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Government as a
                          Platform
                            Tim O’Reilly

                          O’Reilly Media, Inc.
                            www.oreilly.com




                              June 4, 2009




Friday, June 5, 2009
Twitter hashtag for this event: #gplat




                       #gplat #gov20
Friday, June 5, 2009
How many of you have O’Reilly books?




                       #gplat #gov20
Friday, June 5, 2009
What We Really Do at O’Reilly

                         •Find interesting technologies and people
                          innovating from the edge

                         •Amplify their effectiveness by spreading the
                          information needed for others to follow
                          them.

                         •Books, Conferences




                       #gplat #gov20
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The smart phone plus local search.
                         Today pizza, tomorrow news?




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What might that entail?




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Gov 2.0

                         •Citizen contribution and collaboration
                         •Use of social media
                         •Transparency
                         •Lightweight web development practices
                         •Cloud computing

                         •Government as a platform




                       #gplat #gov20
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Some Lessons from Successful
                         Technology Platforms

                        1. Embrace open standards: they encourage
                         innovation and grow the market




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The first IBM PC




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IBM’s original forecast for the PC




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IBM’s original forecast for the PC




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Two Types of Platform
                            •One Ring to Rule Them All




                            •Small Pieces Loosely Joined




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Desktop Application
                                 Stack

                                                  Proprietary Software
                                                    (Control by API)




                                                 System Assembled from
                                                      Standardized
                                                 Commodity Components




                                                    Hardware Lock In




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quot;The Law of Conservation
                         of Attractive Profitsquot;
                          quot;When attractive profits disappear at one stage
                           in the value chain because a product becomes
                           modular and commoditized, the opportunity to
                           earn attractive profits with proprietary products
                           will usually emerge at an adjacent stage.quot;

                                                            -- Clayton Christensen
                                                 Author of The Innovator's Solution
                                       In Harvard Business Review, February 2004




                       #gplat #gov20
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Internet Application
                                    Stack


                                                      Data-driven Software
                                                    Lock In by Network Effects



                                                    Integration of Commodity
                                                          Components




                                                         Data Lock In




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2. Build a simple system - let it evolve

                          “A complex system that works is invariably
                          found to have evolved from a simple system
                          that worked. The inverse proposition also
                          appears to be true: A complex system
                          designed from scratch never works and cannot
                          be made to work. You have to start over,
                          beginning with a working simple system.”

                                                         John Gall, in Systemantics:
                                          How Systems Really Work and How They Fail




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TCP/IP vs. the OSI Model

                                       quot;Over the long haul, most vendors are going
                                       to migrate from TCP/IP to support layer 4,
                                       the transport layer, of the OSI model. For the
                                       short term, however, TCP/IP provides
                                       organizations with enough functionality to
                                       protect their existing equipment investment.
                                       And over the long term, TCP/IP promises to
                                       allow for easy migration to OSI.quot;
                                       April 22, 1986 issue of Computer Decisions,
                                       entitled quot;TCP/IP: Stairway to OSIquot; by Robert
                                       A. Moskowitz




                       #gplat #gov20
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TCP/IP vs. the OSI Model

                                       quot;Over the long haul, most vendors are going
                                       to migrate from TCP/IP to support layer 4,
                                       the transport layer, of the OSI model. For the
                                       short term, however, TCP/IP provides
                                       organizations with enough functionality to
                                       protect their existing equipment investment.
                                       And over the long term, TCP/IP promises to
                                       allow for easy migration to OSI.quot;
                                       April 22, 1986 issue of Computer Decisions,
                                       entitled quot;TCP/IP: Stairway to OSIquot; by Robert
                                       A. Moskowitz



                        TCP implementations should follow a general principle of robustness: be
                        conservative in what you do, be liberal in what you accept from others.
                          - Jon Postel, in RFC 761 (later known as “The Robustness Principle”,
                        known elsewhere as “The Golden Rule”)




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Sounds like a government version of
                         the “Robustness Principle” to me!




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Components of the Platform

                         •IP - Internet Protocol
                         •TCP - Transmission Control Protocol
                         •DNS - Domain Name System
                         •HTTP - Hypertext Transfer Protocol
                         •HTML - Data Format
                         •Demonstration client and server, both soon
                          outstripped by third party offerings




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Now more than 80 million web sites




                          Source: Netcraft Web Server Survey: http://news.netcraft.com/archives/2009/05/27/may_2009_web_server_survey.html



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Build a simple system, let it evolve?




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This one’s a bit of a challenge!




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This one’s a bit of a challenge!

                         •But, don’t forget! TCP/IP was a government
                          project.
                                       First arpanet-imp log




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3. Design for participation


                                         “The book is perhaps most valuable for
                                         its exposition of the Unix philosophy of
                                         small cooperating tools with
                                         standardized inputs and outputs, a
                                         philosophy that also shaped the end-to-
                                         end philosophy of the Internet. It is this
                                         philosophy, and the architecture based
                                         on it, that has allowed open source
                                         projects to be assembled into larger
                                         systems such as Linux, without explicit
                                         coordination between developers.”




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Anatomy of a Linux System




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The Domain Name System




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How did DHS Virtual Alabama Get
                         Participation from Agencies w/o control?




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4. Learn from your users, especially
                         ones who do what you don’t expect
                         •45% of all mashups are on Google Maps, only
                          4% on Microsoft Virtual Earth, 3% Yahoo!
                          Maps




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housingmaps.com - the very first
                         Google maps mashup
                         •It was a “hack.” Google learned from it,
                          quickly, and turned it into a supported feature




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If you’re really building a platform,
                          your customers and partners build
                          new features before you do




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Twitter hashtags and news - both
                         hashtags and the real time search




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USAspending.gov




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5.Lower the Barriers to Experimentation

                          Gene Kranz: Failure is not an option




                          But for most projects this is not the case!

                       #gplat #gov20
Friday, June 5, 2009
“I didn’t fail ten thousand times. I successfully
                          eliminated, ten thousand times, materials and
                          combinations which wouldn’t work.”
                                                            Thomas Edison




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Breaking the Failure Cycle




                          Frank DiGiammarino: http://www.scribd.com/doc/12699091/Breaking-the-Failure-Cycle



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6. Build a culture of measurement

                         •If it works, do more of it.
                         •If it doesn’t, stop doing it.
                         •Build systems that respond automatically to
                          user stimuli.




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7.Celebrate Your Developers




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Remember: It’s no longer just about
                         web sites! Think web/data services




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YouTube embed code




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Don’t reinvent the wheel:
                         Some platform tools you can use
                         •Mediawiki
                         •Drupal, Wordpress
                         •YouTube, slideshare, scribd
                         •Google maps/Google earth
                         •Google moderator
                         •Facebook, Ning, Twitter
                         •Amazon Web Services
                         •Google AppEngine
                         •Force.com



                       #gplat #gov20
Friday, June 5, 2009
Government is a vehicle for collective
                         action
                         •Frank DiGiammarino, recovery.gov:

                           –Convener first, problem solver second
                           –Pull the right people together
                           –Enable action through knowledge, resources
                            and visibility




                       #gplat #gov20
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Create more value than you capture




                       #gplat #gov20
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The Digital Commonwealth




                       #gplat #gov20
Friday, June 5, 2009

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