1. Event Wrap-Up
Laura Coppola & Ella Mutch
April 2012 CrowdfundSW1 Launch Event 1
2. The Event
Time Topic and presenter Length
5.30 – 6:00 Arrivals & Drinks 30mins
• Its aim was to celebrate the launch of
CrowdfundSW1 and its new website, by
Welcome & Power of People
6:00 – 6:05
5mins making people aware about the initiative
What is CrowdfundSW1 & Why it’s
and bringing the community together.
6:05 – 6:15 Important 10mins
Online Fundraising Campaign Simon • It was held on Wednesday 21st March 2012,
6.15 – 6:25 10mins
Gill 6pm to 8pm, at the Microsoft Victoria office.
Featured Causes – 6 x 1 Minute
6:25 – 6:35 Talks 10mins
Local charities • 90 people signed up to attend, with 54
6:35 – 7:25
Crowdsourcing – People Bingo (food
arriving on the night.
and drink will be provided)
7:30 – 7:45
15mins • The event had no budget, with catering and
7:45 – 7:50 New Logo Revealed! 5mins
facilities funded by Microsoft.
Summing Up & Takaway Cards
7:50 – 8:00 10mins
8:00 – 8:15 Informal Networking 15mins
April 2012 CrowdfundSW1 Launch Event 2
3. Key Players
• The event was organised primarily by Dawn Newton
(Time and Talents), Cliff Wilton (SWAN) and Ella Mutch
(Microsoft); with help from Laura Coppola, along with
Vilmos Loo and Sarah Jones (all Microsoft).
• Stephen D’Souza (university lecturer & author of ‘Brilliant
Networking’) hosted the event, with Microsoft
• James Hayre (Microsoft Advertising) and Simon Gill (LBi)
both guest presented at the event.
April 2012 CrowdfundSW1 Launch Event 3
4. The Bake Sale
• In order to build up awareness for the event,
Microsoft held a ‘Bake-Off’ amongst the interns
on each floor of the building. When buying a
cake you could choose which CrowdfundSW1
charity to give your donation to.
• The sale raised nearly £200 which will be
doubled by Microsoft.
April 2012 CrowdfundSW1 Launch Event 4
• As well as the Bake-Off, the event was promoted
internally in Microsoft through a few
• The event was also promoted by the charities
who attended, and through Time & Talents.
April 2012 CrowdfundSW1 Launch Event 5
8. Feedback – Significant Wins
70% of people learnt something about SW1
at the event, stating:
The two most popular talks were
Simon Gill and the Featured Causes • I learnt about all the different charities some of which I
had not heard of before
• I heard and learnt a lot, about the poverty which I did
not know off and the work taken on and the
The overall event was deemed commitment of the charities to help eradicate the
above average, with 60% Most people
• I was aware that like some other areas of Westminster
calling it ‘Excellent’. heard about the
that SW1 is an area of contracts, but still found some
event via Email of the stats on poverty/deprivation shocking. However
70% of people also claimed this made me all the more motivated to support the
the talks were ‘Excellent’.
90% of people would go to 30% heard
through Word of
a similar event again!
April 2012 CrowdfundSW1 Launch Event 8
9. Feedback – Significant Wins
Below are a few responses people had when asked what should be
• The people bingo with food in 25 mins felt a little bit rushed, otherwise the
organisation was brilliant.
Other comments include:
• Well done SWAN - great innovation at times of change. Good luck with it.
• Great space and hospitality. Efficiently run. Thoroughly enjoyed it. Thank you.
• Thank you for arranging the Crowdfund SW1 event.
• Very impressed by the innovative Crowdfunding approach that SWAN et al have
developed to find alternative ways of continuing their work in the community – well
done! It was a thoroughly enjoyable and engaging event. Really good to see Microsoft
getting behind such an important initiative too - a good example
of ‘everyone doing their bit’.
April 2012 CrowdfundSW1 Launch Event 9
10. Key Results
• Before event = 38 Likes
• After event = 47 Likes Facebook likes grew by
24% in 2 days!
• Before event = £250
The amount pledged
on the site • After event = £502
April 2012 CrowdfundSW1 Launch Event 10
11. Things to consider…
• There was some kick-back about the • The only other remark was about the
website, both its build and its positive Crowdsourcing (People Bingo) activity.
impact on the charity, were not
mentioned. • Although they found it a great idea,
they wanted there to be more time to
• This caused some negativity around the for the activity and food.
whole event, and has left the people
involved in the website’s making feeling • Below is one of the comments they
People bingo was a great idea to support people
• Below is one of the comments they gave: to talk to each other (not everyone is confident to
do this one to one) and enable longer time to talk,
Also developers were all present (Potential perhaps before the food.
Productions and Piratical) – They worked round the
clock and a on a very tight budget to deliver this
project on time – it was a shame they were not
mentioned as they are small internet start up and
could have done with a bit of
endorsement! Perhaps a mention down the line
would be possible?
April 2012 CrowdfundSW1 Launch Event 11
12. Key Takeaways
• Better smaller, less intimidating to mingle
• More time for questions with speakers
• More time for People Bingo
• Mix of people went really well
• Make sure totally clear in comms
• Needed to show website more
April 2012 CrowdfundSW1 Launch Event 12