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Tippingpoint Labs Merger Announcement

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Tippingpoint Labs Merger Announcement

  1. 1. Merger Announcement Tippingpoint Labs is a branded media company focused on driving revenue or reducing costs.
  2. 2. The Vision Tippingpoint Labs builds deep, authentic branded relationships. The Mission Tippingpoint Labs drives our clients’ profitability by creating deep brand experiences online and off, generating rich content and executing strategic thinking supported by smart analytics.
  3. 3. Tippingpoint  Labs  and  Beehive  Media Announce  Strategic  Merger To address the evolved market demand for brand and value to today’s consumer, award-winning agencies Tippingpoint Labs and Beehive Media announced that they have merged to build a premier branded media agency. The strong technology and experience practice from Beehive Media aligns well with the digital strategy and content creation teams at TPL to create the kind of agency that today’s evolved consumer and B2B audiences demand. The timing and market need couldn’t be more perfect to bring together Beehive Media’s B2B strategy and strong execution experience with Tippingpoint Labs’ deep consumer strategy and content creation expertise. I am thrilled we have made our partnership officially a merger. - Bill Shander, Partner and Chief Experience Officer Tippingpoint Labs
  4. 4. A history of success Market Demand Stronger Offering It started a couple of years ago when To address the increasing market We are all extremely excited about Tippingpoint Labs and Beehive joined demand for bringing digital brand this merger. There will be no forces on projects for TomTom, Breville value to today’s consumer, it was clear disruption in service to our clients and WS Development. Recognizing that a more permanent arrangement and in fact, we feel we can even be Beehive Media’s phenomenal was required. stronger and more thoughtful in technology talent, led by CEO and our approach to providing solutions Tippingpoint Labs and Beehive Media that increase revenue or decrease Founder Bill Shander, Tippingpoint merged to build a premier branded costs. Labs quickly formed a strategic media agency. The strong technology partnership - the Beehive team and experience practice from Beehive developed and deployed the technology solutions to support Tippingpoint Labs aligns extremely well with the digital strategy and content creation teams at design, insight and content. Tippingpoint Labs to create the kind Andrew Davis It soon became apparent that the two of agency that today’s evolved companies shared the same consumer behaviors require. Jim Cosco philosophical approach to business solutions, and coupled with the ever- Bill Shander strengthening talent pool at Beehive, the partnership proved successful.
  5. 5. Tippingpoint  Labs  and  Beehive  Media  Announce  Strategic  Merger To address the evolved market demand for brand and value to today’s consumer, award-winning agencies, Tippingpoint Labs and Beehive Branded Media Media, announced that they have merged to build a premier branded media agency. The strong technology and experience practice from Beehive Media aligns well with the digital strategy and content creation teams at TPL to create the kind of agency that today’s evolved consumerxtremely  excited  about  this  merger.  There  will  be  no  disruption  in   We  are  all  e The media landscape is changing and the evolutionou  and  in  fact,  we  feel  we  can  even  be  stronger  and  more   service  to  y is happening online and B2B audiences demand. where brands are empowered to create content that reflects their own thoughtful  in  our  approach  to  providing  solutions  that  increase  revenue  or   decrease  costs.   core values. We’d  like  an  opportunity  for  you  to  meet  Bill  in  the  next  couple  of  weeks.  I’ll  be   in  touch  to  set  that  up.  In  the  meantime,  if  you  have  any  questions,  please  feel   A history of successa huge appetite for content that is With Market Demand relevantreach  out.   