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Gender Stereotypes in Early Childhood

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timchurchilljr

This powerpoint focused on the images children view and how it shapes the way they live their lives. I recommend discussion about the topic rather than ignoring the problem.

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Gender Stereotypes in Early Childhood ,[object Object],[object Object]
Background: How Children Learn Gender ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Movies and Agenda Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Movies and Agenda Setting cont’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Toys, Marketing and Spiral of Silence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Child-centric Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gender Ideology in Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ad Analysis cont’ Speaking Parts
Verb Type Used in 188 Children’s Ads 269 151 Limited Activity 24 103 Agency/Control 6 0 Feelings/Nurturing 9 113 Competition/Destruction 51 68 Action Girl-Oriented Ads Boy-Oriented Ads Verb Describing:
Corporations and Cultural Studies Theory ,[object Object]
Culture Studies Theory: Media as a Powerful Tool Theory Praxis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Studies Theory: Making Meaning Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Praxis ,[object Object],[object Object],[object Object],[object Object]
Auto-ethnography: The Personal is Political Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],Praxis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parent-Child Interaction and Semiotics Theory ,[object Object],Praxis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Will We Address This Issue With Communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gender Stereotypes in Early Childhood

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  • 9. Verb Type Used in 188 Children’s Ads 269 151 Limited Activity 24 103 Agency/Control 6 0 Feelings/Nurturing 9 113 Competition/Destruction 51 68 Action Girl-Oriented Ads Boy-Oriented Ads Verb Describing:
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Editor's Notes

  1. Parents and teachers can establish dialogue with children (and with other parents) about perceptions of gender and what it means to be male and female.