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From Maker to Mogul:
                      The Future of the Maker Movement in Business

                                                      Tim O’Reilly

                                                     May 15, 2012
                                    Hardware Innovation Workshop




Tuesday, May 15, 12
We started out as a computer book publisher




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
What We Really Do At O'Reilly
   § Find interesting technologies and people
      innovating from the edge

   § Amplify their effectiveness by spreading the
      information needed for others to follow them.

   § Our goal: “Changing the world by spreading the
      knowledge of innovators.”




Tuesday, May 15, 12
O’Reilly Radar Methodology
   § We “watch the alpha geeks” and think about the
      futures they are already living in
   § We then look for trend data that tells us that a
      particular future is becoming mainstream
   § We do our best to think about possible
      consequences




Tuesday, May 15, 12
O’Reilly Radar Methodology
   § We “watch the alpha geeks” and think about the
      futures they are already living in
   § We then look for trend data that tells us that a
      particular future is becoming mainstream
   § We do our best to think about possible
      consequences




Tuesday, May 15, 12
O’Reilly Media Hardware books circa 2004




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Great things begin with smart people having fun...
       but they don’t end there




Tuesday, May 15, 12
Innovation as a four-cylinder engine




             Image source: http://www.musicombustion.com/engineering.html




Tuesday, May 15, 12
1. Have fun: How cool would it be to FLY?!!??




Tuesday, May 15, 12
Have fun! OMG, I could have my own computer!




Tuesday, May 15, 12
2. Think big: “A PC on every desk and in every home.”




Tuesday, May 15, 12
Think big: “Access to all the world’s information”




Tuesday, May 15, 12
3. Figure out how to actually build a business




Tuesday, May 15, 12
4. The power of platforms: Create value for others




Tuesday, May 15, 12
4. The power of platforms: Create value for others




                      4
Tuesday, May 15, 12
http://www.google.com/economicimpact/
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Create more value than you capture




Tuesday, May 15, 12
The Firing Order of the Innovation Engine
   § First cylinder: Have fun!
   § Second cylinder: “Hey, we can change the world!”
   § Third cylinder: Build products, business models,
      companies, and entire industries
   § Fourth cylinder: Maintain your ecosystem: Create
      more value than you capture




Tuesday, May 15, 12
So where are people having fun today?




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Jeff Han, NYU, Perceptive Pixel, at ETech, March 2006




Tuesday, May 15, 12
iPhone: June 2007




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
2005: Seven Miles in Seven Hours




Tuesday, May 15, 12
2011: Hundreds of thousands of miles in ordinary traffic




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Simple stress monitor becomes much more




Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
Tuesday, May 15, 12
“It’s easier to invent the future
                      than it is to predict it.”

                                               - Alan Kay




Tuesday, May 15, 12
For More Information
   §   Twitter: @timoreilly, @oreillymedia, @make
   §   Blog: http://radar.oreilly.com
   §   My personal archive: http://tim.oreilly.com
   §   Maker Movement: http://makezine.com




Tuesday, May 15, 12

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