This document describes a service called Perfect Storm Media that specializes in outsourcing long-tail Google SEM campaigns. It claims to be able to deliver sales through long-tail keywords at lower prices and without any risk or effort for clients. Case studies show it increased one client's sales by 22% while reducing their average cost per acquisition. Testimonials from clients praise Perfect Storm Media's ability to drive incremental sales in a cost-effective manner and accurately attribute conversions. Charts also demonstrate relationships between factors like ad position, cost per click, conversion rates, and clickthrough rates for phrases of different lengths.

1. IMAGINE
A SERVICE THAT CAN
OUTSOURCE
THE LONG-TAIL
OF GOOGLE SEM
DELIVERING $ALE$
AT THE RIGHT PRICE
WITHOUT ANY
RISKOREFFORT

2. FOR NO RISK AND OUR SYSTEM DOES ALL THE
WORK.*
NO-ONE
ELSE CAN DO THIS
*
!

3. LONG-TAIL SEM
BETTER ECONOMICS ON THE LONG TAIL
No. of Keywords in Phrase
SearchVolume
Low
High
High
2
2 WORD PHRASES
“persian food”
3
3 WORD PHRASES
“persian food delivery”
3+
MORE DESCRIPTIVE PHRASES
WITH GEO LOCATION QUALIFIER
“persian food delivery WC2”
INCREASE
✓ Sales
✓ Quality Score
✓ Click-through Rate
✓ Conversion Rate
DECREASE
✓ Cost-per-Sale
✓ Cost-per-Click

4. Sherlock
Suits
Hannibal
Breaking Bad
The Walking Dead
True Blood
Revolution
Supernatural
Falling Skies
Doctor Who
Sherlock
Suits
Grey's Anatomy
Criminal Minds
The Sopranos
New Girl
Program
Season 05
Season 04
Season 03
Season 02
Season 01
Season
Episode 10
Episode 09
Episode 08
Episode 07
Episode 06
Episode 05
Episode 04
Episode 03
Episode 02
Episode 01
Episode
Mhysa
Castamere
Second Sons
Maiden Fair
The Climb
Kissed by Fire
Watch is Ended
Punishment Walk
Dark Wings
Valar Dohaeris
Title
Nexus
Galaxy S4
Android
iPhone
iPad
Desktop
Laptop
TV
Device
Stream
Buy
Rent
Download
Watch
SCALE: HOW DO WE GET TO
`x x x x x
ADS AND KEYWORDS PER CLIENT?

6. CASE STUDY
£1.50
COS-PER-SALE
SALES VOLUME
100,000
Pre-
£1.40
122,000
Post
BOTTOM LINE: INCREASED SALES BY 22% AND REDUCED
AVERAGE CPA TO £ 1.40.AND NO CANNIBALIZATION!
BEFORE: 100,000 SALES AT A
GOOGLE COST OF £1.50 PER
SALE
PSM DELIVERED 22,000
INCREMENTALSALES VIA THE
“LONG-TAIL” @ £0.95 EACH

7. EXISTING SEARCH ACTIVITIES*
ADD MORE SALES WITHOUT
WE DO NOT TOUCH
YOUR BRAND TERMS
EITHER
*
!

8. COMPLEMENTARY
TO ANY EXISTING SEM WORK
YOUR EXISTING
SEM WORK
LONG-TAIL
PAY-PER-SCALE
SEM

9. WE DO NOT
HANDCUFF YOU TO LONG
CONTRACTS
OUR CLIENTS
STAY FOR
YEARS
BUT
7 YEARS
8 YEARS
6 YEARS4 YEARS
8 YEARS

10. FINE-TUNING THE GOOGLE PARAMETERS
EACH VARIABLE SEPARATELY MANAGED TO MAXIMIZE EFFICIENCY

11. OUR AWARDS
2011
Best Innovation
2012
Outstanding
Product /Service
2012 SILVER
Most Innovative
Company of the Year
2013
Highly Commended

12. “Perfect Storm Media’s impressive and unique approach helped us become Europe’s
largest ticket exchange, driving over £200,000 of sales / month.”
Bob Meijer,
Online Marketing Manager
DON’T TAKE OUR WORD FOR IT
“Perfect Storm Media works hard driving incremental business via cost effective campaigns.
They have been a long term partner for Lovefilm.”
Jason Norris,
Online Marketing Director, Lovefilm
Perfect Storm’s system has been able to accurately track conversion to sales, including
telephone calls, and to calibrate the system effectively
Paul Aitken, Founder and CEO of
Borro.com

13. DON’T TAKE OUR WORD FOR IT

14. AVERAGE AD POSITION VS COST PER CLICK
$0.00
$0.02
$0.04
$0.06
$0.08
$0.10
$0.12
$0.14
$0.16
$0.18
$0.20
0.0
1.0
2.0
3.0
4.0
5.0
6.0
1 2 3 4 5 6 7 8 9 10
No. of Keywords in Phrase

15. 0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
1 2 3 4 5 6 7 8 9 10
No. of Keywords in Phrase
COST PER ACTION VS CONVERSION RATE

16. CLICKTHROUGH RATE VS CONVERSION RATE
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 4 5 6 7 8 9 10
No. of Keywords in Phrase