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Stop Boring Content With
Comedy Writing Secrets
Tim Washer
@timwasher
Laws of Comedy
• Hard Left Turn
• Pain
• Hard K sound. And X
• Numbers: Odd is funnier than even
• ”Goat”
• Call-back
• Vulnerability
https://youtu.be/MSqXKp-00hM
“With this in the backdrop, IBM is
re-positioning the mainframe as a
back-to-the-future alternative. The
tone of Hoey’s spoof training video
is in keeping with the kinder,
humbler image IBM now seeks to
project.”
Hyperbole
Parody
“They said in 4 minutes something I've been saying for 10 years with
hundreds of thousands of words.”
https://youtu.be/cjuGCJJUGsg?t=1m9s
Political attack ad parody with Ann Handley https://vimeo.com/60120766
Juxtaposition
Put an extraordinary character in an
ordinary situation
youtube/DudeDayFilms
Anachronism
https://vimeo.com/207290508/bb58470afd
Suggestion 1 Suggestion 2
Attributes
Juxtaposition
Suggestion 1 Suggestion 2
Attributes
JUXTAPOSITION
Circus Bacon
Creepy
Circus
Clowns
Shovel
Trapeze
Pigs
Bacon
Farm
Ham
Eggs
Rooster
The Shining
Confetti
Clowns Farm
Attributes
• Rainbow hair
• Giant shoes
• Makeup
• Packed into car
• Balloons
• Farmer
• Livestock
• Early risers
• Rooster
• Tractor
Captions
For Sale:
Leather sofa.
Seats 5 comfortably
My little girl’s
becoming a
woman
Plymouth Rock
Where the
pilgrims hid the
spare house key
Delaware River Gap
Paddling through the
state forest we
spotted 4 bald eagles
and one with a pretty
bad comb-over
WARNING: Beware
of bears making
announcements
Waited here for
10 minutes
before I realized
this wasn’t a
Cinnabon
Rijksmuseum Schiphol
Airport
Ask me anything at the Post-Presentation Huddle!
tim@timwasher.com
@timwasher

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Comedy Writing Secrets to Stop Boring Content

Editor's Notes

  1. https://youtu.be/MSqXKp-00hM http://blog.sfgate.com/techchron/2006/08/29/what-are-they-drinking-in-armonk/
  2. ask, “What genre would my campaign fit in to”
  3. https://youtu.be/cjuGCJJUGsg?t=1m9s
  4. make your product the hero of an ancient predicament
  5. person / place / thing