Contenu connexe Similaire à Digital marketing resource guide Similaire à Digital marketing resource guide (20) Digital marketing resource guide1. Available as a Searchable Online Marketing Directory at:
digitalmarketingresources.com/resources/tools
Digital Marketing Resources Guide
Listing of Resources, Tools,
Agencies & Influencers for:
Research
Display Advertsing
Audience Targeting
Search Engine Optimization
Paid Search Advertisng
Social Media
Mobile Marketing
Email Marketing
Content Management
Web Analytics
Author: Marty Terbrack
Optimization
eCommerce & Lead Generation
CRM
2. Online Behavior, Internet Demographics and Site Rankings ......................................................... 6
Who is the audience I want to target? ............................................................................. 6
Where is my target audience spending time online? ......................................................... 6
What activities are they engaged in online? ..................................................................... 6
How can I interact with my target audience, provide them value and drive desired action? . 6
Who can tell me which web properties are the most popular by category? ......................... 6
What trends provide the most opportunities and risks? ..................................................... 6
How do I interact with these web properties and my target audience who uses them? ....... 6
Research Companies ................................................................................................................. 7
Where can I find online marketing research? ................................................................... 7
Segmentation and Primary Research Tools ................................................................................. 8
Who are my target consumer groups? ............................................................................. 8
What characteristics define my target audience? .............................................................. 8
What motivates them and what is their purchase behavior? .............................................. 8
How would I describe their lifestyle, likes and dislikes? ..................................................... 8
Digital Marketing Industry News & Associations .......................................................................... 9
What are good sources of information to stay help me stay abreast of online marketing? ... 9
Social Media Industry News ....................................................................................................... 9
eCommerce Industry News & Associations ................................................................................ 10
What sources of information are available for eCommerce? ............................................ 10
Search Industry News & Associations ....................................................................................... 10
What sources of information are available for Search? .................................................... 10
Web Analytics Industry News & Associations ............................................................................. 11
What sources of information are available for Web Analytics? ......................................... 11
Award Winning Websites and Showcases .................................................................................. 14
Where can I find really well designed websites? ............................................................. 14
Stock Photography and Studios ................................................................................................ 14
Where can I purchase stock photography for my website? .............................................. 14
Award Winning Rich Media Campaigns ..................................................................................... 14
Where can I find showcases of well designed rich media ads and widgets? ...................... 14
Flash / Film Production ............................................................................................................ 15
Where can I find showcases well defined video advertising? ........................................... 15
Ad Networks, Exchanges, DSP’S ............................................................................................... 16
How can ensure my Ads are reaching my intended audience? ......................................... 16
Personalization ........................................................................................................................ 34
Paid and Organic Search .......................................................................................................... 35
What traffic generation tools are offered by the top search engines? ............................... 35
What are the current market share for each search engine? ........................................... 35
Search Platform Tools.............................................................................................................. 36
What tools and resources are available to improve my search efforts? ............................. 36
How do I find out how my site ranks versus competitors? ............................................... 36
What are the most popular social marketing websites? ................................................... 39
Social Community Platforms ..................................................................................................... 43
If I want to build my own social network what platforms are available? ........................... 43
Social Media Listening Command Center Software ..................................................................... 43
Are their any enterprise level platforms for listening to responding to Social Media? ......... 43
Social Promotion Platform ........................................................................................................ 43
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3. What tools allow me to create promotions for social networks? ....................................... 43
Social Games .......................................................................................................................... 43
Can you recommend any social gaming companies? ....................................................... 43
Affiliate Networks .................................................................................................................... 45
Is it possible for me to only pay when someone actually buys something instead of paying
each time someone clicks an ad or link? ............................................................................... 45
Which Affiliate Network will help me to reach my target audience?.................................. 45
Which Affiliate provides the best value for my business? ................................................. 45
Comparison Shopping Engines ................................................................................................. 46
How can get my products correctly into multiple comparison shopping engines? .............. 46
Which comparison shopping engines would be best for my product? ............................... 46
How can I ensure my products are properly categorized? ............................................... 46
Traffic Generation / Channel Management ................................................................................ 50
How can a manufacture ensure consumers who visit his brand web properties are properly
channeled to his retailers? ................................................................................................... 50
How can a manufacture ensure his products are properly merchandised on comparison
shopping engines and then channeled to his retailer network? ............................................... 50
How can a manufacture ensure the current product information and creative assets are
provided to consumers wherever they are online? ................................................................. 50
How can a retailer properly integrate manufacture data into his web properties and online
marketing activates? ........................................................................................................... 50
How does a manufacture only pay for desired purchase activity? .................................... 50
How does a manufacture ingest his data into the web properties the consumers are visting?
