1.
Digital Content Strategy
Todd O’Neill
210.823.0542 doingmedia.net fb/tw: doingmedia

2.
Consumer website:
USAA Education Foundation
• Information site for non-profit foundation
• Created navigation structure
• Supervised visual design
• Navigation structure remains; site look
and feel has changed

3.
University website:
UTSA Office of VP of Research
• Page templates for internal university
website
• Required adherence to school style guide
but needed a unique look
• Created navigation design
• Supervised visual design

4.
Consumer website (ages 6-18):
USAA First Start
• Created to educate kids about saving and
investing
• Adobe Flash based site (2000)
• Highly interactive with motion and sound
• Managed requirements, created navigation
design and supervised visual design

5.
Consumer website:
LendingLine
• Lead generation site for the mortgage market
• Created navigation flow, transaction flows
and page wireframes
• Supervised visual design

6.
Extranet:
ESC Region 20 Video catalog
• Online video portal and database
• Requires user registration
• Has back office component to add new videos,
categories and school districts
• Designed navigation structure and page layouts
• Managed database and application development

7.
Website Relaunch:
MyQuickDoc
• Moved site infrastructure to new platform
• Documented As-Is:
• content, specifications, transaction flows,
information architecture
• Created and Designed To-Be
• Developed page wireframes for visual
redesign

8.
iPod Application:
Bike Trip Logging
• Tracks Bicycle Trips using GPS
• Allows for Start and Stopping
• Saves Completed Trips to Database
• Riders Can Compare Trips with Friends
• Reports on # trips, routes, #riders, etc.

9.
Digital Content Strategy
Todd O’Neill
210.823.0542 doingmedia.net fb/tw: doingmedia