Frequently asked questions about the Russian market and running marketing campaigns there.

1. Online marketing in Russia
Mediatalo Toimelias Ltd
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Frequently asked questions
1. It is worth doing online marketing in Russia?
2. How do Russian Internet channels work?
3. Who is operating social media and online marketing in Russia?
4. Do my competitors conduct online marketing in Russia?
5. How can online and social media campaigns be carried out in the
Russian market?
6. Are there any risks of Russian marketing on the Internet and in
social media?
7. What are the most important channels?
8. How to conduct Internet marketing in Russia?
9. What kind of Internet payment methods do they have in Russia?
10. How can I start Internet marketing activities in Russia?
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3. + 1. It is worth doing online
marketing in Russia?
Yes, it is worth doing it!
• In Russia the standard of living and purchasing power of
consumers are growing fast;
• Internet has become an important channel for marketing and
sales. There are over 86 million Internet users in Russia (59%
penetration), who spent around $12 billion on online
purchasing in 2012.
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4. + 1. It is worth doing online
marketing in Russia?
• Nowadays, when the competition is still relatively weak,
online marketing in Russia is even more efficient. Keep in
mind that not so many companies have already rushed into
this market.
• Online marketing is effective and affordable at the same
time. Russians are interested in products and services
available, and the budgets of marketing campaigns are still
quite small.
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5. +2. How do Russian Internet
channels work?
• Russian Internet is in the Russian language;
• Algorithms of Russian search engines are based on Cyrillic
letters. This means that the texts written in Roman letters
never reach the top of the search results if they compete with
Cyrillic ones;
• Russia has also its own channels. Instead of Google, the most
popular search engine is Yandex, and instead of Facebook, the
majority of Russians are using VKontakte.
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6. +2. How do Russian Internet
channels work?
As for online marketing effectiveness, the most
important things to be taken into account are:
content of the Internet pages in the Russian
language;
customer service in Russian;
.RU and .RF domains;
Russian payment methods.
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3. Who is operating social media
and online marketing on Russian markets?
Mediatalo Toimelias Ltd is a Finnish media company that is
specializing in online and social media marketing in Russia.
We have a lot of experience in the fields such as Internet
marketing, social media, tourism, retail and Russian
consumer behaviour.
Our office is located in Lappeenranta, Southeast Finland,
and we have good connections to Russian operators.
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4. Do my competitors
conduct online marketing in Russia?
• Not yet!
• Although the potentiality of the Russian markets is widely
recognized, not so many European companies are
conducting marketing on the Russian Internet.
• So, if your company start marketing activities now, it can gain
an advantage over its competitors.
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9. +5. How can online and social media
marketing campaigns be carried out in the
Russian market?
Mediatalo Toimelias Ltd offers a variety of services:
 Vkontakte marketing
 Blog marketing in Russia
 Roadmap to Russia
 Online marketing campaigns
 Administration and content production
 Search engine optimization
 Russian payment services
Marketing campaigns are tailored according to the needs and objectives of the
customers, utilizing their existing Internet infrastructure.
Our mission is to increase customers’ visibility on the Russian Internet and
take care of their conversion rates!
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6. Are there any risks of Russian
marketing on the Internet and in social media?
• We do minimize marketing risks. We build campaigns
without wishful thinking, but according to the needs and
objectives.
• We cooperate with our clients and use only trustful
payment methods when we buy visibility for our
customers from Russian service providers.
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6. Are there any risks of Russian
marketing on the Internet and in social media?
• We send our clients monthly reports concerning
completed campaigns, their indicators and statistics. Our
services are flexible. We can change and modify
campaigns, if it is necessary, or we will find another
better way for you to achieve success.
Bringing benefits to our customers is our priority!
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12. +7. What are the most
important channels?
TOP 10 INTERNET CHANNELS IN RUSSIA ARE:
Search engines: Yandex, Google.ru.
Portals: Mail.ru, Yahoo.ru.
Social media: VKontakte, Odnoklassniki,
LiveInternet, Moimir, Youtube and LiveJournal
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13. +8. How to conduct Internet
marketing in Russia?
• Basics of Internet marketing in Russia and pricing
methods are all the same within different business
areas. You can buy banners on all portals mentioned
above and keywords from search engines and do
social media marketing.
• But the difference is in payment methods. It is quite
usual that you can not use your western credit card
for direct payments. So, you have to use different
Russian Internet payment methods.
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14. +9. What kind of Internet
payment methods do they have in Russia?
• There are several Internet payment methods in Russia.
The most popular are:
Qiwi;
Webmoney;
Yandex money.
• In addition to these, the most popular social media
channel in Russia, VKontakte, has its own payment
method.
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15. +9. What kind of Internet
payment methods do they have in Russia?
• All mentioned Internet payment methods are debit
accounts. The use of western credit cards is not that
usual, but debit accounts are widely used and safe.
• Creating an account outside Russia might be
challenging, but specialized media company can help
you solve this problem and minimize the risks.
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10. How to start Internet
marketing activities in Russia?
Hand it to the experts!
We will find out what kind of service would be the
best for achieving your company’s objectives.
We will build up a marketing campaign that serves
best your needs and achieves good results in a
short period of time.
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Contact us!
Mediatalo Toimelias Ltd
Laserkatu 6
53850 Lappeenranta
Finland
Teemu Hakolahti
teemu.hakolahti@toimelias.fi
Tel. +358 50 355 1370
www.toimelias.fi/en/
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