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#digitalplanning workshop

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#digitalplanning workshop

Jonas Lidman and I ran this workshop with Hyper Island and Berghs School of Communication in Stockholm, November 2012. It is very slightly adapted from the workshop Jonas and Mike Arauz have done for the past 2 years. You guys deserve the credit!

Jonas Lidman and I ran this workshop with Hyper Island and Berghs School of Communication in Stockholm, November 2012. It is very slightly adapted from the workshop Jonas and Mike Arauz have done for the past 2 years. You guys deserve the credit!

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#digitalplanning workshop

  1. 1. DIGITAL PLANNING DESIGNING FOR NETWORKS
  2. 2. DID YOU BRING YOUR QUOTES? PUT THEM UP! #DIGITALPLANNING // NOVEMBER 2012
  3. 3. HEJ. Jonas Lidman Johanna Beyenbach Planner and Associate Process Facilitator Strategy Director at KAVORKA at UNDERCURRENT @thelidman @tokyohanna #DIGITALPLANNING // NOVEMBER 2012
  4. 4. #DIGITALPLANNING #DIGITALPLANNING // NOVEMBER 2012
  5. 5. CREATIVE CLIENT CONSUMER ACCOUNT PLANNING #DIGITALPLANNING // NOVEMBER 2012
  6. 6. A B STRATEGY! #DIGITALPLANNING // NOVEMBER 2012
  7. 7. I DO A R T #DIGITALPLANNING // NOVEMBER 2012
  8. 8. INTENTION DOART #DIGITALPLANNING // NOVEMBER 2012
  9. 9. "My formula has always been I’m big on preparing. Prepare like crazy. But then just as you’re heading out, half an hour beforehand, forget all of it. It’s there. It’s in your reptile brain. Go out but feel loose enough to grab opportunities as they come up. Don’t just stick to the plan if you see an opportunity." - Conan O'Brien Television host, comedian, writer, producer and performer. #DIGITALPLANNING // NOVEMBER 2012
  10. 10. I DESIRED OUTCOME ART #DIGITALPLANNING // NOVEMBER 2012
  11. 11. I DO AGENDA R T #DIGITALPLANNING // NOVEMBER 2012
  12. 12. I DO A RULES T #DIGITALPLANNING // NOVEMBER 2012
  13. 13. I DO A R TIME #DIGITALPLANNING // NOVEMBER 2012
  14. 14. What if we were to willingly listen to one another with the awareness that we each see the world in unique ways? And with the expectation that I could learn something new if I listen for the differences rather than the similarities? – Margaret Wheatley, Author, Teacher and Speaker, USA #DIGITALPLANNING // NOVEMBER 2012
  15. 15. LET’S GET TO KNOW EACH OTHER. #DIGITALPLANNING // NOVEMBER 2012
  16. 16. SEPTEMBER 2ND, 2011 #DIGITALPLANNING // NOVEMBER 2012
  17. 17. A PERSON ON THE INTERNET FORUM REDDIT ASKS A SILLY QUESTION. #DIGITALPLANNING // NOVEMBER 2012
  18. 18. ”Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern US Marine infantry battalion?” #DIGITALPLANNING // NOVEMBER 2012
  19. 19. REDDIT USER PRUFROCK451 ANSWERS #DIGITALPLANNING // NOVEMBER 2012
