A short presentation of the consultancy PARK

1. We are
advanced design management the leading European
design management
consultancy
that consults & coaches
on maximizing
the value of design
in companies.
PARK introduction

2. Our topic
design
PARK introduction

3. Our daily bread Our belief
We see that more and
more companies
consider design
design
business as a key pillar of their
business and want to
leverage and harness
all aspects of its
potential value.
introduction PARK PARK introduction

4. Our belief
This can only be
achieved when:
(1) design has a
substantial role in a
company
(2) and when it is
managed very well.
PARK advanced design management
PARK introduction

5. Our company
We are
the leading European
design management
consultancy
that consults & coaches
on maximizing
the value of design
in companies.
PARK introduction

6. how?
PARK introduction

7. Our focus
Through excellent
design management
design organization
design strategy
design processes & tools
PARK introduction

8. Our focus
strategic Through excellent
design management
design organization
design strategy
operational design processes & tools
PARK introduction

9. Our primary offer Our focus
We consult. Through excellent
design management
PARK DM audit
PARK DM consulting projects
design organization
PARK DM workshops
design strategy
design processes & tools
PARK introduction meeting at Barco - Tuesday 21 April PARK introduction

10. Our primary offer Our secondary offer
We consult. We coach & train.
PARK DM audit PARK DM coaching program
PARK DM consulting projects for design directors
PARK DM workshops PARK DM sparring program
for design managers
PARK in-company DM training
for design(ers) managers
PARK introduction

11. Our experience
We consult, train & coach
design directors of
European manufacturing
companies
that value design.
PARK introduction

12. Roca Innovation Lab Set-up
Reckitt Benckiser Integrated Design Management
Our experience Johnson Controls Design Partner Selection
LEGO Innovation Mapping
Grundfos Global Design Style Strategy
LEGO Product Development Foundation
Reckitt Benckiser Design Management System
Roca Development Project Briefing
projects
LEGO Design Function Organization
LEGO Concept Development Process
RB NTG Design Process & Toolbox
PANalytical Experience Brand Language
Reckitt Benckiser Design Awareness Training
Roca Design Leadership Program
Miele Design Process Definition
design organization Vaillant Brand Design Development Process
Johnson Controls Design Resources Selection
design strategy Hyundai B-segment Design Strategy
design processes & tools AM
Grundfos
Vision-based Concept Development
Product Experience Approach
Reckitt Benckiser Design Agency Selection
bugaboo Innovation Organization
BMW Design & Emotion Tool
bugaboo Concept Development Foundation
StorageTek Internal Design Promotion
PARK introduction
StorageTek Visual Brand Language
WDR Design Presentation Training

13. Our experience
design place in company
level of integration
organization competencies
leadership roles
PARK introduction

14. How to clarify role of design
Our experience
department?
How to manage external design
resources?
How to build the best structure of
(local/global) design organizations?
design How to build a front-end team next to a
regular design team?
How to set design objectives (KPI) to an
organization design organization?
How to align different design discipline
working on one customer experience?
How to integrate design with other
functions?
How to recruit the right internal
PARK introduction
designers and design managers?

15. Our experience
design visions & roadmaps
relation to business strategies
strategy communication & application
design languages
PARK introduction

16. How to build & communicate design
Our experience
visions?
How to define & communicate design
strategies?
How to translate design strategies into
design roadmaps?
design How to define clear design objectives?
How to derive design strategy from
business/branding/innovation
strategy strategies?
How to manage design influence on all
customer touch points?
How to build design languages and DN
profiles?
How to translate design principles to
PARK introduction
design guidelines?

17. Our experience
design relation to business processes
facilitation design process
processes & tools practice workshops
PARK introduction

18. How to build objective setting into a
Our experience
design process?
How to measure design projects results
How to asses (final) design work?
How to build stable design processes?
How to connect design processes to
design regular innovation/branding processes
How to introduce stage gates to design
processes?
processes & tools How to get the right design deliverable
at the right moments?
How to integrate and communicate
design processes in an organization?
How to improve design briefings?
How to build, use and maintain
PARK introduction
personas in the design process?

19. Our strengths
Long track-record with top
design departments
Dedicated but challenging &
We are persistent consultants & coaches
the leading European Leading-edge thinking but
design management
applied pragmatically
consultancy
Expert focus on profession of
that consults & coaches
design management
on maximizing
the value of design Solid business understanding in
in companies. design perspective
PARK introduction

20. advanced design management
Thanks for your attention!
Additional information on www.park.bz
PARK introduction