50
Vertical Search / Virtual Tradeshows ........................................................................................ 51
Do any search engines focus entirely on B2B traffic? ...................................................... 51
Syndicated Content ................................................................................................................. 51
How can I get relevant authoritative content? ................................................................ 51
Contextual Advertising ............................................................................................................. 51
How can I reach people who are actively reading about topics relevant to my brand,
product or service? .............................................................................................................. 51
RSS Feeds .............................................................................................................................. 52
How can I get my feed processed? ................................................................................ 52
Freelance Networks ................................................................................................................. 52
Where is a good place to get freelance writers? ............................................................. 52
Public Relations and Press Release Websites ............................................................................. 53
Where is a good place to post press releases? ............................................................... 53
User Generated Content / Reviews ........................................................................................... 53
How do I increase conversion with ratings, reviews, and stories? .................................... 53
Contests and Incentives........................................................................................................... 54
What are some good contests and Incentives? ............................................................... 54
eCatelogs ............................................................................................................................... 54
How can I put my print catalog online?.......................................................................... 54
Localization ............................................................................................................................. 54
How can I get my content translated and published into other languages? ...................... 54
Enterprise Search .................................................................................................................... 54
How can I improve search of my corporations information? ............................................ 54
Video Spokesperson ................................................................................................................ 55
How can I improve how I present my products online? ................................................... 55
Product Merchandising ............................................................................................................ 55
How can I improve how I present my products online? ................................................... 55
Content Management Systems ................................................................................................. 55
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4. What is a CMS? ............................................................................................................ 55
eCommerce Platforms for Larger Size Businesses ...................................................................... 57
How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57
eCommerce Platforms / Carts for Small to Medium Size Businesses ............................................ 57
How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57
Who can help me with order management and fulliment for my eCommerce site?............ 59
On Demand ROI Calculators/ Dashboard Reporting Tools .......................................................... 59
What is a good Lead process? ....................................................................................... 59
Lead Data Append, Enrichment, Scoring and Trading ................................................................ 60
What is a good Lead process? ....................................................................................... 60
Online Engagement Solutions / Chat Providers .......................................................................... 61
What is the next generation of call Center? .................................................................... 61
How can we improve the connection with my customers online? ..................................... 61
Web Analytics and Multivariate Testing ..................................................................................... 62
How do improve conversion? ........................................................................................ 62
Website Analytics .................................................................................................................... 62
How do I determine the success of my marketing efforts? .............................................. 62
Website Survey Tools .............................................................................................................. 64
What are good web based survey tools? ........................................................................ 64
Usability Experts ..................................................................................................................... 64
How can I test usability?............................................................................................... 64
How can I see how my target audience interacts with my communication? ...................... 64
Email Campaign Tools ............................................................................................................. 65
What are best the best tools for managing and measuring email campaigns /
communications? ................................................................................................................ 65
CRM for Large Companies........................................................................................................ 65
What are considered to be the best Customer Relationship Management (CRM) Systems? 65
CRM for Small Companies ........................................................................................................ 66
What are considered to be good inexpensive Customer Relationship Management (CRM)
Systems? ............................................................................................................................ 66
Content Distribution Networks.................................................................................................. 66
How can I deliver my consumers the fastest online experience? ...................................... 66
Performance Monitoring........................................................................................................... 67
How do I measure the end user performance outside my company’s network? ................ 67
How do I ensure I know about issues as early as possible? ............................................. 67
Click Fraud.............................................................................................................................. 67
How do reduce click fraud? ........................................................................................... 67
Rich experience Interactive Technologies.................................................................................. 67
Widget Companies .................................................................................................................. 67
Where can I find social website widget development companies? .................................... 67
Animation Companies .............................................................................................................. 68
Where can I find social website widget development companies? .................................... 68
Agencies – Parent Companies .................................................................................................. 69
Full Service Agencies ............................................................................................................... 70
Local Marketing Companies...................................................................................................... 71
Smaller local agencies, interactive, marketing services companies .............................................. 73
Agencies that specialize in Search and SEO ............................................................................... 73
Which agencies specialize in Search? ............................................................................. 73
Where can I find search related whitepapers, case studies and feeds? ............................ 73
B2B Agencies .......................................................................................................................... 75
What do companies who specialize in B2B Lead Generation? .......................................... 75
eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses ......... 75
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5. Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75
Local eCommerce Agencies Providers for Larger Businesses ....................................................... 75
Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75
Small Web 2.0 Agencies .......................................................................................................... 75
Training .................................................................................................................................. 77
What sources of information are available for online marketing training? ......................... 77
Marketing Books ..................................................................................................................... 77
Industry Blogs......................................................................................................................... 80
Browsers ................................................................................................................................ 82
Collaboration and Project Management ..................................................................................... 82
Misc. Tools ............................................................................................................................. 82
Cloud Computing..................................................................................................................... 82
Automotive Research & Data ................................................................................................... 83
Automotive Dealer CRM Tools & Lead Providers ........................................................................ 83
Tech Companies to Watch ....................................................................................................... 86
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6. Online Behavior, Internet Demographics and Site Rankings
Who is the audience I want to target?
Where is my target audience spending time online?
What activities are they engaged in online?
How can I interact with my target audience, provide them value and drive desired action?
Who can tell me which web properties are the most popular by category?
What trends provide the most opportunities and risks?
How do I interact with these web properties and my target audience who uses them?
http://www.comscore.com
ComScore maintains massive proprietary databases that provide a
continuous, real-time measurement ways in which the Internet is used
and activities that are occurring online. Flagship Service Media Metrix 2.0
delivers highly accurate and comprehensive audience ratings and
estimates reports on people, not machines providing accurate
demographic view of Internet users, allowing clients to analyze their
online efforts and compare them to competitors.
http://www.hitwise.com/us
Leading online competitive intelligence service; Hitwise provides insights
on how 10 million US Internet users interact with more than 1 million
websites, across 165+ industries. Provides insights to online branding,
search marketing, content strategies and online partnerships
http://en-us.nielsen.com
Nielsen Online's innovative suite of Internet media and market research
products help publishers and brands understand, measure and respond to
online consumers. Proprietary tools, syndicated services and custom
analytics provide actionable insights to help you differentiate your
product, site or brand, target your audience, define your business
objectives and power your online strategy.
