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Cally Poplak & Mike Richards: Case Study: BZRK

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power to the pixel
power to the pixel

Cally Poplak, MD Egmont Press, & Mike Richards, Head of Marketing & Publicity, Egmont Press, present their case study, BZRK, at Power to the Pixel's Cross-Media Forum, October 2011.

Formation
1  sur  13
‘Britain now 25th in the world literacy league’ ‘Estimated 5 million adults in UK are illiterate’ ‘20% of parents don’t encourage their children to read’ ‘One in six don’t read a single book in a month’ ‘Text messages are the most popular thing for children to read outside of class’ ‘1 in 10 boys start secondary school with a reading age of 7 or below’ ‘For many children reading is too much effort / not a pleasure / other distractions’
The book… The experience… Results so far…
http://www.tsggoesbzrk.com
Introduce the world Narrative evolves, leading to release of book 1 Month 7 Month 1 Build the world with the audience Leads audience towards books, comics and games
www.gobzrk.com Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com

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Cally Poplak & Mike Richards: Case Study: BZRK

  • 1.
  • 2. ‘Britain now 25th in the world literacy league’ ‘Estimated 5 million adults in UK are illiterate’ ‘20% of parents don’t encourage their children to read’ ‘One in six don’t read a single book in a month’ ‘Text messages are the most popular thing for children to read outside of class’ ‘1 in 10 boys start secondary school with a reading age of 7 or below’ ‘For many children reading is too much effort / not a pleasure / other distractions’
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. The book… The experience… Results so far…
  • 9.
  • 11.
  • 12. Introduce the world Narrative evolves, leading to release of book 1 Month 7 Month 1 Build the world with the audience Leads audience towards books, comics and games
  • 13. www.gobzrk.com Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com