What is Social Media
Forget about everything people have said about social media. Social
media is just basic communication, like what you do everyday.
Executives (and probably most “social media experts”) often focus too
much on the channels. Facebook, Twitter, forums, blogs, podcasts,
pictures, and videos are just channels, a bride to communicate with
targets. Think about these channels as languages, they can be mastered
easily but content and value of the conversation is all it matters.
As Seth Godin said on his blog, “It's a process, not an event.” In
business, companies shouldn’t invest in social media for quick results,
it’s a process to build relationship with potential clients, and maintain
good relationship with existing customers.
Prepared by: Tim Ho