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Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   [ 1 ]
Partnering with Entrepreneurs to
Deliver Breakthrough Skincare Solutions 
    and Substantial Income Potential

                                           [ 2 ]
Breakthrough Approach for Treating Aging Skin


 the Best Spent Minute in Anti‐Aging




                                           BREAKTHROUGH
                                           REGIMEN



                     A Transformational Opportunity
                     In Independent Business Ownership
  PATENT‐PENDING
  AMP MD SYSTEM
                        Addresses the Universal Demand for Youthful Looking Skin
                        Compelling Alternative to Expensive Medical Procedures

                                                                                  [ 3 ]
Convergence is Creating New Business Opportunities

+$2.5 Billion Spent 
                                                 Breakthroughs
   Annually on 
                                                   In Skincare
    Anti‐aging



                          TRADITIONAL
                       Business Models are
                            OBSOLETE


                                                   Shift in
   Rise of the
                                                Power from 
     Social 
                                               Corporations to 
    Economy
                                                 Individuals
                                                                  [ 4 ]
The Right Business Model, 
at the Right Time, in the Right Market

Products                             Presence
Clinically Proven Solutions          Trusted Dermatologists, 
That Deliver Results                 Established Brand




Support                              Direct Sales Model
to Monetize                          with Low Cost
the Value                            of Entry,
of Your Network                      High Profit Potential

Programs                             Profit
                                                                [ 5 ]
Products




           [ 6 ]
An Opportunity to Participate 
in a Billion Dollar, Growing Market


                                               U.S. Spending on Anti-Aging Skincare


                                                                              $5.0 Billion
                                                              Significant
                                                           Market Expansion

                                                $2.5 Billion




                                                  2009                           2015




Source: Euromonitor, Global Industry Analyst

                                                                                             [ 7 ]
We’re All Aging, All the Time


                                                                 Skincare Is the #1 Defense 
                                                                     Against Aging

                                                                 84% of Women Feel Pressure to 
                                                                    Look Younger

                                                                 Many Consumers Are Dissatisfied
                                                                   with Their Current Products

                                                                 84% of Women in Their 20s 
                                                                    Are Concerned About Aging

                                                                 100% of Women Want to Look 
                                                                    Younger than their Years
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

                                                                                                   [ 8 ]
A Synergistic Approach to Skincare

                                          AMP MD System

ANTI‐AGE Regimen
                                          Patent Pending System 
                                          Conditions the 
                Comprehensive 
                Regimen Supports          Outermost Layers of 
                the Natural               Skin to Amp Up Anti‐
                Processes that            Aging Benefits
                Maintain Skin’s 
                Structure




   Designed for the Prevention and Correction of the Visible Signs of Aging
   Combines the Right Ingredients, in the Right Formulations, in the Right Order
   No Prescription Required, 60‐Day Satisfaction Guarantee

                                                                                    [ 9 ]
Clinically Proven Benefits
 Average Improvement                                                                         Before Treatment*
 54%                                                                      Radiance
 51%                                                              Even Skin Tone
 48%                                                                     Fine Lines
 46%                                                                      Wrinkles
 43%                                                                 Visible Pores
 43%                                                                 Brown Spots
 36%                                                                       Softness

  % of Participants Experiencing an Improvement                                              After Treatment*
 100%                                                                 Skin Texture
 89%                                                                     Fine Lines
 84%                                                                         Overall
 84%                                                              Moisturization
 68%                                                                      Firmness
 53%                                                              Even Skin Tone
 36%                                                                      Pore Size
Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet                       [ 10 ]
Transformative Results

              BEFORE     AFTER




                                 [ 11 ]
Presence




           [ 12 ]
Trusted Dermatologists

 Two of the Most Recognized
 Names in Skincare

                                  “ A dermatological dream team. ”
                                          — Women’s Health


                                 Successful Entrepreneurs
                                 Trained at Stanford University School of 
                                  Medicine
                                 Creators of Proactiv®, the World’s Most
                                  Successful Acne Treatment
                                 Redefined the Market for Acne Skincare, 
                                  Redefining Anti‐aging Skincare




                                                                              [ 13 ]
Established Brand with Significant Media Coverage




    Print                                            Television                             Web

                        More Media Coverage
                              than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising         [ 14 ]
Profit




         [ 15 ]
Our Direct Sales Model 
Focuses on Where the Power Resides




                   2010
                   Direct Sales

                   the   Rising Star in Direct Sales


2007
Retail Sales

A Leading Clinical Skincare Line in Prestige Department Stores
                                                             [ 16 ]
A Unique Model


     Leverage Your Network
     Share the Product
     Scale Efficiently and Quickly
     No Product Inventory


 LOW     Cost of Entry                HIGH    Profit Potential

                                          Return on Your Investment
                                           in the First Month
                                          Long‐Term Residual Income
                                          Unlimited Earning Potential



                                                                         [ 17 ]
Leverage the Exponential Value of Your Network




                                   you



     Multiple “Generations” of Connections Drives Incremental Opportunities
     Technology Enables Leverage, Speed and Duplication
     Multiple Sources of Income: Sales and Commissions


                                                                               [ 18 ]
Programs




           [ 19 ]
Proven, Turnkey Business Support


     Customer Care              Assessment Tools        Training
     Email and Phone            Sophisticated           Ongoing Skincare
     Access to Registered       “Prescription” Tools    and Business 
     Nurses with                and Guidelines for      Education From 
     Dermatology                Determining             Leaders in
     Experience                 Skincare Needs          the Field



 Business System

                             Comprehensive Online and Offline Tools
                             to Run Your Business Anytime, Anywhere




                                                                           [ 20 ]
A Business Opportunity 
for Entrepreneurs with Diverse Backgrounds

   Stay‐at‐Home Mother and Wife of Former Major League Baseball Player
 Country Music Writer   |  Corporate Chief Financial Officer   |   Aesthetician
    Elementary School Teacher   |   Luxury Real Estate Agent   |   Attorney




       Home Schooling Mom|   Pharmaceutical Sales Representative
   Beauty Industry Marketing Executive   |  General Contractor / Builder
Former Professional Figure Skater |   Public Relations Executive   |   Artist and 
Entrepreneur   |   Commercial Real Estate Broker |   Corporate Sales Trainer

                                                                                     [ 21 ]
Start Your Own Business Today


                                It Takes Minutes to Get Started

                                   Complete Online Application
                                   Choose Your Product




                                    IMMEDIATE…
                         … Creation of Personalized Storefront
                         … Access to Business Tools
                         … Delivery of Display Products and Materials



                                                                        [ 22 ]
The Right Business Model, 
at the Right Time, in the Right Market

Products                             Presence




Programs                             Profit
                                                [ 23 ]
Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   [ 24 ]

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Why Rodan and Fields?