2. • The company began as an online bookstore.
• The largest book-store and mail-order catalogs might offer
200,000 titles, an online bookstore could sell far more.
• Jeffre Bezos the company CEO wanted a name for his company
that began with "A" so that it would appear early in alphabetic
order. He began looking through the dictionary and settled on
"Amazon" because it was a place that was "exotic and different”
• Since 2000, Amazon's logotype is an arrow leading from A to Z,
representing customer satisfaction (as it forms a smile). A
goal was to have every product in the alphabet.
http://www.youtube.com/watch?v=BnpuI3isAEA&feature=related
3. Amazon’s good reputation for SERVICE, especially in
DELIVERY WAREHOUSE AUTOMATION and DISPATCH.
Boo.com
• Boo.com spent £125 million ($188 million) in just six
months. Boo.com's sales did not match expectations, due
partly to a higher-than-expected rate of product returns.
Poor management and a lack of communication between
departments resulted in rapid growth in costs.
• The boo.com website was widely criticized as poorly
designed for its target audience, going against
many usability conventions
BOO.com is a victim of one of
the first SHAKEOUTS in the
industry
4. Key issues to consider in E-COMMERCE:
PHYSICAL DELIVERY OF GOODS
THE FUTURE OF SERVICES Growth in e-commerce are
is seen in services like TRAVEL and FINANCIAL
PRODUCTS because the value of transaction is high and
do not have to be delivered.
THE FRUSTRATION OF USING E-COMMERCE SITES.
Reports show that 30% of internet purchases are not
completed – an E-TAILER’s nightmare.
How can they be avoided?
5. BUSINESS-TO-BUSINESS (B-2-B) E-COMMERCE
The biggest impact is on business-to-business applications,
where suppliers can competitively bid for orders.
Car industries for example have set up networks where they can
get suppliers to do this, reducing cost by eliminating paper
processing.
6. A. The sending and receiving of
messages on the internet
D E- business
B. The activity of sending goods that
E E- conomy have been ordered on the internet.
C. The activity of selling goods on the
C E- tailing internet.
D. Commercial activity on the internet,
B E- fulfillment not just buying and selling.
E. Is used to talk about the “new”
economy that depends on the internet.
7. • What are the things that you have bought / or
usually buy over the internet?
• What kind of products or services are best
SOLD on the internet?
• What kind of products or services could not be
sold on the internet?
8. Listen to Jeff Kimbell, marketing director of Europe for
DELL and complete the sentences below
direct relationship
1. Dell has _________________ with its customers.
distributors
2. They don’t use _____________ to sell their goods.
information
3. They offer ___________to customers to help them
purchasing design
customers make a ________________ online
4. Customers can buy a system ______________
9. Listen to part 2 and give FOUR REASONS why
DELL has been successful in doing business
online.
10. VOCABULARY OF INTERNET TERMS
Exercise B
E- COMMERCE WEBSITE EVALUATION
In pairs, look for an internet e-commerce website and
evaluate it according to the standards set on your
evaluation sheet.
Answer the questions and comment on each
standard.
11. CONDITIONALS
1st conditional
For statements / questions and arrangements that are FEASIBLE
We’’ll deliver in 24 hrs if you order online.
If we order now, will you give us a discount?
Form: will + verb
12. 2nd conditional
(UNREAL CONDITIONAL)
For proposals that are TENTATIVE and LESS FEASIBLE
I’d need some venture capital if I were to start my own business.
If I got a guarantee for loan, I would lend them the money.
If we relaunched our website, we’d get better results.
Form: past form (if clause)
would + base verb (result clause)
13. 3RD CONDITIONAL
Used to express a hypothetical result to a past given
situation.
If I had invested my savings in the company I would
have made a fortune.
Form: past perfect (if clause)
would have past participle (the result clause).
14. Conditional sentences with inversion are more formal
than those that follow the usual word order. It is often
used in business correspondence, or in email replies
to customers’ inquiries or complaints.
1) In real conditionals inversion is found with the modal verb should,
but it is only used in formal language.
EX:
1.) If you need more information, call our office in Green Street.
2.) If you should require any further information, please contact
us at our office in Green Street. (formal)
3.) Should you require any further information, please
contact us at our office in Green Street.
(more formal than the previous example)
.
15. 2) In unreal conditionals it is common to find
inversions in formal language.
1. ) If the negotiations were to fall through, it would bring
about unforeseen problems.
2. ) Were the negotiations to fall through, it would bring about
unforeseen problems. (inverted – formal)
1.) If I had known about Mr. Smith’s behavior sooner, I
would‘ve fired him immediately.
2.) Had I known about Mr Smith's behavior sooner , I
would‘ve have fired him immediately.
In negative clauses with inversion, we don't use
contracted forms:
If the people hadn’t been informed…..
Had the people not been informed, the situation would
have been much worse.
16. Had the stocks been
1. (stocks /be) ________________cheaper, I would have bought
them all.
Should you need
2 (you/need) _________________ any further assistance, do not
hesitate to contact us.
Were I to win
3. (I/win ) _______________ a prize , I wouldn't spend it on things I
don't need.
4. (you/decide) ________________ to come , please let us know
Should you decide
as soon as possible.
Were I to be offered
5. (I/ be offered) _______________________ a job , I would have to
think about it.
Should you have
6. (you/have) _________________________ any further
questions, please ask to see the manager.
17. Other conditional sentences
Change the following conditional sentences into
another form of conditional sentence 1st-3rd)
1. Loose that password and we’ll never be able to access
that file again.
2. Tell us what you need to get the job done and you’ll have
it.
3. Had the market conditions been better, the share offer
would have been a success.
4. Given time, our factory can meet all those orders.
19. READING
READ IN CLASS AND ANSWER THE FOLLOWING
QUESTIONS.
1. What issues should traditional retailers
consider before going online?
2. What facts show that’
a.) TESCO and
b.) RAKUTEN have been highly successful in
selling online?
3. According to Federicco Marchetti, what do
internet businesses need to do to be successful?
20. GIVING A GOOD PRESENTATION
Extract 1:
Listen to Roger Marris as he gives a presentation about
Smarterwork and complete the extract below:
This morning, _______________ talk you about
Smarterwork. I’m going to _____________ an overview of
Smarterwork, then ____________ you about our two types of
users and finally _______________ how it all works. Feel
free to ask any questions as you like as we go along.
21. Which of the following does Roger do at the start of his
presentation?
Introduce himself?
Greet the audience?
Tell a story?
Ask a question?
22. What were the languages that Roger used to
introduce the stages in the process?
23. USEFUL LANGUAGES
COMMENTING
I think that’s interesting because ….
I think what this means is ….. CHANGING SUBEJCTS
Ok, I’ll move on to..
Turning now to..
INVOLVING THE AUDIENCE
OK, what is Smartework? REFERRING TO VISUALS
How many of you have heard of …. Let’s look at the
chart..
Let me draw your
attention to the table…
EMPHASIZING
I’d just like to highlight that …
I’d like to stress the importance of ….
24. What do the expressions on exercise E
refer to ?
Commenting
Involving the audience
Emphasizing
Changing topics
reffering to visuals