  20. 20. DAY 1 The 35th MEU is on the ground at Kabul, preparing to deploy to southern Afghanistan. Suddenly, it vanishes.The section of Bagram where the 35th was gathered suddenly reappears in a field outside Rome, on the west bank of the Tiber River. Without substantially prepared ground under it, the concrete begins sinking into the marshy ground and cracking. Colonel Miles Nelson orders his men to regroup near the vehicle depot - nearly all of the MEU's vehicles are still stripped for air transport. He orders all helicopters airborne, believing the MEU is trapped in an earthquake. Nelson's men soon report a complete loss of all communications, including GPS and satellite radio. Nelson now believes something more terrible has occurred - a nuclear war and EMP which has left his unit completely isolated. Only a few men have realized that the rest of Bagram has vanished, but that will soon become apparent as the transport helos begin circling the 35th's location. Within an hour, the 2,200 Marines have regrouped, stunned. They are not the only moderns transported to Rome. With them are about 150 Air Force maintenance and repair specialists. There are about 60 Afghan Army soldiers, mostly the MEU's interpreters and liaisons. There are also 15 U.S. civilian contractors and one man, Frank Delacroix, who has spoken to no one but Colonel Nelson. Miraculously, no one was killed during the earthquake but several dozen people were injured, some seriously. All fixed-wing aircraft and the attack helicopters were rendered inoperable by the shifting concrete, although the MEU did not lose a single vehicle or transport helicopter. As night falls, the MEU has established a perimeter. A few locals have been spotted, but in the chaos no one has yet established contact. Nelson and his men, who are crippled without mapping software and GPS to fix their position, begin attempting to fix their location by observing stars. The night is cloudy. Nelson orders four helicopters back into the air at first light, to travel along the river in hopes of locating a settlement. #DIGITALPLANNING // NOVEMBER 2012
  21. 21. MASSIVE SUPPORT AS THE STORY UNFOLDS, WITH FANS CREATING THEIR OWN CONTENT. #DIGITALPLANNING // NOVEMBER 2012
  22. 22. #DIGITALPLANNING // NOVEMBER 2012
  23. 23. AFTER 8 DAYS, MADHOUSE ENTERTAINMENT AND PRUFROCK451 SIGN A MOVIE DEAL. #DIGITALPLANNING // NOVEMBER 2012
  24. 24. "We live in Nextopia, where anyone, anywhere, anytime can When everything is available, we want that which we can't have. Because of that, we are constantly waiting for the next big thing." Micael Dalén, profesor at Stockholm School of Economics #DIGITALPLANNING // NOVEMBER 2012
  25. 25. 1 comment. 1 week. 1 movie deal. 11 500 votes, 8 500 participants. Massive support and collaboration. Numerous interviews in mainstream media. #DIGITALPLANNING // NOVEMBER 2012
  26. 26. COLLECTIVE ACTION BY DESIGN #DIGITALPLANNING // NOVEMBER 2012
  27. 27. WHAT INTERESTS DEFINE THIS COMMUNITY? This is how bacon is supposed to be. #DIGITALPLANNING // NOVEMBER 2012
  28. 28. ”...we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.” Clay Shirky Author, Here Comes Everybody: The Power of Organizing Without Organizations #DIGITALPLANNING // NOVEMBER 2012
  29. 29. WE WILL BE JUDGED BY OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK #DIGITALPLANNING // NOVEMBER 2012