Nielsen Online’s BuzzMetrics services deliver trusted brand metrics,
meaningful consumer insights and real-time market intelligence to help
clients apply the power of consumer-generated media (CGM) to their
businesses.
http://www.quantcast.com
―Quantcast is the world’s only open Internet ratings solution. The free
service enables anyone to view Internet ratings as well as audience
demographics and lifestyle information for millions of websites and
services. Quantcast was founded in 2005 by a team of engineers and
mathematicians committed to making accurate and insightful Internet
audience information as widely available as possible. Unlike panel
measurement services which report a standardized traffic metric for all
sites by extrapolating from their sample, Quantcast directly measures
traffic for quantified publishers and provides rough estimates for the rest
of the web (non-quantified publishers).
http://www.quantcast.com/top-sites-1
http://www.quantcast.com/docs/display/info/Glossary
http://www.alexa.com
Provides Web site traffic rankings by category and country
http://marketshare.hitslink.com
Net Applications Market share tool provides share for browsers, search
engines, operating systems and ISPs by country, region and city, helps to
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7. spot early trends
Behavior Targeting http://www.btstandards.org/advisory.html
Organization
Research Companies
Where can I find online marketing research?
It can be difficult to obtain approval to purchase Research studies but often the free
content provides value and can be obtained by subscribing to eNewsletters, feeds, web
searches etc.
http://www.forrester.com
Forrester is an independent technology and market research company
that provides pragmatic and forward-thinking advice about technology's
impact on business and consumers. Great source for Free and paid
research for:
Business-To-Consumer eCommerce, Consumer Portals & Search,
Consumer Retail & CPG, Consumer Technology Adoption,
eBusiness/eCommerce, eBusiness/eCommerce Adoption,
eBusiness/eCommerce Strategy, Retail, Retail Marketing
http://www.marketingsherpa.com
MarketingSherpa is a research firm specializing in tracking what works in
all aspects of marketing (and what does not.) Our goal -- to give
marketers of the world the stats, inspiration, and instructions to improve
their results.
http://www.marketingsherpa.com/freestuff.html
http://www.emarketer.com
Market Research on E-Business and Online Marketing
Research and Analysis on Digital Marketing and Media
Objective Analysis of Internet Market Trends
Data from Over 3,000 Worldwide Sources
http://www.mobilemarketer.com/
http://www.idc.com
Research - IDC is the premier global provider of market intelligence,
advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community make
fact-based decisions on technology purchases and business strategy.
More than 1000 IDC analysts provide global, regional, and local expertise
on technology and industry opportunities and trends in over 110
countries worldwide.
http://www.idc.com/about/rss.jsp#web
http://www.outsellinc.com
Research - Market Research for content companies
Outsell is the only research and advisory firm focused on the publishing,
information, and education industries. Our international team provides
independent, fact-based analysis and actionable advice about
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8. competitors, markets, operational benchmarks, and best practices, so our
clients thrive and grow in today's fast-changing digital and global
environment.
http://people-press.org
The PEW Research Center is an Independent opinion research group that
studies attitudes toward the press, politics and public policy issues
http://www.gongos.com/default.aspx
Research company headquartered in Michigan
http://tns-us.com
Research - TNS Media Intelligence is a leading provider of strategic
advertising intelligence to advertising agencies, advertisers and media
properties
Segmentation and Primary Research Tools
Who are my target consumer groups?
What characteristics define my target audience?
What motivates them and what is their purchase behavior?
How would I describe their lifestyle, likes and dislikes?
http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne
Nielsen / Claritas PRIZM NE combines the demographic and consumer
behavior segmentation data you need to easily identify, understand and
target your customers and prospects. PRIZM NE defines every household
in terms of 66 demographically and behaviorally distinct types, or
"segments," to help you learn about their likes, dislikes, lifestyles and
purchase behavior.
http://www.insightexpress.com
Provides research survey’s
http://www.dynamiclogic.com
Provides traditional branding measurements with to internet advertising
http://www.freedemographics.com
Free demographics Provides reports based on census data
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9. Digital Marketing Industry News & Associations
What are good sources of information to stay help me stay abreast of online marketing?
http://www.iab.net
The Interactive Advertising Bureau (IAB) is comprised of more than 400
leading media and technology companies who are responsible for selling
86% of online advertising in the United States. Association is dedicated
to helping online, interactive broadcasting, email, wireless and Interactive
television media companies increase their revenues
Standards and Guidelines:
http://www.iab.net/iab_products_and_industry_services
Research and Insights:
http://www.iab.net/insights_research
Glossary:
http://www.iab.net/insights_research/530422/1494
http://adage.com/index.php
Leading print and online publication covering the interactive industry
http://www.adweek.com
Weekly trade magazine about the advertising industry. AdWeek's Q
Interactive section features daily coverage on the Interactive industry
Good source of news, ideas and information for advertising, media
http://www.the-dma.org
Direct Marketing Association
DMNews : The online newspaper of record for Direct Marketers
http://www.btobonline.com
http://www.mediabuyerplanner.com
http://www.revenews.com
Reviews online marketing, SEM, affiliate marketing, retail (e-commerce),
analytics, spyware, blogging and much more
http://feeds2.feedburner.com/ReveNewsOnlineRevenueBlogs
http://networkadvertising.org
http://networkadvertising.org/managing/learn_more.asp
http://www.networkadvertising.org
Social Media Industry News
http://mashable.com/social-media
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10. http://www.techcrunch.com
Weblog dedicated to obsessively profiling and reviewing new Internet
products and companies
http://twitter.com/tlists/advertising-marketing
http://mashable.com/twitterlists/
plus
http://twitter.com/latenitecoder/marketing
Twitter Lists
One of the best ways to stay up with digital marketing is to follow the
leaders and use tweekdeck to manage your social communication
eCommerce Industry News & Associations
What sources of information are available for eCommerce?
