Google wants sites to rank that are genuinely engaging and popular. If your SEO strategy doesn't have a focus on engagement then you are not going to rank in the long term. Understand your users and the type of proposition they want to engage with, then focus on links and keywords.
8. Dwell Time?
“Your goal should be that when a visitor lands on your page, the
content answers all of their needs, encouraging their next action to
remain with you. If your content does not encourage them to
remain with you, they will leave. The search engines can get a sense
of this by watching the dwell time. ” Duanne Forrester - Bing
9. Anyone Remember Panda?
Low quality content
Unclear or no call to actions
Poor navigation
Does your content serve the user
…they leave