  30. 30. THINGS USED TO BE SIMPLE #DIGITALPLANNING // NOVEMBER 2012
  31. 31. THEN THINGS GOT DIGITAL #DIGITALPLANNING // NOVEMBER 2012
  32. 32. DOES THIS IDEA PASS THE “I’D RATHER BE LOOKING AT PICTURES OF KITTENS” TEST? #DIGITALPLANNING // NOVEMBER 2012
  33. 33. ”The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.” Yochai Benkler, author, The Wealth of Networks #DIGITALPLANNING // NOVEMBER 2012
  34. 34. IMAGINE A WORLD FULL OF PEOPLE WHO HAVE GROWN UP TAKING GOOGLE, THE IPAD, AND WIKIPEDIA FOR GRANTED #DIGITALPLANNING // NOVEMBER 2012
  35. 35. WHAT THE INTERNET AWARENESS IS GOOD FOR: PERSUASION SHARING COOPERATION COLLECTIVE ACTION #DIGITALPLANNING // NOVEMBER 2012
  36. 36. SHARING #DIGITALPLANNING // NOVEMBER 2012
  37. 37. PASS ALONG IS MADE OF PEOPLE. #DIGITALPLANNING // NOVEMBER 2012
  38. 38. ADAPTED FROM RESEARCH BY HENRY JENKINS AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT WHY WE SHARE STRENGTHEN DEFINE OUR GIVE ME MY COLLECTIVE STATUS BOND IDENTITY #DIGITALPLANNING // NOVEMBER 2012
  39. 39. PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMEN JAY Z TIGER WOODS #DIGITALPLANNING // NOVEMBER 2012
  40. 40. ALMOST 30,000 VIEWS ON BUZZFEED WITHIN THE FIRST 48 HOURS #DIGITALPLANNING // NOVEMBER 2012
  41. 41. MAP OF INTEREST HIP HOP GRAPHIC DESIGN JAY Z GEEKS, DORKS, AND INFO NERDS GRAPHICS CELEBRITY TIGER WOODS DATA SPORTS #DIGITALPLANNING // NOVEMBER 2012
  42. 42. COOPERATION #DIGITALPLANNING // NOVEMBER 2012
  43. 43. JANE MCGONIGAL, GAME DESIGNER, SPEAKING AT THE NEW YORKER CONFERENCE, 2008 WHY WE PLAY ACCOMPLISH SPEND TIME GET BE PART SATISFYING WITH PEOPLE GOOD AT OF WORK I LIKE SOMETHING SOMETHING BIGGER #DIGITALPLANNING // NOVEMBER 2012
  44. 44. JANE MCGONIGAL, GAME DESIGNER, SPEAKING AT THE NEW YORKER CONFERENCE, 2008 WHY WE PLAY ACCOMPLISH SPEND TIME GET BE PART SATISFYING WITH PEOPLE GOOD AT OF WORK I LIKE SOMETHING SOMETHING BIGGER FOSTERING SUSTAINED ENGAGEMENT #DIGITALPLANNING // NOVEMBER 2012
  45. 45. ”We believe that the phrase ‘there just weren’t any’ is no longer good enough.” Lina Thomsgård Founder, Rättviseförmedlingen/Equalisters #DIGITALPLANNING // NOVEMBER 2012
  46. 46. CASE ”EQUALISTERS” #DIGITALPLANNING // NOVEMBER 2012
  47. 47. THE VISION AN EQUAL SOCIETY - WHERE EXPERTISE IS IN YOUR HEAD THE GOAL A DIGITAL RESOURCE FOR CONTENT PROVIDERS AND FOR EXPERTS WHAT POINT OF VIEW DO THE COMMUNITY SHARE PEOPLE WHO WANT TO CHANGE THE PERCEPTION OF WHAT IT MEANS TO BE AN EXPERT WHO ARE THE PARTICIPANTS? ★ THE EXPERTS ★ THE CONTENT PROVIDERS ★ TIPSTER #DIGITALPLANNING // NOVEMBER 2012
  48. 48. WHAT MOTIVATIONS ARE THERE FOR PEPOLE TO CONTRIBUTE? ★ BEING PART OF A COMMUNITY ★ SHARPEN MY SKILLS AS AN EXPERT ★ PROFIT FROM MY SKILLS ★ A PERSONAL PASSION TO HELP DEVELOP PEOPLE EFFECTS ★ MEDIA ATTENTION TV/RADIO/BLOGS/PAPERS ★ CREATE JOBS FOR THE EXPERTS ★ CREATE A PUBLIC DEBATE ABOUT OUR PERCEPTIONS ON ★ WHO CAN BE AN ”EXPERT” #DIGITALPLANNING // NOVEMBER 2012
  49. 49. COLLECTIVE ACTION #DIGITALPLANNING // NOVEMBER 2012
  50. 50. COLLECTIVE ACTION Getting a group of people to work together towards a shared goal. #DIGITALPLANNING // NOVEMBER 2012
