1. JA YE Enterprise Challenge 2010 1
1 - 4 July 2010
1 - 2 July 2010
Sofia, Bulgaria
hosted by:
CATALOGUE

2. 2 JA YE Enterprise Challenge 2010
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Young entrepreneurs from across Europe are competing
for the title
JA-YE EUROPE ENTERPRISE Challenge
2010
PROGRAMME
15:00–15:30 Official opening at HP Campus,
THURSDAY - July 1st
Kambanite Business Center
15.30–17.30 JA-YE Entrepreneurs’ Expo
(JA Success Event Marquee@ HP Campus)
18:00–20:00 Workshop on presentation skills
20:30–22:30 Get together Event and Dinner
(JA Success Event Marquee)
FRIDAY – July 2nd
11:00 – 13:00 Stage Presentations
(JA Success Event Marquee)
14:30 – 16:30 Panel Interviews
(HP Premises)
20:00 – 20:30 Reception
(Central Royal Military Club)
20:30 – 23:30 AWARDS CEREMONY AND DINNER
(Central Royal Military Club)

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51 young entrepreneurs from across Europe are competing for
the title of winner of JA-YE EUROPE ENTERPRISE CHALLENGE
2010, hosted by Junior Achievement Bulgaria
The JA-YE EUROPE ENTERPRISE Challenge 2010 brings together
the best student companies at the post-secondary level (aged 18-
30) from all across Europe.
At this event, the national winners of all participating countries will
proudly present the results of their young companies. During the
stay in Bulgaria they will meet and compete with students from 10
European countries.
The enterprising students have all been running a JA-YE company
through the ‘Graduate Programme’ as part of their higher education
courses. Their mission was to develop viable and sustainable
business ideas with real investment potential. They have each
received the support of their professors as well as guidance from
volunteers from the business world. Each group has developed a
company that offers real marketable products and/or services and
they have all successfully dealt with the challenges of setting up and
running a business. The financing of the enterprise and attracting
investors are the key points.
13 teams, representing a wide range of industry areas, will arrive
in Sofia (Bulgaria) and for two exciting days their challenge will be
to sell their idea to a panel of potential “investors”, each of whom
has a fictional 50000€ to spend. Their investment proposals target
potential investors by outlining their strategy, projecting return
on investment and a risk analysis. The teams will each make a
public presentation showcasing their business idea and they will
each then pitch their enterprises to experts from industry who will
probe deeper into the proposals and challenge the students with
questions. There will also be an exhibition of the companies where
the public and judges can visit each stand.
THE WINNER OF THE JA-YE EUROPE ENTERPRISE CHALLENGE 2010 WILL BE
ANNOUNCED AT THE AWARD CEREMONY AND DINNER ON JULY 2ND.

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5. JA YE Enterprise Challenge 2010 5
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BELGIUM FLEMISH - FACITO
FaCito is a dynamic Belgian Junior Achievement
company, founded by five construction students at
XIOS University College Limburg. They have devel-
oped and commercialised the FFast, an innovative
type of clamp to clamp doors, panels, plasterboards, floor tiles and the
like automatically. The FFast is a useful device for
e.g. building contractors, construction site workers,
painters, carpenters, woodworkers, and do-it-your-
self enthusiasts. The construction students have
sold their first lot of finished products and, doing so,
have pleased their shareholders with a 59% in-
crease in share value, within six months' time.
BELGIUM FRENCH - SENSAQUA
Today water is becoming rarer and rarer. Its
consummation increases to satisfy our needs and
reserves diminish every year. Very soon, water
will no longer be "free".
In our society, our way of life leads to major stress. And therefore,
the demand in services of relaxation is very strong.
To perfect your quality of life and offer you every day relaxation,
stimulation and inspiration, while doing something for environ-
ment, we have developed a new product: the ECOSMOSE bathtub.
ECOSMOSE can spare you a large amount of water: its consum-
mation is reduced by 30 %. Ecological, with
an ergonomic shape, ECOSMOSE is equally
accessible to your baby, thanks to a specific
and removable separation. Plus, ECOSMOSE is
available in different colours, equipped with an
interchangeable and personalized chair and,
in a concern of standardization, SENSAQUA has also developed an
ECOSMOSE washbasin.

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Our product is accessible to a very large public. We principally
target young and active couples aged between 25 and 40 years
old, in research for unwinding and caring for sustainable devel-
opment. This is why, with the desire to break new ground in the
field of the baththub market, SENSAQUA created ECOSMOSE : an
eco-innovated bath.
BULGARIA – KIWI DESIGN GROUP
The team of KiWi Design Group is established by
students of the Technical University-Sofia, Indus-
trial Management.
Our mission is every woman to have the oppor-
tunity to express herself and her individuality and at the same time
to feel the comfort from wearing her shoes. The product, which we
are developing, is a prototype of high heel shoe named ReWalk.
The innovation of our product is a special mechanism which pro-
vides the possibility to change easily the heel of the shoe. This par-
ticular mechanism allows women to decide what sort of heel is the
most appropriate to wear for the certain occasion.
BULGARIA – RS CONSULT BG
ThreeChess is the first online chess for three
players worldwide. It is developed by “RS Con-
sult BG”. ThreeChess is an online game based on
the original chess rules, but adapted for three players, using unique
hexagon shaped board. It is free online game and it is
accessible on www.threechess.com . "RS Consult BG"
is developing the game in a way where it will be bal-
anced to entertain every player and provide exciting
gaming experience.

