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Management Organization Presented by: Ng Yuk Yu Chan Hoi Ho Ma Man Chung Cheong King Chong Vitasoy International Holdings Limited
Vitasoy’s Industry Background ,[object Object],[object Object]
Vitasoy’s History ,[object Object],[object Object],[object Object],[object Object]
Vitasoy’s History ,[object Object],WW2
Business Nature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Nature ,[object Object],[object Object],[object Object]
Vitasoy culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vitasoy culture ,[object Object],[object Object],[object Object],[object Object]
Vitasoy culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vitasoy structure & design Chairman: Lo Yau-lai CEO: Mr. Laurence P. EISENTRAGER
Vitasoy structure & design ,[object Object],[object Object],[object Object],[object Object]
Vitasoy’s Mission and Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vita’s S trengths WOT  (cont’s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vita’s S trengths WOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vita’s SW eakness OT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vita’s SWO pportunities T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vita’s SWOT hreats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],時期:  2008 年 事件:首次工潮,員工反對無理解僱司機,爭取加薪
BCG Matrix
External Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Overall in Vitasoy  (Non-carbonated drinks) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Soy milk ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tea drinks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Distilled water  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Healthy drinks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tofu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Vitasoy in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vitasoy in China
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
70th Anniversary with the Launch of  70 Specially Designed VITASOY Packs 1984 advertisement http://www.youtube.com/watch?v=RqaW4EpWuVk&feature=PlayList&p=6CD6370206269B15&playnext_from=PL&playnext=1&index=3
Seminar ,[object Object],[object Object]
Investment ,[object Object],[object Object]
Products diversification ,[object Object],[object Object],[object Object]
Products customization ,[object Object]
Evaluation of Marketing ,[object Object],[object Object],[object Object],[object Object]
Evaluation of Investment ,[object Object],[object Object],[object Object],[object Object]
Vita throughout the world
Comment & Evaluate of Product ,[object Object],[object Object],[object Object]
Comment & Evaluate of Product ,[object Object]
Finance Report (HK $ million) ( Year ) ( Year ) (HK $ thousand)
reference ,[object Object],[object Object],[object Object]
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M ofinal

Editor's Notes

  1. 增加速銷,方便人們,提高市場佔有
  2. 不同主題,吸引人們注意 廣告追上潮流 在網上遊戲,特別設計 MSN emoticons 、電視、地鐵和雜誌廣告 「維他」果汁「果味爆到死」廣告系列 一眾生果「一爆成名」為港爭光 勇奪國際「康城媒介雄獅 2009 」銅獅獎
  3. campaign
  4. Especially China market, they would like to substitute the position of milk. More people buy their products.
  5. 提升生產力 strengthen our manufacturing capacity
  6. Can fulfill 大人,細路,白領,藍領 廣大市場
  7. Attract customers, fulfill customer ‘s need and value added on the product