I use these slides to teach final year fashion students about how to write a business case to support their innovative idea. The slides introduce the key sections of the business case and give some information about what should be included in each.
2. Why You Need A Business Case
✓ To justify the risk of investing in innovation
✓ To convince management to endorse your idea
✓ To ensure you logically think through everything
17. Recap of sections
✓ Executive Summary
✓ The Need
✓ Your Solution
✓ Why it is Innovative
✓ Customer Research
✓ Design and Development Plans
✓ Investment Requirements
✓ Expected Benefits
✓ The Ask