What do we mean when we say “the social Web”? There are many ways to define it. Here isForrester Research’s taxonomy, which divides it into six user activities, which of course overlap.We are the media, the media is us!Your customers are publishers nowYou are a publisher now --> Blogs, Twitter, Facebook, location-based social apps
Financial Times, November 14/15 2009
Improving online brand health:15 PRs released over 3 months received 3.9 million viewsSearch engine mentions increased from 8,900 to 203,000Traffic to SingaporeMedicine.com increased by 500%Online brand value increased by 2,281%
http://indium.com/blogs/Product: Soldering materials and electronics assembly equipment10 employees blogging about a variety of technical topics, from interface materials to semiconductor packagingHarnessing and crowdsourcing internallyYouTube channel hosts corporate and educational videos
Burson-Marsteller conducted the study between November 2009 and January 2010, surveying the top 100 companies of the 2009 Fortune Global 500 companies from USA, Europe, Asia Pacific and Latin America.Almost 80% of the Fortune Global 100 companies are using at least one of the top social media platforms to engage with stakeholders, a Burson-Marsteller study found.About 65% of the Fortune Global 100 have active accounts on Twitter, 54% have a Facebook fan page, 50% a YouTube channel, and 33% employ corporate blogs.In Asia Pacific, companies are increasingly using social media to engage customers and are more likely to use corporate blogs than other forms of social media.The study also found that stakeholders are listening and engaging on social media platforms - corporate Twitter accounts averaged 1,489 followers, while each Facebook fan page averaged 40,884 fans.http://marketing-interactive.com/news/17999
Responsiveness on TwitterInvolving customers in naming their new planeshttp://blog.hubspot.com/blog/tabid/6307/bid/5582/What-the-Heck-is-Sales-2-0-Why-Should-I-Care.aspx
http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSSP40359020090204PR was picked up by 14,000 sites, 800 blogs and tweeted 2,300 timesTalked about on CNN, MSNBC, CNBC, WSJ, Yahoo!Ibis had 100% occupancy on opening day
http://www.marketingsherpa.com/article.php?ident=31548Astoundingly, only 35% of respondents said they were tracking sales conversion and other ROI metrics related to social media.Getting more website traffic, Facebook fans and comments is very good. But if you’re not sure whether that’s having an effect on lead generation or sales, many executives will ask: what’s the point?Common goals:Brand awarenessOnline reputation management and customer supportOnline traffic/visibilityGenerating both online and offline attention or media coverageAttracting inbound quality/natural links for SEO purposesIncreasing readershipDirect sales