Brands are not free  to   to them, waiting for traditional media companies to create it; they are creating it It all started a couple of years ago when and they are using the internet and social media to themselvesTo address the increasing market Tippingpoint Labs and Beehive joined it. distribute demand for bringing digital brand value forces on a couple of projects including to today’s consumer, it was clear that a ones for TomTom, Breville and WS Many times, their content starts online and matriculates offline. Brands more permanent arrangement was Development. Recognizing Beehive are creating blogs that turn into eBooks,and required. Tippingpoint Labs eBooks that turn into Media’s phenomenal technology talent, hardcovers, and cinematicmergedthat turna Beehive Media shorts to build into commercials. They are led by CEO and Founder Bill Shander, premier branded media agency. The Tippingpoint Labs quickly formed a the stories that matter to them, and they are using new telling technologies, newtechnology new experience strategic partnership - the Beehive team strong talent and and agency partners to do it. practice from Beehive aligns extremely developed and deployed the technology well with the digital strategy and content solutions to support Tippingpoint Labs creation teams at Tippingpoint Labs to design, insight and content. It soon create the kind of agency that today’s became In a world where content is consumed as rapidly as it’s created, companies need to develop a sound strategy apparent that the two evolved consumer behaviors require. companies shared the same creating valuable online experiences that can, and should, be leveraged enterprise-wide. to philosophical approach to business - Andrew Davis, Partner and Chief Strategy Officer solutions and coupled with the ever- Tippingpoint Labs strengthening talent pool at Beehive, the partnership proved successful.
  6. 6. Tippingpoint  Labs  and  Beehive  Media  Announce  Strategic  Merger To address the evolved market demand for brand and value to today’s consumer, award-winning agencies, Tippingpoint Labs and Beehive About Tippingpoint Labs Media, announced that they have merged to build a premier branded media agency. The strong technology and experience practice from Beehive Media aligns well with the digital strategy and content creation teams at TPL to create the kind of agency that today’s evolved consumerxtremely  excited  about  this  merger.  There  will  be  no  disruption  in   We  are  all  e As a premier branded media agency, Tippingpoint ou  and  ihelps its clients even  be  stronger  and  more   service  to  y Labs n  fact,  we  feel  we  can   and B2B audiences demand. thoughtful  in  our  approach  to  providing  solutions  that  increase  revenue  or   increase Online Brand Value and evaluate smart analytics, proven to decrease  costs.   deliver business results. With a demonstrated commitment to innovation, Tippingpoint Labs is dedicated to openet  that  up.  technology, if  you  htave  next  questions,  peeks.  If’ll  be   We’d  like  an  opportunity  for  you  to  meet  Bill  in   he   in  touch  to  s source In  the  meantime,   any   couple  of  w lease   eel   A history of success Market Demand constant iteration, and ongoing learnings. free  to  reach  out.   It all started a couple of years ago when with global companies, Tippingpoint Labs connects brands Working To address the increasing market Tippingpoint Labs and Beehiveand talent, influencers and consumers and develops long-term, deep, joined demand for bringing digital brand value forces on a couple of projects including and branded today’s consumer, it was clearBreville, Booz Allen to relationships. Clients include that a ones for TomTom, Breville and WS Hamilton, more permanent arrangement was Putman Investments, PricewaterhouseCoopers, TomTom, Development. Recognizing Beehive required. Tippingpoint Labs and and Rodale Publishing. Media’s phenomenal technology talent, Beehive Media merged to build a led by CEO and Founder Bill Shander, premier branded media agency. The Tippingpoint Labs quickly formed a www.tippingpointlabs.com for more information. Visit strong technology and experience strategic partnership - the Beehive team Twitter @TPLDrew Follow on practice from Beehive aligns extremely developed and deployed the technology well with the digital strategy and content solutions to support Tippingpoint Labs creation teams at Tippingpoint Labs to design, insight and content. It soon is a content solution for every business challenge. Valuable content builds trust. We believe there create the kind of agency that today’s became apparent that the two Relationships are built on trust. Relationships influence buying decisions. Buying decisions drive revenue. evolved consumer behaviors require. companies shared the same You can’t build relationships without frequently delivering high-quality, relevant content. philosophical approach to business - Jim Cosco, Partner and Chief Content Officer solutions and coupled with the ever- Tippingpoint Labs strengthening talent pool at Beehive, the partnership proved successful.

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