The future [of pixels] is in our hands, connected book.

1. The future [of pixels]
is in our hands
Initiated parTimothy Duquesne (@timothyduquesne),
amplified by ChezNous
and enriched by a community.
futureofpixels.net

2. Pixels are all the images we pay attention to through the various screens which
surround us nowadays.
Whenever we turn our TV on, our laptop, our tablet or our smartphone, we pay
attention to pixels.
We finance, we produce, we share pixels... whatever the name we give them
Pixels ?

3. 1.Actual situation and issues
3.The book: a manifesto
4.An ecosystem
5. Participate
2.Approach

4. Series, feature films, TV programs, webseries, transmedia fictions, documentary
films or series, webdocumentaries, newspaper articles, blog articles, radio shows,
clips,TV ads, banners, brand content, social networks, pictures, tweets, apps, video
games, digital books, etc.
We have historically categorized pixels.
The pixels we inherit from

5. Not only do we inherit from the categorization of pixels, we also inherit from
rules that govern the way we finance, produce, have access to or share pixels.
The relationships between the various players of the world of pixels arise from
those rules.
We inherit from a situation.
It’s up to us to invent the future.
The rules we inherit from

6. In order to invent the future, we need to be aware of the new environment our
ocean of pixels represents.
Knowing that...

7. All our screens give us access to all the different kinds of pixels.
The boundaries between pixels have shattered

8. We have access to pixels from all over the world.
The pixels we produce can be accessed from anywhere in the world.
The boundaries between us have shattered

9. We’ve never had access to as many pixels as today.
And, it’s only the beginning!
The ocean of pixels, already limitless, expands every day immeasurably, at a
growing pace.
We are immersed in an infinite ocean of pixels

10. Our days being only 24 hours long, our screen time is necessarily limited.
The ocean of pixels being infinite, each of our choices has a growing impact on
the future of our ocean of pixels and on his players.
Our power is therefore reinforced daily.
We are endowed with a power : choice

11. Not only do we pay attention to pixels.We finance, we produce pixels,... and we
have the ability to spread any pixel globally at the speed of light.
By each of our choices, we exercise our power and build our ocean of pixels
every single second spent in front of a screen.
We even have a super power

12. By each of our choices, we contribute in shaping the ocean of pixels non only for
ourselves and for our children but also, by structuring its foundations, for the
future generations.
We are also building for tomorrow

13. The world of pixels and the physical world being closely intertwined, shaping our
ocean of pixels is also shaping our world.
Therefore, each of us has in its hands a super power to shape the world the
future generations will inherit from us.
Not only the ocean of pixels but the world

14. What are we doing with our super power ?
What approaches are we pushing forward ?
What rules are we inventing ?
What tools are we building and using ?
...
We have a responsibility

15. 1.Actual situation and issues
3.The book: a manifesto
4.An ecosystem to act
5. Participate
2.Approach

16. The future [of pixels] is in our hands aims at enabling us...
- to understand the ocean of pixel’s perpetual mutation whatever role we play,
- to understand the stakes,
- to fully become active players since each of us contributes in determining
tomorrow’s winners.
To be conscious of our role

17. - towards increased respect for the viewers / the users we all are,
- towards increased respect for the creators,
- for a better world : ethical, honest, respectful, tolerant, cooperative, joyful, fair,
sustainable.
In order to shape our ocean of pixels

18. What truly matters, whatever the nature of pixels :
- the quality of the experience they offer,
- the message and the values they convey,
- the respect (for our intelligence / our contribution / our privacy) they show us,
- the trust we can place in them,
- the world they contribute to shape.
For the viewers / users we all are

19. What truly matters, whatever the nature of pixels :
- our artistic / editorial freedom when we create them,
- our place in their business model.
For the creators

20. The stakes are the same, whatever our country. Creators, for instance, whatever
the way they express themselves and the country where they work are facing
the exact same issues.
A global approach

21. 1.Actual situation and issues
3.The book: a manifesto
4.An ecosystem
5. Participate
2.Approach

