How to use leaderboards before, during and after your event to increase event attendance, improve event engagement and maintain a community after the event, all ready for the next one!

1. Leaderboards
For Event Planners

2. When to use a leaderboard at
your next event
Before During After
Encourage community
discussion on your event
hashtag in the weeks leading up
to the event
INCREASE ATTENDANCE
Highlight top, influential
tweeters at the event itself
INCREASE ENGAGEMENT
Create a who’s who board
to help your community
engage with each other,
and you, after the event.
MAINTAIN EVENT BRAND

3. Beforetheevent
• Encourage community
discussion on your event
hashtag in the weeks leading
up to the event
• Lets people see who else is
going so helps increase
attendance
• Weekly leaderboard
•
6-8 weeks before event
• Points for using hashtag and
getting followers to use it
• Price indication: (250 person
event)
£120 for two months

4. Duringtheevent
• Highlight top, influential
tweeters at the event
• Lets people see who else is
using Twitter and
encourages everyone to use
the same hashtag
• Hourly leaderboard
•
Live during event
• Points for using hashtag and
getting followers to use it
• Price indication
(250 person event)
£100 per day

5. Aftertheevent
• Create a who’s who board to
help your community
engage with each other, and
you, after the event.
• Maintains and grows your
core community after the
event, all ready for the next
one!
• Monthly leaderboard
•
Points for influence score e.g.
Klout
• Price indication
(250 person event)
£11.99 per month

6. Furtherdetailsanddemos
Toby Beresford
toby@leaderboarded.com
@tobyberesford
www.leaderboarded.com
www.leaderboarded.com/home/blog