http://www.ecommercetimes.com/
http://www.shop.org
http://www.retailtechnologyreview.com/internet_retailing/
http://www.internetretailer.com
Search Industry News & Associations
What sources of information are available for Search?
http://searchenginewatch.com
http://feeds.searchenginewatch.com/sew
http://www.sempo.org/home
keyword research BLOG http://tonyadam.com/blog/an-understanding-of-seo-keyword-research
An understanding of SEO Keyword Research
http://www.seobook.com/
http://training.seobook.com/internet-marketing-tools
Hub Finder 3.0 - Hub Finder is an open source link analysis tool which
looks for co occurring backlinks.
http://www.linkhounds.com/hub-finder/hubfinder.php
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11. More Search Sites Search Engine Journal : Fair and balanced search engine news
Search Engine Land : Blog of search engine industry thought leaders
Danny Sullivan and Barry Schwartz
Search Engine Lowdown : Search industry coverage of new media,
sponsored by Ask.com
Search Engine Roundtable : The pulse of the search marketing
community
Live Search’s Weblog : Official blog of the MSN Search team
Yahoo Search Blog : A look inside the world of search from the people of
Yahoo!
Ask.com Blog : Official Ask Jeeves blog
John Battelle's SearchBlog : Thoughts on the intersection of search,
media, technology and more
http://www.mobilesearchmarketing.com/resources.php
https://didit.com/articles_archive.html
more Market Leap
SEO Chat Tools
Google Co-Op
Webconfs.com Tools
http://www.esearchvision.com, eSearchvisionBlogs
Web Analytics Books:
―Ultimate Guide to Pay Per Click Advertising‖ by Richard Stokes
―Winning Results with Google AdWords‖ by Andrew Goodman
―Advanced Google Analytics‖ by Brad Geddes
Web Analytics Industry News & Associations
What sources of information are available for Web Analytics?
http://www.webanalyticsassoication.com
Web Analytics Professionals Association – resources, networking,
certification and events
http://www.webanalyticsdemystified.com
Eric T. Peterson, Aurelie Pols, and John Lovett are frequent and popular
speakers on web analytics. They provide consulting and resources that
support the web analytics community
http://www.emetrics.org
eMetrics is a web analytics tradeshow
Guru / Analyst http://www.kaushik.net/avinash/
Resources: http://www.kaushik.net/avinash/media-mentions-
podcasts
http://www.semphonic.com
web analytics consultancy
The Omniture Implementation Toolkit
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12. http://www.marketmotive.com
Online marketing training
Web Analytics Books:
―Actionable Web Analytics‖ by Jason Burby & Shane Atchison
―Cult of Analytics‖ by Steve Jackson
―Web Analytics an Hour a Day by Avinah Kaushik
―Web Site Measurement Hacks‖, By Eric T. Peterson
http://www.lotame.com
http://www.lotame.com/blog/
http://www.underscoremarketing.com
More Business 2.0 : The playbook for a new generation of leaders
Industry Publications & BusinessWeek : Weekly business-focused print magazine, w/ online
News component
CNet News : Technology news and business reports
MediaPost : Print and online publication focused on the interactive
industry
Marketing Vox : The Voice of Online Marketing
MarketWatch : Leading provider of business news, financial information
and analytical tools
PaidContent.org : Independent information on the digital sectors where
media and entertainment companies operate
The Register : Biting the hand that feeds IT
Reuters Internet News : Global news site providing indispensable
information tailored for professionals in the financial services, media and
corporate markets
WebProNews : Source for investigative ebusiness reporting and search
engine related news
ZDNet : Network of blogs on the intersection of technology and business
Ars Technica : Detailed coverage of the best multi-OS, PC hardware, and
tech news
http://www.e-consultancy.com/
http://www.bnet.com/
http://www.knowledgestorm.com/
http://www.cmo.com
http://www.entrepreneur.com
http://acnielsen.com/site/index.shtml
http://www.sendtraffic.com/internet-marketing-solutions.php
http://www.weblogsinc.com/
http://www.techinsights.com/
http://www.marketingpower.com
http://clickz.com
http://www.thestandard.com
http://www.marketingtrends.com
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13. Google Blog : Insight into the news, technology, and culture of Google
ClickZ News Blog : Coverage of interactive marketing and advertising
issues from the editors of ClickZ
Google Blogoscoped : Google, the World, and the World Wide Web,
Weblogged
Online Marketing Blog : A marketing blog about the intersection of social
media, search marketing and online public relations
Read/Write Web : Popular tech weblog by Richard MacManus, focused on
Next Generation Web Technology
SeekingAlpha : Leading provider of stock market opinion and analysis
from blogs, money managers and investment newsletters
VentureBeat
Discussion Boards
Cre8aSite Forum : Building better websites together
Digital Point : Discussion board dealing with all aspects of Search Engine
Marketing
SitePoint Forums : Community site that deals with all aspects of building
and managing a website
Slashdot : News for nerds, stuff that matters
ThreadWatch : Community website focused on Internet marketing and
related technologies
Webmaster World : News & discussion for the independent web
professional
http://www.marketingpower.com/_layouts/Dictionary.aspx
http://econsultancy.com
http://www.marketing-insights.co.uk/
Misc. Marketing
AllthingsDigital http://allthingsd.com
Scoopler http://www.scoopler.com
This beta-version search engine mashes up four hot trends in search:
Real-time results from live posts on Twitter, Flickr, Digg and Delicious
Concierge-level search categories that automatically filter out irrelevant
results and sort results into links, videos and images
One-click sharing that lets you spread the word about your results to
your key social networks
Trending topics that show what's resonating with other searchers.
oneforty http://oneforty.com
oneforty categorizes its application reviews by use (sorting out the must-
have URL shorteners, for example), by platform (iPhone, BlackBerry,
Android, etc.), or by category, such as advertising, multimedia, music
and networking.
