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5 JAAR MERKEN
EN SOCIAL MEDIA
     #SMM5
      @MARTINKLOOS
   WWW.SOCIALEMBASSY.NL
    WWW.MARTINKLOOS.NL
ADOPTIE VAN
SOCIAL DOOR MERKEN?
JA!
INVLOED OP DE RELATIE
TUSSEN MERK EN MENS?
WAS IT AS GOOD
FOR YOU,
AS IT WAS
FOR ME?
SMM 1-4
RECAP
MENSEN EN MERKEN IN
SOCIAL MEDIA - 2012
INZET SOCIAL MEDIA
360 GRADEN
UITVOERING STEEDS
PROFESSIONELER
HET SOCIAL MEDIA
LANDSCHAP IS STABIEL
OPKOMST GOOGLE+ EN
PINTEREST
DE NETWERKEN HEBBEN EEN
DUIDELIJKE FUNCTIE GEKREGEN
ACHTER DE
SCHERMEN
KLEINE CROSS-
FUNCTIONELE TEAMS
92% GEBRUIKT TOOLING
MARKETING IS IN DE LEAD
MARKETING OOK
GROOTSTE SPONSOR
SOCIAL MEDIA BLIJVEN
EEN GROEIMARKT
BEEN THERE
DONE THAT?
44% IS MET EEN VORM VAN
RECLAME ACTIEF
91% VAN DE MERKEN
IS NIET ALWAYS-ON!
SLECHTS 29% KOPPELT SOCIAL
AAN BEDRIJFSDOELLINGEN
2013?
OPRECHTE
AANDACHT..
TRADITIONELE
STRUCTUREN
DOORBREKEN
SOCIAL BUSINESS
MEDEWERKERS WORDEN
MERKWERKERS
ACCEPTATIE VAN HET
PAID MEDIA MODEL?
THANK YOU!



@martinkloos
www.socialembassy.nl
www.socialmediamonitor.nl
www.martinkloos.nl

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