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Enterprise social adoption designing for success

Enterprise Social Adoption - Experiences from the field. Presentation by tibbr Collaboration Strategist Christoph Schmaltz..

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Enterprise social adoption designing for success

  1. 1. Designing for SuccessUser Adoption - Experiences from the fieldChristoph SchmaltzCollaboration Strategist
  2. 2. The 3 pillars of successful adoption People Culture Technology Organisation
  3. 3. Pillar I: TechnologyTechnology must be... Easy to use Consumer-grade experience Mobile In the flow (integration) Secure
  4. 4. Pillar II: Organization Set up cross-functional team Get Senior Management support Address risks Nominate community facilitators Support awareness and learning
  5. 5. Pillar III: PeopleThink about Usefulness (for the user) Influencing human behaviour Harnessing selfish behaviour
  6. 6. Usefulness: Identifying the right audience Whose problem are you trying to solve? Your organisation How work gets done
  7. 7. Usefulness: Defining use cases Where are the biggest business challenges?
  8. 8. Usefulness: Solving pain points What problem are you trying to solve for them? “As a project lead I want to have all documentation in one place, so that team members can be sure where to find the latest files and communication.” (example user story)
  9. 9. Influencing human behaviour Encourage positive behavior Discourage negative behavior Use data to influence behaviour Gamification (but focus on business metrics not project metrics)
  10. 10. Harnessing selfish behaviour WIIFM (What’s in it for me?) Enable people to build their own brand and reputation Improve individual productivity
  11. 11. Other Adoption Tactics
  12. 12. Giving ownership to the people When people are financially invested, they want a return.When people are emotionally invested, they want to contribute. (author unknown)
  13. 13. Nurturing your champions
  14. 14. Encouraging good practicesAlex was at a Big Data conference, postingupdates to his wall. From the responses herealized that the topic resonated with a fewother colleagues so he created the Big Datasubject on tibbr. Within 72 hours, 50 peoplehad started following the subject. Six weekslater, more than 100 people are discussinghow customer can make use of Big Data,something that has the potential to redefinethe company and its products.
  15. 15. tibbr allows you to find the right information, at the right time and in context.Collaboration Strategists accelerate the adoption of tibbr in your enterprise.
  16. 16. tibbr Rollout Methodology • Prepare use cases • Develop the plan PREPARE • Seed the information architecture • Define the architecture • Launch material Communicate help material ROLLOUT • • Communicate policies • Launch event/video MONITOR • Encourage best practices • Act on usage trends & GROW • Enabling real world conversations • Bring end-to-end business processes into the INTEGRATE activity stream • Technical integration with systems of record
  17. 17. Some of our successful clients
  18. 18. Thank you!Christoph SchmaltzTwitter: @christoph
  19. 19. Photo Creditshttp://www.flickr.com/photos/davegray/5429942502/http://www.flickr.com/photos/davegray/5429335705/in/photostream/http://blogs.bmj.com/bjsm/2011/10/20/in-response-to-fitness-and-health-of-children-through-sport-the-context-for-action/http://images.greatergreaterwashington.org/images/200806/lakeshore.jpghttp://photo.net/philip-greenspun/photos/digiphotos/200206-yellowstone-2/kyle-needs-help-2.jpghttp://www.flickr.com/photos/duaneschoon/5771661287/