Digital Transformation Definition, 5 key approaches with case studies and 7 lessons implementing Digital Transformation projects nationally and globally over the last 5 years.
2. WHAT IS DIGITAL TRANSFORMATION?
Not just Digital First, but Digital is FUNDAMENTAL
“Digital services so good people prefer to use them” GOV.UK
3. 5 DIALS OF TRANSFORMATION
Vision
Strategy
Business
Model
Product
Operations
People
Customer
Experience
Culture
The Big 5 all Management Consultancies agree on
4. #1 TRANSFORM YOUR BUSINESS MODEL
Digital Modified Business, New Businesses, Globalisation
18. DIGITAL TRANSFORMATION
CONSULTANCY
• Audience Mapping
• Audit: Digital Capabilities
• Audit: Digital Estate Effectiveness
• Audit: Social Media Estate Effectiveness
• Digital Academies and Corporate Universities
• Digital Intrepreneurship Programmes
• Digital Strategy
• Online Learning and Qualifications
• Social Media Content and Campaign Design and Delivery
• Social Media Listening and Business Intelligence
• Social Media Strategy and Implementation
• Social Media Policy and Playbooks
• Strategic Communications and Positioning
• Training Interventions for better capability
19. Hi, I'm a digital and social media strategist
working with large national businesses, global
HQs and Governments.
I've run my own previous consultancy for 12
years and am the Former Head of Social Media
for the UK Government, working within the UK
Government from no email to open data.
I'm a TED speaker on technology and digital
skills and listed as a UK leading digital thinker.
Hi, I'm an award-winning Digital Marketing
Consultant with a focus on combining SEO,
Social Media, Content Marketing, Email
Marketing & Measurement activities.
I've run my own consultancy, worked directly
for large clients and recently been the Head of
Digital at a London PR Agency.
It's now time to start something bigger, which
is what we are doing with Transmute.
Tiffany St James Charlie Southwell