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Mobile Inspiration Conference: App Marketing

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Tim Akkerman
Tim Akkerman

new insights of app marketing

Business
1 of 44
M I obile C nspiration onference App Marketing @Tim_Akkerman @SjoerdHuitema
0 175,000,000 350,000,000 525,000,000 700,000,000 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 NU.NL MOBILE PAGEVIEWS May-12 Jul-12 iPad Nokia iPhone Android Windows BlackBerry Mobile site
App Marketing: key factors Product SEO X-factor Display Social PR Social PR Display SEO Product X-factor
App Marketing: key factors Product X-factor SEO Display Social PR Social PR Display SEO Product X-factor
App Marketing: 5 key factors SEO Product Display timing Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
Product Ontwikkeling: 16 maanden Ontwikkeling: 3 maanden
Product Unique visitors p/m: 2.300 Unique visitors p/m: 20.000
Product
Think Mobile!
Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
The social pyramid Community Social Networking Friends Friends connected apps Sharing Sharing to FB, Twitter, LinkedIn, etc.
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
PR Press release Creatives Promo code Video
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
Launch Mobile display
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
SEO/ ASO
ASO
ASO
ASO
ASO
ASO
SEO
SEO
3 FINAL TIPS SEO Product 1. Good product Display Social PR SEO Product 2. Marketing Display Social PR timing 3. Measurement
APPS END ?

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Mobile Inspiration Conference: App Marketing

  • 1. M I obile C nspiration onference App Marketing @Tim_Akkerman @SjoerdHuitema
  • 2.
  • 3. 0 175,000,000 350,000,000 525,000,000 700,000,000 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 NU.NL MOBILE PAGEVIEWS May-12 Jul-12 iPad Nokia iPhone Android Windows BlackBerry Mobile site
  • 4. App Marketing: key factors Product SEO X-factor Display Social PR Social PR Display SEO Product X-factor
  • 5. App Marketing: key factors Product X-factor SEO Display Social PR Social PR Display SEO Product X-factor
  • 6. App Marketing: 5 key factors SEO Product Display timing Social PR Social PR Display SEO Product
  • 7. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 8. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 9. Product Ontwikkeling: 16 maanden Ontwikkeling: 3 maanden
  • 10. Product Unique visitors p/m: 2.300 Unique visitors p/m: 20.000
  • 14.
  • 15.
  • 16.
  • 17. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 18. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 19. The social pyramid Community Social Networking Friends Friends connected apps Sharing Sharing to FB, Twitter, LinkedIn, etc.
  • 20. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 21. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 22. PR Press release Creatives Promo code Video
  • 23. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 24. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 25. Launch Mobile display
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 31. App Marketing: 5 key factors SEO Product Display Social PR Social PR Display SEO Product
  • 33. ASO
  • 34. ASO
  • 35. ASO
  • 36. ASO
  • 37. ASO
  • 38. SEO
  • 39. SEO
  • 40. 3 FINAL TIPS SEO Product 1. Good product Display Social PR SEO Product 2. Marketing Display Social PR timing 3. Measurement
  • 41.
  • 42.
  • 43.
  • 44. APPS END ?