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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Your job as a publisher
is to do things for authors that they can’t do for themselves: – Things that require special expertise – Things that require scale – Things that are expensive – Things that require marketplace leverage – Things that are boring and time-consuming Thursday, March 4, 2010
Why does new media always
display power laws? Figure #1: 433 weblogs arranged in rank order by number of inbound links. The data is drawn from N.Z Bear's 2002 work on the blogosphere ecosystem. The current version of this project can now be found at http://www.myelin.co.nz/ecosystem/. Clay Shirky, Power Laws, Weblogs, and Inequality, February 8, 2003 http://www.shirky.com/writings/powerlaw_weblog.html Thursday, March 4, 2010
The mathematics of complex social
organization “Relationships between a band of 20 people involve only 190 two-person interactions (20 people times 19 divided by 2), but a band of 2000 would have 1,999,000 dyads.... In small societies with few pairs of members, the resulting necessary transfer of goods can be engaged directly between pairs of individuals or families, by reciprocal exchanges. But the same mathematics that makes direct pairwise conflict resolution difficult in large societies makes pairwise economic transfers also inefficient. Large societies can function economically only if they have a redistributive economy in addition to a reciprocal economy.” Jared Diamond: From Egalitarianism to Kleptocracy in Guns, Germs and Steel, pp 286-287 Thursday, March 4, 2010
This is important! In
social networks, you gain and bestow status through those you associate with A key function of a publishing brand is the bestowal of status by who and what you pay attention to If you only pay attention to yourself, you aren’t as valuable to your community – You don’t learn as much from your readers – You don’t bind them to you by amplifying their voice Thursday, March 4, 2010
The secret of social media
is that it's not about you, your product, or your story. It's about how you can add value to the communities that happen to include you. If you want to make a positive impact, forget about what you can get out of social media, and start thinking about what you can contribute. Not surprisingly, the more value you create for your community, the more value they will create for you. Thursday, March 4, 2010