1. Secondary Gore Becausemales enjoy
seeing bad things
happen to other
peoplebecause its not
happeningin reality
as well as them taking
interest in the SFX
techniques being
used. Teenage males
will be more inclined
to enjoy gore because
as dark as may seem,
they enjoy the thought
of hurtingpeople
Secondary Music Beinga hobby, the
musicwill appeal to
them more as they are
able to analyseit and
understand itsuse. If a
movieuses a good
sound track which
appealsto a certain
audience, they viewer
is more likely to also
purchasethe
soundtrack separately
to the movie
Primary Women/Stars This will appealto
women morebecause
the women arestrong
role modelsas well as
them being famous
which meansthere is
a social relevanceto
them. At this age
range, femaleswill
generally want to be
up to date with media
and celebrities which
meansthat they will
watch the movie to be
in the know
2. Secondary Neil Marshall A horror moviebuff
will recognise the
nameof the director
which will makethem
moreinclined to
watch the movie if
they have enjoyed his
previouswork, this in
turn will lead them to
find moreof his work.
Additional Adventure Their life will involve
adventureand action
in someform, seeing it
change into a horror
is a thrilling thing for
this group as it is
almost a chilling
parallel of their life
Additional Caving If the audience
themselves have been
caving they will be
moreinclined to
watch as it is based
around an experience
they have had. This is
the same for movies
with a specific theme
such as this, people
who can relate will
alwaysbe more
inclined to watch.
Additional Extreme Sports As with the previous,
peopletend to sway
towardsthings that
they have experience,
in the context od
horror they are scared
because what if it did
happen to them, what
if they got stuck in a
cave, what if monsters
are real? These kind of
3. thoughts engage an
audienceinto the
movie.
Primary Monsters The monstersare
there to scare the
audience, this group
are the onesthat
watch the movie
primarily to feel fear
so scary monstersis
something they want.
This also tears the
movieaway from
reality, they know that
monstersaren’t real
so they feel safe from
them.
Primary Drama There is an almost TV
soap aspect behind
the moviewhich will
appealto this group
as they willgenerally
watch that kind of
mediaon a daily basis
and this makes it
moreenjoyable to
them as it acts as an
anchor to real life.
Secondary Narrative Moviebuffslove a
great story line, as
apposeto
mainstreamerswho
enjoy the fear more
than anything, a good
narrativemakes the
moviere-watchable
because there is more
to understand than
initially meets the eye.
This meansthat they
are moreinclined to
purchasethe movie
4. when its released on
DVD, a movieneeds to
be re-watchable for
this to happen
