Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

What Is 2 D Marketing 2

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 17 Publicité
Publicité

Plus De Contenu Connexe

Similaire à What Is 2 D Marketing 2 (20)

Publicité

What Is 2 D Marketing 2

  1. 1. <ul><li>Turning traditional media interactive with 2D </li></ul><ul><li>By Tim Gale and Emma Garrett The Product Marketing Company </li></ul>
  2. 2. TPMC is a professionally managed team of creative experts
  3. 3. What is 2D marketing? (QR) Quick response codes, are a type of 2D bar code that may be decoded using your smart phone with a QR code reader. Wikipedia QR code
  4. 4. 2D links the real world to the virtual world <ul><li>QR codes link the real world to the virtual world. Posters, displays, Microsoft ® PowerPoint slides, artefacts and even buildings or trees can have printed QR codes placed on them. - this has the advantage of turning traditional media into interactive media </li></ul>
  5. 5. How does 2D (a QR Code) work <ul><li>A QR code can hold up to 4,296 alphanumeric characters. Take a picture of the code and the bar code reader decodes the information into a meaningful action. </li></ul>
  6. 6. <ul><li>RSS feed, SMS or arbitrary text </li></ul><ul><li>Audio clip </li></ul><ul><li>An email address or a calendar event with location, title, start and end time, alarm </li></ul><ul><li>Connect to a web address </li></ul><ul><li>Download a MP3 </li></ul><ul><li>Dial a telephone number </li></ul><ul><li>Prompt your email client with a sender address </li></ul>What is a meaningful action?
  7. 7. Who can use 2D? <ul><li>There are 18 million mobiles in the UK that have or can download a bar code reader </li></ul><ul><li>Ofcom 67m mobiles in uk, 26% of which are smart phones </li></ul>
  8. 8. Will people download the app Graph shows the rate of App download over the last 2 years
  9. 9. 26% of all UK mobiles are already online 30% UK Mobile phones using MMS (Multi Media Services) in Jan 2009 was 9.2% Growth rate was forecast to be 10.8% increase per annum We are nearly at Source – comscore via emarketer Of all UK mobiles are connected to the internet
  10. 10. Innovative and lead
  11. 11. The benefits of 2D marketing <ul><li>Innovative marketing </li></ul><ul><li>Creates a buzz </li></ul><ul><li>Provides mobile communication </li></ul><ul><li>Data capture opportunities </li></ul><ul><li>Builds SMS opportunities </li></ul><ul><li>Takes traditional media to another level </li></ul><ul><li>Quantify a more accurate response from traditional media </li></ul>
  12. 12. What experience can we demonstrate
  13. 15. Many uses, many substrates
  14. 17. To use – Look in your menu for the phones bar code app. Or simply down load for free from www.I-nigma.com/Ddownloadi-nigmareader.html or beetagg.com/downloadreader/ or go to www.tpmc2d.co.uk for more support.

×