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1. When a business owner first sets up an email marketing
campaign, he or she may unknowingly breach established
standards of etiquette. You can handle email marketing in
a professional manner and keep customers happy.
Continue reading this article for great marketing tips on
email etiquette.

2. Make your email messages as personalized as possible and
you can make recipients feel special. A customer who feels
they're just getting a form letter, the same as everyone
else, is more likely to delete it without reading. Take your
personalization past simply adding a name into the first
line of the email. It's important to have knowledge of
why, when, and where a subscriber signed up for your list.
This information should be used in your messages.

3. You can use a multi-part message to approach several
topics in one email. The communications you send out
should include both plain text and HTML content to
properly show up in their email messages. The odds of a
plain-text-only reader staying subscribed to a mailing list
with HTML-only messages are low, so using these kinds of
messages is an effort that will likely pay off.

4. Try out new formats with your email. Your email should be
like a funnel, with the most important items at the top
and the least important items at the bottom. Vary email
formats regularly to determine which ones generate the
most sales. After you've found a format that
works, implement it in all your emails. When you do this
all of your customers know where they need to look for
when searching for information they are interested in
reading.

5. The layout of your emails plays an important role. While
graphics may be tempting, spam filters may block
important logos and images. Your most important
information should be displayed in text form. Keep the
graphics on your website, and include links to your site in
your emails.

6. The importance of branding your business extends all the
way down to your email marketing efforts. Whatever
distinctive design elements and styles your company
already uses, such as logos, fonts, and color
schemes, should be incorporated into the emails you send
out, too. This fosters brand recognition among your
subscriber base.

7. Expert email marketers can craft messages that
accomplish a marketing purpose without seeming like
marketing at all. If you make your emails interesting and
informative, a reader might actually look foward to seeing
them in their inbox. This will help you to increase business
and build your brand. It also might bring you customers
who are more than willing to purchase your products and
offerings. Remember the tips in this article so you can do
well with email marketing.

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