Which Test Won? http://whichtestwon.com
A/B Testing Site
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14. Award Winning Websites and Showcases
Where can I find really well designed websites?
http://www.webbyawards.com
Awards website with showcase by category
http://www.thefwa.com
Awards website with showcase by category
http://www.adobe.com/cfusion/showcase/index.cfm
Showcase by category – Adobe Flash focus
http://silverlight.net/showcase
Showcase by category – Microsoft Silverlight focus
Stock Photography and Studios
Where can I purchase stock photography for my website?
http://www.gettyimages.com
http://www.istockphoto.com
more … http://www.iacadvertising.com
http://www.jupiterimages.com/
http://www.graphics.com/
http://www.latcha.com
Photography & Retouching Studio
Produces Ford vehicle photography
Award Winning Rich Media Campaigns
Where can I find showcases of well designed rich media ads and widgets?
http://creativezone.eyeblaster.com
rich media ad showcase
http://feeds.eyeblaster.com/CreativeZone
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://unicast.com/#/showcase
Showcase of rich media ads
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15. http://www.eyewonder.com/showcase.php
Showcase of rich media ads
http://www.vendaria.com
Expertise in telling stories in web video
http://www.pointroll.com/showcase.html
Rich media ad showcase
Cheap banners http://www.pointbanner.com/
Flash / Film Production
Where can I find showcases well defined video advertising?
http://www.d-kitchen.com
Film production. Digital Kitchen is a creative agency that focuses on film
production, experiential design, motion graphics, brand identity, and
interactive work for marketing and entertainment.
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16. Ad Networks, Exchanges, DSP’S
How can ensure my Ads are reaching my intended audience?
http://www.platform-a.com
Platform-A**
Platform-A integrates AOL's leading media properties, TACODA's
behavioral technology and Advertising.com's mass reach into a unified
solution for advertisers and publishers. Our mission is to operate the
world's most effective, efficient marketplace for the buying and selling of
digital advertising.
http://www.adtechus.com/
http://www.thirdscreenmedia.com/ - mobile
http://www.doubleclick.com/
Purchased By Google – Ad network, Widgets
DoubleClick Inc, a premier provider of digital marketing technology and
services, today announced the support of widget advertising within the
core DART for Advertisers (DFA) ad serving platform through the creation
of the new Widget Ad rich media format.
http://www.doubleclick.com/products/richmedia/formats.aspx
http://www.dotomi.com
Dotomi is a leading provider of targeted internet advertising solutions,
multi-network with access to over 20,000 web sites with 1 point of
integration. Provides full service solutions provide media, creative
strategy, creative design, analytics and technical support
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://www.eyeblaster.com/Content.aspx?page=resource
http://www.atlasrichmedia.com/
is an online advertising product operated by Microsoft Corporation. Via
Atlas, Microsoft provides digital marketing technologies that are designed
by marketers, for marketers. This buy-side focus enables Atlas to develop
effective tools and services that meet the real-world needs of agencies
and advertisers.
Features and Formats:
http://atlasrichmedia.com/index.php?page=formats
Showcase: http://atlasrichmedia.com/index.php?page=showcase
Bluekai is the creator of the first and largest online data exchange that
is designed with consumer transparency and participation in mind. Unlike
ad networks, BlueKai does not sell ads or impressions. By aggregating
valuable shopping and research data across the Internet, BlueKai enables
marketers and ad networks to drive effective and scalable targeting and
prospecting campaigns. Publishers can participate as intent data
providers to earn revenue in a privacy friendly way. Our goal is to create
the next-generation approach to effective online marketing that is driven
by intent data and advocacy for consumer participation.
AudienceScience provides relevant advertisements to consumers
based on your interests. In order to provide advertisements that may be
of interest to you, AudienceScience uses general information about the
types of Web sites you visit and other non-personally identifiable
information about you.
http://www.audiencescience.com/press_room/videos.asp
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17. Ad Networks - Local Ad Focus
http://itn-digital.com
With a measured potential reach of more than 105 million unique
monthly viewers in the U.S., ITN Digital reaches 49.6 percent of all
Internet users nationwide, the highest reach in comScore's ad-focus local
category. In addition, ITN Digital achieved exceptionally strong
engagement scores, with audiences spending an average of 4.2 minutes
per visit, and viewing 4.34 billion pages in July 2010. ITN Digital is
comprised of more than 3,300 local television, newspaper, radio and
community-based websites across all 210 DMA's, enabling advertisers to
connect more deeply with consumers at the local level, in premium,
professionally produced content
Ad Networks / Exchanges / Rich Media Providers
http://www.tribalfusion.com
Tribal Fusion® is the leading site representation company, serving 20
billion monthly impressions and reaching over 230 million users
worldwide per month. We partner with top quality web publishers to
provide advertisers with targeted ad placements. Offering site-specific,
channel-wide and run-of-network placements, we deliver results through
expert advice and intelligent technology.
http://www.bluestreak.com
Bluestreak's ion Ad Manager makes the most of your advertising budget.
