The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books. But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?

1. ThePixelLab
28June-4July
Inverness, Scotland
#PixelLab

2. Innovation in Book !
Publishing !
Eric Huang!
Made in Me !
#PixelLab!
@powertothepixel!

17. BRAND OVER FORMAT

83. TARGET
AUDIENCE

84. BABY
TEEN
TWEEN
PRESCHOOL

85. FICTION
NONFICTION

87. MASS MARKET LITERARY

88. FORMAT

91. 32
6448
16
192
24 240

94. RETAIL SPACE

97. SIMPLE

98. Visuals
Clear book proposition
Follow-up
PITCH TO PUBLISHERS

99. 1. Three line pitch
2. Personal history
3. Synopsis
4. Bigger picture
5. Marketing angle
PITCH TO PUBLISHERS

101. 1. Three line pitch
2. Personal history
3. Synopsis
4. Bigger picture
5. Marketing angle
PITCH TO PUBLISHERS
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102. STORY

105. eric@madeinme.com
@dinoboy89
@hello_madeinme