfluence.com/2011/07/14/infographic-­‐the-­‐history-­‐of-­‐f-­‐commerce/

10. Personalized
Ad
User
logged
in
to
the
Facebook
page
and
saw
a
personalized
ad
to
this
prospect
Then
leaves
to
browse
other
websites
Prospect
browses
products
on
your
site
One
click
brings
them
back
directly
to
your
purchase
page

11. Web
Retargeting
VS.
Facebook
Ad
Exchange
Both
web
retargeting
and
Facebook
Exchange
have
their
strengths
and
are
tremendously
effective
marketing
channels
Source:
hKp://blog.adroll.com/leveraging-­‐behemoths

12. THANK
YOU
Email:
info@syndacast.com