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DENMARK - EASY CHILD
Easy Child is a new and innovative company that
focuses on wellbeing of children, and the prod-
uct targeted towards them, such as clothing for
children. The Company consists of three people,
with different views, which makes it and effective work process,
Line Ketelsen, Dan Høgh Vium and Sanjiv Wimalanathan. Right now
the focus is targeted towards outwear clothing for children, and way
to make it more efficient and easier for children.
ESTONIA - YRGEL ENTERTAINMENT (YE)
Yrgel Entertainment (YE) is a student startup
company that develops and publishes games for
iPhone and Android powered smartphones. Cur-
rently we are developing worlds first "augmented reality massively
multiplayer online role-playing game" called AvaTaara.
FINLAND - HOOKED DESIGN
Hooked Design is a young design company
from Finland. We want to offer our customers a
unique interior design product with long last-
ing quality. Our first collection consists of ecological hand-made
lace carpets from recycled material. The name Hooked
Design comes from the traditional crocheting technique
which requires a crochet hook. hookeddesign.word-
press.com

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THE NETHERLANDS – GREENY GAMES
Greeny Games thinks it’s important that the
young generation quickly learns how to treat the
environment. It is a fact that children learn the
most by playing games and this is what Greeny
Games has used as key point for their product. Greeny Games has
developed an educational game with the environment and clean
energy as its topic. The game ‘Greeny’ is aimed at children between
the ages of 8 and 12. By collecting the different resources points can
earned and with these resources, energy can be produced. Sustain-
able and environmentally friendly energy will give the player a lot
of points and environmentally unfriendly energy will give the player
less or even minus points. This way the children will learn about the
difference between ‘good’ and ‘bad’ energy.
Greeny Games is a student company which has a clear focus on the
environment as can be seen in an array of their day-to-day op-
erations. The product is made of environmentally
friendly materials: recycled paper, recycled plastic
and recycled cardboard. Greeny Games also consid-
ered the size of the product and kept it as small as
possible so that packaging material would be saved
and that the product could be sent through the
already existing distribution infrastructure like the
normal postal service.
NORWAY – SESO
“SESO deliver solutions that increase profitability for
stores within the retail and merchandising industry.
By measuring both customer satisfaction and em-
ployee satisfaction in the store we identify problem areas. On the basis
of the measurements we implement improvement
actions in the store, which will increase the cus-
tomer experience. This will improve the customer
loyalty, resulting in higher profitability for the store.”

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NORWAY – TOP SAFE
Description of company: TopSafe SB will offer
employees in all industries who
work at heights a personal safety
vest designed to address fall. The safety vest should
be clearly visible, comfortable to wear, easy to use
and should be adaptable to different industries.
TopSafe’s vest work to ensure everyone working
at heights. TopSafe SB wants to be associated with
safety, quality and technological innovation.
PORTUGAL - TDT
The Company
TDT® - Tactile Digital Technologies is a private
company with limited liability which acts in the
area of software production and sale of touch associated hardware
in the regional area of Porto (North of Portugal). Its mission is to
innovate with R&D in the area of software and to develop touch
technology solutions, enhancing the interaction between client and
commercial spaces, as well as supporting marketing and service. Its
targeted market, in the short term, is the restaurant sector (chains,
franchises, fast food restaurants, traditional restaurants with table
service, outdoor cafés and snack bars).
The product
We have devised as first of a wide range of solutions an innovative
product: the D’ChoiceTable. It is a rotating LCD screen embedded in
the restaurant table, with specific software, on which orders can be
made by customers and are received by a terminal in the
kitchen through a wireless network. The D'ChoiceTable
adds a host of features such as giving the customer the
possibility to view all the meals and their average wait-
ing times, assess the Top 5 of the choicest dishes, as

10. 10 JA YE Enterprise Challenge 2010
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well as suggestions, to control costs (compare prices and exclude
the request if the price is higher than desired) and also submit the
order gradually, keeping the possibility of changing the order open.
Our main goal is to reduce the waiting and delivery time of orders,
thus providing end customer satisfaction, innovation, ease of use,
efficiency, an appealing design and autonomy, increasing the profits
of our client (restaurant owners) and offering them an integrated
restaurant management solution, without forgetting an innovative
image.
ROMANIA - ISQUARE
iSQUARE's e-commerce wizard application
(eshop.isquare.ro) is a web site where any user
can create their own, “stand-alone” profession-
al e-shop by using a friendly interface, without
worrying about software installation, server mainte-
nance, NS configuration or any other type of technical
issue related to setting-up and running a professional
e-store. All is done on-line and automatically by the user
through the administrator panel, without the need of
technical assistance and expertise from our company or
any other third party.
SPAIN - ITA - INTERNSHIP & TRAINING
ABROAD
Internship & Training Abroad was created with
the true purpose of providing new graduates
the opportunity to gain international experience with renowned
companies in their area of specialization.
The added value of customer service focuses on continuous and
personalized advice to the forefront of innovative coaching tech-
niques, intended for residents of Spain that are destined for an EU
country.
The added value of service industry is that the cost savings and

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time for your Human Resources department is outsourcing part of
the selection process.
Internship & Training Abroad arises to create a new market previ-
ously non-existent and be the undisputed leader in the sector. That
is why we intend to make an international experience available
for young undergraduates concerned to widen their job prospects
abroad.

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www.ja-ye.org
www.jabulgaria.org