This presentation was given by Spitfire Strategies at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, Communications Apocalypse: How Will You Respond When the Zombies Attack? The workshop was led by Beth Kanter, Spitfire Strategies.
5. Are
 you
 a
 large
 organization
 that
 doesnât
Â
have
 its
 internal
 systems
 buttoned
 down?
Are
 you
 affiliated
 with
 organizations
Â
that
 find
 themselves
 frequently
in
 the
 line
 of
 fire?
Are
 the
 Zombies
 After
 You?
Â
Does
 your
 organization
 or
 your
 issue
Â
have
 strong
 opposition?
Â
Is
 your
 issue
 polarizing
 or
 controversial?Is
 your
 issue
 âpopularâ
 or
 hot
 on
 the
 agenda?Does
 your
 organization
 get
Â
frequent
 media
 attention?
Are
 there
 high
 profile
 people
 on
 your
 board
Â
or
 affiliated
 with
 your
 organization?
Â
6.
7. Scan
 and
 track
Â§ď§ Websites
Â§ď§ Email
 lists
Â§ď§ Social
 media
Tactics
Assets
Case
 Studies
Who
 Are
 These
 Zombies
 Anyway?
15. KEY FACTS
about the latest attacks on Planned Parenthood
1. Anti-abortion groups have released highly edited
videos that make outrageous and completely false
claims that Planned Parenthood âsellsâ fetal tissue.
2. Planned Parenthood helps patients who wish to
donate tissue, just like other health care providers
do, legally and with compassion.
3. Planned Parenthood does not profit in any way from
these donations.
4. Donated tissue is used for scientific research that can
help lead to medical breakthroughs, such as treat-
ments and cures for serious diseases like Alzheimerâs.
5. The real goal of these attacks is to ban abortion and
limit access to health care at Planned Parenthood.
Planned Parenthood is the most trusted sexual and reproductive health care
provider in the country, offering high-quality care for nearly 100 years.
23. Letâs
 Recap
⢠Team
 -Ââ Whoâs
 ready
 to
 go?
⢠Risk
 â What
 could
 happen?
⢠Message
 â What
 are
 you
 going
 to
 say?
⢠Strategy
 â How
 are
 you
 going
 to
 deal?
Â
25. Affect
 Your
Â
Reputation
Impact
Â
Others
Media
Â
Frenzy
Backlash
Â
from
Â
Partners
Funder
Â
Support
Social
Â
Media
NONONONONO
YES Ready
 Yourself:
Â
You
 Are
 In
 A
 Crisis!
Congratulations,
Â
it
 is
 not
 a
 crisis!
26.
27.
28.
29. ⢠Gather
 facts
⢠Convene
 team
⢠Tailor
 plan
⢠Monitor
⢠Execute
 plan
How
 to
 Respond
 to
 a
 Zombie
 Attack
31. Release of
 attach
 videos July
 14th September
 10th
Timeline of
 immediate
Â
response
Within
 12
 hrs. 24
 hrs. later
Counterattack in
 immediate
Â
response
Bogus
 group Long-Ââterm
 smear
 campaign
Defense in
 immediate
Â
response
Patient
 stats
Fired
 employees
 &
 reviewed
Â
internal
 practices
Apology in
 immediate
Â
response
No
 apology No
 apology
32. When
 was
 the
 CEOâs
Â
response?
2
 days
 later 8
 days
 later
What
 was
 the
 CEOâs
Â
response?
⢠Video
⢠Apologized
 for
 tone
⢠Condemned conduct
⢠Doesnât
 represent
 ACORN
Calls
 for
 support?
⢠Multiple
 emails
 to
 supporters
⢠Petition
 to
 Congress
⢠Social
 media
⢠Allied
 org
 letter
Press
 release
 with support
Â
from
 8
 partner
 orgs
 20
 days
Â
later
Â
33. Press
 Outreach
⢠Immediate
 outreach
 to
 media
⢠Columns
 in
 papers
 such
 as
Â
Wash
 Po,
 LAT
CEO
 gave
 an
 interview
 to
 FOX
Â
News
 10
 days
 later
Policymaker
 Action
⢠Bill
 to
 defund
 PPFA
 failed
 in
Â
the
 Senate
⢠State
 investigations
 turned
 up
Â
nothing
Bill
 to
 defund
 ACORN
 passed
Legal
 Action Threatened
 to
 sue
 CMP Sued
 filmmakers
Final
 Result Ongoing,
 but
 all
 signs
 point
 to
 yes Closed
 and
 disbanded
34. Zombie
 Attack
 Checklist
Step
 1:
 Gather
Step
 2:
 Convene
Step
 3:
 Determine
Step
 4:
 Pull
 out
Step
 5:
 Decide
Step
 6:
 Monitor
Step
 7:
 Identify
Step
 8:
 Develop
Step
 9:
 Draft
Step
 10:
 Determine
39. Š2015
 Spitfire
 Strategies
 LLC
Spitfire
 Strategies
 owns
 all
 copyright
 for
 this
 presentation.
Â
You
 may
 reproduce
 copies
 of
 this
 presentation
 for
 non-Ââcommercial
 use
 to
 share
 with
 colleagues
 at
 your
 organization.
The
 presentation
 may
 not
 be
 copied
 or
 reproduced
 for
 other
 purposes
 without
 the
 express
 written
 permission
 of
 Spitfire
 Strategies
 LLC.
Like
 us:
 Spitfire
 Strategies Follow
 us:
 @SpitfireSays
www.spitfirestrategies.com
1800
 M
 Street,
 NW
 *
 Suite
 300
 North
 *
 Washington,
 D.C.
 20036
P:
 202-Ââ293-Ââ6200
 *
 E:
 info@spitfirestrategies.com
Thank
 You!