1.
why should you care about social?<br />

2.
TRADITIONAL MARKETING IS ONE WAY COMMUNICATION<br />

3.
SOCIAL MEDIA = CONVERSATION<br />

4.
Time spent in social is growing at 3x the overall internet rate, accounting for ~10% of all internet time. <br />

5.
theconversationprism.com<br />THERE ARE MANY PLACES TO SOCIALIZE<br />

6.
Facebook, YouTube, MySpace and Twitter make up 71% <br />of the Social Networksand Forums industry.<br />

7.
How influential is social?<br />

8.
SOCIAL IS AMPLIFIED WORD OF MOUTH<br />

9.
Millward Brown says “digital consumers” have 15% stronger relationships with brands.<br />socially connected consumer = deeper relationship<br />

10.
SOCIAL BRAND EXPERIENCES CREATE CUSTOMERS<br />97% report increased brand awareness<br />98% show increased consideration<br />97% will more likely purchase a product<br />96% may recommend the brand to their friends<br />

11.
SOCIAL = CONTENT IS KING<br />

12.
SOCIAL = THE NEW WATER COOLER<br />

13.
FREE CONTENT GENERATES SALES<br />

14.
people like talking about what they watch<br />

15.
fan fiction<br />

16.
SOCIAL = GLOBAL & LOCAL<br />

17.
social = democratization<br />

18.
SOCIAL INCREASES SPEED OF/TO MARKET<br />

19.
who am I?<br />Tiphereth GloriaSocial Media Manager, Amnesia Razorfish<br />website amnesia.com.au<br />Blog digitaltip.com.au<br />Twitter twitter.com/tiphereth<br />Tumblr tiphereth.tumblr.com<br />Slideshare slideshare.net/tiphereth<br />YouTube youtube.com/tipherethg<br />Flickr www.flickr.com/people/tiphereth<br />

20.
thank you<br />