Becoming A Social Business
A social business is one that embraces true customer communication and makes it a part of their DNA. Social media aware organizations share these six characteristics. Listen to Your Customers ------------------------------------ Monitor your brand. Collect and respond to feedback (positive or negative). Encourage user-generated ideas and content. Pay it Forward ------------------------------------ Take a helpful posture. Give away what you do best. Help spread the ideas of others. Give more than you take. Hand Employees the Keys ------------------------------------ Encourage them to be social media aware. Equip them with the tools and training. Allow employees to be themselves. They are your best advocates. Set No Expectations ------------------------------------ You engage to be helpful and supportive. You don’t expect a bottom line ROI. The ROI is in the relationships you build. Build Bridges ------------------------------------ Maintain current relationships and build new ones. If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business. Gary Vaynerchuck calls this the thank you economy. Support the Community ------------------------------------ Connect your audience to valuable content. Don’t steal the spotlight. No one likes a ball hog. Become the glue that connects people.
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Becoming A Social Business
- 4. What is a social business?
- 5. It’s happening without you! What is a social business? Everybody's Your missing the doing it. conversation!
- 6. It’s happening without you! Everybody's Your missing the doing it. conversation!
- 8. Is Facebook really working?
- 9. 3 Social Media Myths
- 10. Myth Social media is about social networks.
- 11. Truth Social media is about communication.
- 12. Myth Social media is replacing advertising.
- 13. Truth Social media is about communication.
- 14. Myth Social media is about marketing.
- 15. Truth Social media is about communication.
- 16. Social media enables people to communicate with people, businesses to communicate with customers, and customers to give feedback to brands.
- 17. Social Media isn’t.... a task that you perform a department to organize It’s an attitude that you choose.
- 20. A social business is one that embraces true customer communication and makes it a part of their DNA.
- 21. Businesses that do this will: Build trust Gain customers Still exist in 10 years
- 22. Six Characteristics of a Social Business
- 23. Listen to Your Customers Monitor your brand. Collect and respond to feedback (positive or negative). Encourage user-generated ideas and content.
- 25. Pay it Forward Take a helpful posture. Give away what you do best. Help spread the ideas of others. Give more than you take.
- 26. webernation.com
- 27. Hand Employees the Keys Encourage them to be social media aware. Equip them with the tools and training. Allow employees to be themselves. They are your best advocates.
- 30. Set no Expectations You engage to be helpful and supportive. You don’t expect a bottom line ROI. The ROI is in the relationships you build. You don’t have any ROI expectations on your telephone do you?
- 31. ibm.com/blogs
- 32. Build Bridges Maintain current relationships and build new ones. If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business. Gary Vaynerchuck calls this the thank you economy.
- 34. Support the Community Connect your audience to valuable content. Don’t steal the spotlight. No one likes a ball hog. Become the glue that connects people.
- 37. Start now! Its just a conversation
- 38. Twitter Facebook An account for yourself LinkedIn One for the company And one for everyone else Google+ YouTube Wordpress.com
- 39. Talk Back Comment @Reply Focus on conversation and sharing, not on marketing Ask Questions & Answer Them Share Give!
- 40. Networking Handshakes Small Talk You’ve done stuff before Customer Relationships Support
- 41. “A Social Business isn't just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.” Becoming a Social Business: The IBM Story, Whitepaper