Enterprise Social Adoption - Experiences from the field. Presentation by tibbr Collaboration Strategist Christoph Schmaltz.. For more information, please visit http://www.tibbr.com/

1. Designing for Success
User Adoption - Experiences from the field
Christoph Schmaltz
Collaboration Strategist

2. The 3 pillars of successful adoption
People Culture
Technology Organisation

3. Pillar I: Technology
Technology must be...
 Easy to use
 Consumer-grade experience
 Mobile
 In the flow (integration)
 Secure

4. Pillar II: Organization
 Set up cross-functional team
 Get Senior Management support
 Address risks
 Nominate community facilitators
 Support awareness and learning

5. Pillar III: People
Think about
 Usefulness (for the user)
 Influencing human behaviour
 Harnessing selfish behaviour

6. Usefulness: Identifying the right audience
Whose problem are you trying to solve?
Your organisation How work gets done

7. Usefulness: Defining use cases
Where are the biggest business challenges?

8. Usefulness: Solving pain points
What problem are you trying to solve for them?
“As a project lead I want to have all documentation in
one place, so that team members can be sure where to
find the latest files and communication.”
(example user story)

9. Influencing human behaviour
 Encourage positive behavior
 Discourage negative behavior
 Use data to influence behaviour
 Gamification (but focus on business metrics not project metrics)

10. Harnessing selfish behaviour
 WIIFM (What’s in it for me?)
 Enable people to build their own brand and reputation
 Improve individual productivity

11. Other Adoption Tactics

12. Giving ownership to the people
When people are financially invested, they want a return.
When people are emotionally invested, they want to contribute.
(author unknown)

13. Nurturing your champions

14. Encouraging good practices
Alex was at a Big Data conference, posting
updates to his wall. From the responses he
realized that the topic resonated with a few
other colleagues so he created the Big Data
subject on tibbr. Within 72 hours, 50 people
had started following the subject. Six weeks
later, more than 100 people are discussing
how customer can make use of Big Data,
something that has the potential to redefine
the company and its products.

15. tibbr allows you to find the right
information, at the right time
and in context.
Collaboration Strategists accelerate
the adoption of tibbr in your
enterprise.

16. tibbr Rollout Methodology
• Prepare use cases
• Develop the plan
PREPARE • Seed the information architecture
• Define the architecture
• Launch material
Communicate help material
ROLLOUT •
• Communicate policies
• Launch event/video
MONITOR • Encourage best practices
• Act on usage trends
& GROW • Enabling real world conversations
• Bring end-to-end business processes into the
INTEGRATE activity stream
• Technical integration with systems of record

17. Some of our successful clients

18. Thank you!
Christoph Schmaltz
Twitter: @christoph

19. Photo Credits
http://www.flickr.com/photos/davegray/5429942502/
http://www.flickr.com/photos/davegray/5429335705/in/photostream/
http://blogs.bmj.com/bjsm/2011/10/20/in-response-to-fitness-and-health-of-children-through-sport-the-context-for-action/
http://images.greatergreaterwashington.org/images/200806/lakeshore.jpg
http://photo.net/philip-greenspun/photos/digiphotos/200206-yellowstone-2/kyle-needs-help-2.jpg
http://www.flickr.com/photos/duaneschoon/5771661287/