22. - Giving anyone whatever his / her role in the ocean of pixels, the keys to
understand its mutation,
- Enabling anyone to have an impact on our ocean’s destiny,
- Empowering creators. Creators have all reasons to come out of the mutation as
winners. The books aims at explaining why and help them, supported by their
viewers to lead a peaceful revolution, pixel after pixel. It can be seen as an
interactive toolbox illustrated with many case studies,
- Helping all player whose goals are commendable to take advantage of the
mutation.
The book aims at

23. On futureofpixels.net, one can explore the 200+ documents* quoted in the
book.
Thus, one can discover people, creations or approaches that can inspire us to
shape our ocean of pixels.
A connected book
* articles, studies, reports, manifestos, conferences, interviews, fiction or documentary films or series,
presentations, etc.

24. While being written, the book has left many digital footprints :
- onTwitter @timothyduquesne @wescreators,
- on We Support Creators‘ blog,
- on its SoundCloud channel, hundreds of hours of sounds (interviews,
conferences, radio shows) sorted in playlists (journalism, fiction, advertising, social
media, etc.),
- in Wharton University’s Future of Advertising program : United to Build
Meaningful Media Ecosystems.
Its digital footprints already accessible

25. The French version released during Marseille Web Fest 2015.
The French version released (10.10.15.)

26. 1.Actual situation and issues
3.The book: a manifesto
4.An ecosystem
5. Participate
2.Approach

27. The project aims at bringing true services to its community : selection of quality
pixels, selection of tools, sharing of information, advice, connecting its members
according to their centers of interest / projects, etc.
The community organization is based on trust, well-meaning, collective
intelligence.
The community :We Support Creators

28. We Support Creators is a solution-driven borderless ecosystem. Its missions are:
- echoing the most inspiring works of creators,
- supporting and advising creators in developing their projects,
- supporting the most sustainable approaches,
- contributing in the building of a meaningful bond between creators and other players, among which
brands.
We Support Creators is already a partner of various players and is open to
partnerships.
Thus,The future [of pixels] is in our hands aims at contributing in shaping our ocean
of pixels by bringing a collective force in the service of creators, creations,
approaches and all players that are building in a commendable direction.
We Support Creators : an active ecosystem

29. ChezNous is the publisher of the book and the community.
It is natively organized as an ecosystem with a mission (developing quality of life
in all its aspects) and a detailed “code social” (social code) presented here :
(in French) cheznous.coop/codesocial-de-cheznous
The publisher : ChezNous

30. 1.Actual situation and issues
3.The book: a manifesto
4.An ecosystem
5. Participate
2.Approach

31. Many ways to participate
There are many ways to participate to the project.
futureofpixels.net
VISIT
and consider subscribing to the newsletter to receive the latest news.

32. Order a copy,...or just show your interest
The French version of the book being printed and released, we are now
launching the translation process for the version in English.
Please visit futureofpixels.net to order a printed copy, a digital copy or to
subscribe to the newsletter and follow the project.

33. Join, discuss on social networks (1)
Facebook
The future of pixels is in our hands facebook.com/futureofpixels
Je soutiens la création facebook.com/groups/jesoutienslacreation
Timothy Duquesne facebook.com/timothyduquesne
ChezNous (publisher) facebook.com/page.cheznous
SoundCloud (sound enrichments and conversations)
soundcloud.com/timothy-duquesne

34. Twitter
Timothy Duquesne @timothyduquesne
We Support Creators @wescreators
Je soutiens la création @JSLC_France
ForTwitter conversations
#futureofpixels
#wescreators : to support creators, creations, tools and initiatives in the interest
of creators, etc.
Join, discuss on social networks (2)

35. We are currently running a crowdspeaking campaign to echo the official launch.
All you need to do is program a post or a tweet with Thunderclap. It will be
posted automatically on the 10th of October, 2015 at 5PM (Paris time).
You are welcome to join your voice.
https://www.thunderclap.it/en/projects/31068-l-avenir-des-nos-pixels
JOIN your voice to the launch

36. Thank you for your attention
Our attention is a precious commodity in our ocean of pixels.
Thank you for the one you paid to this presentation.
Do not hesitate to share it.Thank you very much if you do so.