This presentation was compiled for channel education purposes. After much research and learning for other Marketing Specialist. These 6 tips stood out amongst the rest.
Thank you Melissa Nacerino, Marketing Sherpa, Marketing123, Dieter Hertling, and many more for your insightful research and recommendations.
2. ON TARGET
Website Optimization and Social Media are the largest
investments for B2B marketing for 2011
3. ON TARGET
6 Tips to Optimizing SEO
‘Cause if you’re not listed on the first page, you might as well not be listed at all.
Google is your friend
Keyword Strategy
Don’t Forget Design
Monitor the Progress
Traffic is Essential
Build Relationships
7. ON TARGET
#2 Keyword Strategy
•Research Industry & Competitors
•Customer vs. Company Keywords
•Long Tail Keywords
•Don’t Forget the Details
–Content
–Links
–Image captions
–Title
–Heading
–Anchor Link Text
9. ON TARGET
#3 Design
•Can your website stand up to Google Instant?
•Good place to start : AttentionWizard
10. ON TARGET
#4 Monitor the Progress
Your Progress Your Competitors Progress
• Effectiveness • Reverse Engineer
– Keywords – Yahoo Backlink or software
– Tactics like SEO Elite
• Traffic versus Conversion – Go after links that add value
• Can you handle it?
12. ON TARGET
#6 Build Relationships
Case in Point:
http://nyti.ms/dXS4pb
13. ON TARGET
6 Take-Aways for Optimizing SEO
‘Cause if you’re not listed on the first page, you might as well not be listed at all.
Google is your friend
Keyword Strategy
Don’t Forget Design
Monitor the Progress
Traffic is Essential
Build Relationships