It's the only ad platform that lets you watch and respond to ad
performance in real time. IonAd is a hosted online advertising suite to
help you execute advertising campaigns across all internet media
http://www.xplusone.com
media+1 screens and segments web traffic into audiences, allowing an
advertiser to purchase only those audiences most likely to convert into
customers. media+1 is certified to operate on inventory totaling more
than 50B+ impressions per month, representing more than 90% of the
US population
http://www.checkm8.com
AdVantage was designed with a "fresh start" approach to the challenges
of managing and delivering online advertising based on input from
customers, as opposed to the "legacy and patch" approach of other
technology providers.
http://www.eyereturnmarketing.com
eyeReturn Marketing is the leading Ad-server and Internet solution
provider for the online marketing and advertising industry in Canada.
eyeReturn Marketing delivers top tier rich media advertising campaigns,
reporting and auditing tools, bilingual websites/microsites, databases,
email deployment and promotions for blue chip clients
http://www.interpolls.com/interactivemedia.html
Interpolls provides full-service rich media advertising, widgets,
sweepstakes and promotions, and emerging media solutions through its
patent-pending (two-way) interactive platform.
http://www.pointroll.com
With PointRoll technology, consumers can interact with an ad just as rich
and full-featured as a complete web site, without leaving the site and
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18. content they were already browsing. The result: improved ad
effectiveness including increased branding and conversion opportunity,
without the negative experience associated with other intrusive
technologies
http://www.pointroll.com/showcase.html
http://www.adgregate.com
Adgregate Markets is changing the dynamic of traditional banner
advertising by aggregating micro-markets through fully transactional
banners. Our proprietary ShopAdsTM widgets provide advertisers and
publishers with fully contained micro-stores where consumers can
discover, browse, and purchase products within the confines of their
trusted sites
http://www.mediaplex.com
http://www.mojorichmedia.com
MOJO Adserver is the most advanced third-party ad serving technology
available for managing online advertising, measuring campaign
effectiveness and maximizing return on investment. MOJO Adserver was
developed for maximum usability, enabling users to manage all
interactive marketing programs in one streamlined interface.
Advertising.com, Inc. is a leading provider of interactive marketing
services to advertisers, agencies and publishers. We conduct strategic
direct-response and brand marketing campaigns that guarantee bottom-
line results for our clients. From web ads to search listings, we offer
diverse tactical tools, innovative thinking and the most expansive reach in
the industry. Advertising.com is a wholly owned subsidiary of America
Online, Inc.
http://casalemedia.com/Network/
Ad Network
http://www.adecn.com/
Ad Network
Acerno Acerno is the predictive targeting network that drives consideration for
brands, incremental transactions for retailers, and relevance in
advertising for consumers. No personal information of any kind is ever
collected: We use analytics and completely anonymous shopping data to
accurately describe audiences and predict what they are interested in
buying.
AlmondNet AlmondNet is a New York-based media and advertising technology
company that revolutionizes search and makes the Internet advertising
market efficient by distributing relevant paid search ads to people
wherever they go, based on recent searches they made.
BlueLithium www.bluelithium.com is a Yahoo company. Yahoo! Inc. is a leading
global Internet brand and one of the most trafficked Internet destinations
worldwide. Yahoo! is focused on powering its communities of users,
advertisers, publishers, and developers by creating indispensable
experiences built on trust.
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19. Collective Media www.collective.com is a leading online advertising media and technology
company specializing in audience targeting, optimization and reporting
solutions to serve online publishers, agencies and advertisers. Collective's
product suite includes the Collective Network(TM), the largest premium
display advertising network, the Directive Network(TM), the only
transparent performance advertising network, AMP(TM), its proprietary
ad network management platform and Personifi(TM), the leading
semantic content classification and audience targeting solution.
Dedicated Networks www.dedicatednetworks.com is an online advertising platform allowing
advertisers to effectively reach their target audience, while maintaining
brand response and direct response goals. Dedicated Networks
incorporates custom channel targeting within its list of 2,000+ publishers,
reaching more than 90MM unique users.
eXelate www.exelate.com is the first and largest marketplace for privacy friendly
targeting data. eXelate connects leading online publishers with
advertisers, ad agenicies and ad networks who seek to create a more
interest-tailored online advertising experience. Via the eXelate eXchange,
publishers contribute non-personally identifiable consumer interest
information which is leveraged by leading national advertisers in order to
increase the efficiency and effectiveness of their campaigns. The eXelate
targeting eXchange stresses transactional transparancy, performance
accountability and consumer respect.
FetchBack www.fetchback.com is the Retargeting Company that converts more lost
prospects than any other Retargeting solution in the marketplace today.
We are dedicated to protecting consumer privacy online.
The Fox Audience www.foxaudiencenetwork.com enables marketers of all sizes to find and
Network connect with customized audiences across the Internet. With its massive
reach and the industry’s leading customization and reporting
platform, FAN is able to maximize return on investment for marketers
and revenues for publishers while creating an altogether more relevant
experience for users across the web.
