2. Who is my target audience?
• Teenagers:13-18
Young adults:18-25
3. Who did I ask?
• For my questionnaire to be successful I asked 2
people in my target audience age group that was
teenagers and young adults. Also I asked 1 person
outside of my target audience age group who is
part of my secondary target audience.
• I decided to make both primary and secondary
target audiences take part in my questionnaire so
that I am able to see whether or not the
campaign that I did for my artist Tiggs was
relatable and also conventional.
4. I used Survey Monkey to make my questionnaire
more accessible for my target audience. For my
survey I made sure that the questions I asked would
not produce open/close answers, as that would not
be feedback I could class as helping me better my
product.
5. Q1. A link to my video plus an easy question was the first thing I did to start of
the survey. The answers that I got from those who took part in the survey
were all relatable. Only one of the three got the genre right. The others did not
get it right but from the answers that were given such as “Hip Hop” and “Rap”
both have conventions that are seen in Grime videos. Others point of view
show that my music video is stereotypical in some way.
6. Q2. This question was to see what I could change to my music video for it to
be more entertaining and relatable for both audiences, instead of just my
target audience. The feedback I got from this question showed me that my
target audience would like more clips added to make it more relevant and
enjoyable for them to watch.
7. Q3. In each music video in this genre there usually is no message as I wanted
my artist to stand out, I had a message in the video which was to show that she
is different from others in this genre. All answers from my target and secondary
audience showed me that the message that in the video was seen and people
from different age groups could see this.
8. Q4. As my music video is “Grime” it is in the urban genre and videos that share the
same conventions as mine would play on these channels. The feedback that I got
from my audience shows that they understand what music channels promote videos
like mine and would not be seen on channels such as “MTV Hits”, “kerrang” and
“The Vault”.
9. Q5. For this question I carried on from q1 and 4 to see what both audiences think the
stereotypes from my genre are. Answers from them showed me that my artist does fit the
“Grime” genre stereotypes but also links to the stereotypes that revolve around Hip Hop.
10. Q6. I provided those that took part in the survey a link to my digipak this included my
magazine advert as well. One of the audience members did not find my digipak interesting
and would not buy it. The other two would purchase it, the answers given to me for this
question were short and simple. For Q7 I incorporated Q6 but added more specific detail
to the question so that I am able to change things that were not interesting.
11. Q7. As I said in Q6 when looking at the feedback from one member of my audience
this question made sure that I knew exactly what would make my digipak more
relevant and interesting, for members of my audience to go out and purchase it. The
answers given to me showed that my colour scheme was something that needed to
change as this member did not find it conventional for a “Hip Hop” artist to have. Also
another member made a point of having more images as the title of the album is
“Me, myself and Tiggs” but there was only one person on the magazine ad.
12. Evaluation
• Everything that was brought up in the survey relating
to my music video and digipak will not help me make
my product better. From the survey I have understood
that throughout the campaign I made for my artist
“Tiggs” has been successful. As all members of the
audience were able to acknowledge her as being
different but also urban. Also it showed that I followed
conventions from “Grime” and “Hip Hop” and people
are able to see this. All feedback that I have received
from this survey has shown me that I followed
conventions and that my campaign needs altering but
it is recognised as being part of an urban genre.