Google www.google.com operates the DoubleClick online ad serving product,
providing advertisers, web publishers and direct marketers with the tools
needed to plan, execute and analyze marketing programs with greater
ease and efficiency. Our comprehensive set of integrated solutions have
become leading tools for campaign management, online advertising,
email delivery, offline database marketing, data management and
marketing analytics. As consumers embrace new forms of media and
business scales to meet the demands of multi-channel marketing, Google
will remain at the forefront, helping marketers effectively target, reach
and measure the results of their marketing programs.
Interclick www.interclick.com is the leading transparent ad network, committed to
providing full end-to-end transparency to advertisers, publisher and
consumers. In 2007, comScore named interCLICK the fast growing ad
network and currently reaches over 65% of the U.S. internet audience
and growing. interCLICK provides advertisers solutions for the entire
marketing lifecycle, employing the latest advanced targeting
methodologies to meet and exceed campaign goals. With a network of
comScore top 1000 sites, top brand advertisers and consumer choice,
interCLICK strives to be a trusted partner for all of its clients. For more
information, please visit www.interCLICK.com.
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20. Lotame www.lotame.com provides a platform for easily building and addressing
customizable consumer audiences based on social activity in addition to
implied or stated interests. Lotame has specifically designed its patented
Crowd Control platform to take full advantage of the unique attributes of
social data, using participation and user generated content as a
foundation for improved campaign performance. Please visit
http://www.lotame.com for more information
Media6º www.media6degrees.com provides marketing analytics to help leading
marketers meet their online customer acquisition goals. Our proprietary
targeting technology delivers behaviorally targeted banner ads across the
web. For more information about our privacy practice, please visit our
privacy policy http://www.media6degrees.com/privacy.php.
NextAction www.nextaction.net is committed to improving consumer's online ad
experience, increasing transparency, creating meaningful user controls,
and enforcing robust data security.NextAction's mission is to enhance
your browsing experience by increasing the relevance of the products
and services that advertise to you on the Web. We do this through the
anonymous aggregation of a number of online and offline data sources
which help us to determine which marketing offers are most likely to be
relevant. For more detailed information, please read our online
advertising Privacy/Security Q&A
Safecount www.safecount.net provides a simple, straightforward digital platform
that enables advertisers, researchers and media companies to
understand the effectiveness of online advertising and marketing
programs. The platform also gives consumers far more information about
their role in these programs more plainly than ever before through a
unique "cookie viewer," the first of its kind. Safecount's guiding principle
is that consumers have a right to control and choose what information
they share while online. We believe in being clear and transparent
regarding our privacy practices, and we consider all Web visitors'
opinions to be very important. Safecount is committed to promoting
respect for consumer privacy and consumer control in collaboration with
online researchers, advertisers and publishers. For more information,
please visit: www.safecount.net.
SpecificMEDIA, Inc. www.specificmedia.com the advertising industry's fastest-growing
interactive media company, enables advertisers to target consumers
through advanced demographic, behavioral, contextual, geographic and
retargeting technologies. The company's Premium Network is wholly
comprised of over 450 name brand publisher that reach more than 118
million U.S. consumers monthly. Specific Media's Data Network provides
anonymous consumer tracking information from more than 2 million
websites and 20 million web pages. The combined size of its Premium
Network and Data Network enables the company to identify and target a
larger number of consumers than other networks. Specific Media works
with leading Fortune 500 brand advertisers, including seven of the top 10
companies. No other media company gives advertisers the ability to
reach their target audience online with scale and nearly 100% accuracy.
Traffic Marketplace www.trafficmarketplace.com As the premiere Business-to-Audience
online ad network, Traffic Marketplace delivers relevance in online
advertising by connecting advertisers with their target audience. Traffic
Marketplace delivers billions of advertising impressions each month to
over 120 million unique USusers, generating millions of leads and
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21. customers from its network of top tier branded websites.
www.turn.com is an innovative technology company that provides
advertisers and publishers with an advanced marketplace for buying and
selling online advertising. Turn's technology utilizes information about the
publisher, web page, advertiser and anonymous audience to improve the
relevance of the advertising shown to you.
Undertone Networks www.undertone.com is a premier online advertising network comprised
of today's top media properties..
http://rubiconproject.com
We don't work directly with advertisers or agencies - but we can make
your media spend more effective. the Rubicon Project allows for hyper-
targeting across the best inventory on the Web so your campaigns reach
the right audience, every time.
http://www.admeld.com
http://www.pubmatic.com
http://triggit.com
http://www.widgetbucks.com
WidgetBucks features pay-per-click shopping widgets that help our
customers make money fast. They instantly display the most popular
products based on buying trends of 100 million shoppers..
http://www.rightmedia.com/
Ad Network
More … 24/7 Real Media, AdDynamix, AdFusion, AdShuffle, Ad Tech Helios IQ
(Aktiv Digital), Atlas a.k.a. Aquantive, Blackfoot, Bluestreak, Bridgetrack,
Brightroll, Broadband Enterprises, Clearspring, Cossette, Dynamic Logic,
Exponential/Full Tango, Eyereturn, Facilitate Digital, Factor TG, Falk,
Flashtalking, IB, Klipmart, Linkstorm, Mediaplex, Metrixlab, Quigo,
Rovion, Shoshkele/United Virtualities, Specific Media, Tango Zebra,
TruEffect, Visible World, Zedo
Acerno (www.acerno.com) is the predictive targeting network that drives consideration for
brands, incremental transactions for retailers, and relevance in advertising for consumers. No
personal information of any kind is ever collected: We use analytics and completely anonymous
shopping data to accurately describe audiences and predict what they are interested in buying.
AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day
on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through
best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to give
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22. advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets
the price and the exchange is completely transparent, advertisers know exactly what they are
paying for, and it is less than they pay now.
Adchemy (www.adchemy.com) is a digital marketing technology company with roots in algorithm-
based performance marketing. Using our audience data management platform (DMP) and search
engine marketing solutions, our customers can deliver highly relevant advertising experiences to
online audiences across channels at an unprecedented scale. To learn about Adchemy's
commitment to privacy please visit our Technology Platform Privacy Policy.
Adconion Media Group (www.adconion.com) is the world's largest content distribution and
monetisation platform, reaching more than 350 million unique users every month around the
globe. Adconion is dedicated to providing advertisers and publishers with the best products,
technology and data analysis to create successful online campaigns. Combining the power of global
reach with local presence, Adconion helps advertisers reach customers with a variety of solutions
from video and display advertising to search retargeting. Adconion has 16 offices in 7 countries
and sits on the board of the Interactive Advertising Bureau (IAB), is a member of IASH Europe.
Adara Media (www.adaramedia.com) is an online media services company that provides brand
advertisers and marketers the ability to connect with customers of other brands through our
proprietary audience platform. The platform allows advertisers and marketers to leverage
proprietary demographic and transaction data from recognizable consumer brands and trusted
data providers, to create "the right message to the right people at the right time" at the right price.
Adara Media does not collect personally identifable information for use on our advertising platform.
Please see our privacy policy for more information about our services and privacy practices.
Adify provides technology, services, and expertise so advertisers, entrepreneurs, media
companies, and publishers can build and participate in thriving vertical ad networks. Adify Media is
a premium mid-tail ad network powered by Adify's ad-serving platform, which connects advertisers
to top-transacting audiences with 100% transparency. Adify and Adify Media take information
privacy very seriously. To learn more about our practices, please read our full privacy policy or visit
www.adify.com and www.adifymedia.com.
AdMeld (www.admeld.com) provides web publishers with technology and expertise to maximize
their revenues and make smarter decisions about how they sell their advertising. Through our
platform, our clients can connect to a variety of major buyers, analyze the composition and value
of their audience, and see which advertisers are bidding on it. AdMeld takes consumers' privacy
seriously and thinks it should be protected. For more information about our privacy practices, click
here.
Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing
services to advertisers, agencies and publishers. We conduct strategic direct-response and brand
marketing campaigns that guarantee bottom-line results for our clients. From web ads to search
listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the
industry. Advertising.com is a wholly owned subsidiary of America Online, Inc.
Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side
optimization technology allowing agencies and advertisers to reach their desired audiences and
maximize consumer interactions for any brand or direct response campaign. On every ad
impression, the Aggregate Knowledge Discovery™ Platform first validates the audience reached,
then selects the best creative, and dynamically personalizes its content for maximum impact. The
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23. result: zero waste, self-optimizing campaigns, and personalized content displayed over any display
inventory.
Akamai Technologies, Inc. (www.akamai.com) provides market-leading managed services for
powering rich media, dynamic transactions, and enterprise applications online. Some of these
services help publishers and advertisers from across Akamai's customer base to better understand
their consumer end users and to provide more personalized on-line experiences, including by
better targeting advertising. To learn more about Akamai's commitment to privacy, please click
here.
AlmondNet (www.almondnet.com) Founded in 1998, AlmondNet is a New York-based media and
advertising technology company that revolutionizes search and makes the Internet advertising
market efficient by distributing relevant paid search ads to people wherever they go, based on
recent searches they made.
Atlas (www.AtlasSolutions.com) is an online advertising product operated by Microsoft
Corporation. Via Atlas, Microsoft provides digital marketing technologies that are designed by
marketers, for marketers. This buy-side focus enables Atlas to develop effective tools and services
that meet the real-world needs of agencies and advertisers. Microsoft, along with its family of
companies, considers Internet user privacy to be of paramount importance. We are committed to
protecting users' online privacy and have implemented a progressive privacy policy.
AudienceScience, Inc. (www.AudienceScience.com) provides relevant advertisements to
consumers based on your interests. In order to provide advertisements that may be of interest to
you, AudienceScience uses general information about the types of Web sites you visit and other
non-personally identifiable information about you. AudienceScience, along with its affiliated
publishers and advertisers, holds the privacy of its users in the strictest confidence. At no time is
personally identifiable information associated with any behavioral data in the AudienceScience
Audience Search Network. All information gathered by AudienceScience remains the sole property
of our customers. Please see our privacy policy for additional information on our product and
privacy practices.
Batanga, Inc. (www.batanganetwork.com) is the leading U.S. Hispanic-focused online media
company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and
all demographics. Utilizing market exclusive targeting technologies, the network effectively
aggregates and delivers online audiences within culturally relevant online environments.
Batanga.com, one of its premier online destinations, has consistently been one of the top online
destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami,
New York and Mexico City. For more information visit www.batanganetwork.com.
Note: Batanga Network utilizes third-party ad serving technology provided by DoubleClick and
Collective. As such, all cookies placed by Batanga Network, including their opt-out cookies, will
appear as DoubleClick and/or Collective cookies.
Bizo (www.bizo.com) is a business audience targeting platform and advertising network that
represents a new approach to online B2B marketing with precise ad targeting that's based on a
prospect's anonymous bizographics or business demographics - industry, functional area, seniority,
size of company, and more. This unique understanding of a person's bizographics allows Bizo to
deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors.
For more information about your Bizo cookie and our approach to privacy please visit
http://www.bizo.com/business_audience.
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