  51. 51. DON’T EXPECT THIS TO BE EASY #DIGITALPLANNING // NOVEMBER 2012
  52. 52. UNDERSTANDING + ALIGNMENT #DIGITALPLANNING // NOVEMBER 2012
  53. 53. VISION A FOUNDATION FOR ENGAGING COMMUNITY NETWORK VALUES A COMMUNITY BEHAVIORS #DIGITALPLANNING // NOVEMBER 2012
  54. 54. BREAK! #DIGITALPLANNING // NOVEMBER 2012
  55. 55. MIT’s Center for Collective Intelligence has collected and analyzed 250 examples of web-enabled collective intelligence. #DIGITALPLANNING // NOVEMBER 2012
  56. 56. THE ELEMENTS WHAT OF ORGANIZING GROUP ACTION WHO WHY HOW #DIGITALPLANNING // NOVEMBER 2012
  57. 57. COLLECTIVE ACTION BY DESIGN #DIGITALPLANNING // NOVEMBER 2012
  58. 58. #DIGITALPLANNING // NOVEMBER 2012
  59. 59. A WORLD WHERE WE RIDE INSTEAD OF DRIVE CREATE AN AGGREGATE COUNT IT’S BETTER FOR ME AND OF MILES RIDDEN INSTEAD OF SOCIETY TO RIDE MY BIKE DRIVEN I GET CREDIT FOR RIDING INSTEAD OF DRIVING CLIF BAR 2 MILE CHALLENGE PEOPLE WHO LOVE RIDING BIKES PEOPLE DOING THE 2 MILE CHALLENGE RIDING, RECORDING MY RIDING, UPDATING MY STATUS TWITTER, FACEBOOK, DAILY MILE, 2MC PLATFORM #DIGITALPLANNING // NOVEMBER 2012
  60. 60. IT’S TIME TO CHOOSE... #DIGITALPLANNING // NOVEMBER 2012
  61. 61. DEFINE AS A GROUP THE 5 MOST IMPORTANT QUALITIES FOR CREATING GREAT STUDENT HOUSING #DIGITALPLANNING // NOVEMBER 2012
  62. 62. IF YOUR BRAND IS ACCEPTABLE TO EVERYONE, THEN IT WON’T BE EXCITING TO ANYONE. #DIGITALPLANNING // NOVEMBER 2012
  63. 63. PEOPLE BUY THINGS FOR TWO RESONS: A GOOD REASON... AND THE REAL REASON. – J P Morgan #DIGITALPLANNING // NOVEMBER 2012
  64. 64. WHAT A BRAND ISN’T: THE COMMON DEFINITION THE SIMPLE DEFINITION THE ADVANCED DEFINITION #DIGITALPLANNING // NOVEMBER 2012
  65. 65. CONTEXT BRAND CONSUMER INTENTION PERCEPTION #DIGITALPLANNING // NOVEMBER 2012
  66. 66. THE SPIRIT OF THE ORGANIZATION AND THE CONTEXT IS MORE IMPORTANT THAN THE MESSAGE. #DIGITALPLANNING // NOVEMBER 2012
  67. 67. ”The way to gain a good reputation is to endeavour to be what you appear.” Socrates #DIGITALPLANNING // NOVEMBER 2012
  68. 68. LUNCH!!! #DIGITALPLANNING // NOVEMBER 2012
  69. 69. YOU ARE APPEALING TO MAKE STUDENT HOUSING BETTER. WHAT ARE YOUR PEERS’ MOTIVATIONS TO STICK WITH YOU? #DIGITALPLANNING // NOVEMBER 2012
  70. 70. SPEND TIME WITH PEOPLE I LIKE ACCOMPLISH SATISFYING WORK GET GOOD AT SOMETHING BE PART OF SOMETHING BIGGER #DIGITALPLANNING // NOVEMBER 2012
  71. 71. ONCE UPON A TIME, (IN 2009…) #DIGITALPLANNING // NOVEMBER 2012
  72. 72. 72 ©2 010 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
  73. 73. IKEA CHALLENGE 1. RAISE AWARENESS FOR NEW FURNITURE LINE 2. IMPROVE BRAND IKEA AFFINITY AMONG UNIVERSITY-AGE CONSUMERS 3. GAIN INSIGHTS ABOUT WHAT WORKS BEFORE INTERNATIONAL LAUNCH #DIGITALPLANNING // NOVEMBER 2012
  74. 74. TIPS FOR GOOD IDEA DEVELOPMENT: QUANTITY BEFORE QUALITY SET HIGH GOALS, THINK BIG POSTPONE CRITICAL THINKING AND SUSPEND JUDGEMENT BUILD ON EACH OTHER’S IDEAS THINK LATERALLY #DIGITALPLANNING // NOVEMBER 2012
  75. 75. IF YOU ONLY REMEMBER 3 THINGS... #DIGITALPLANNING // NOVEMBER 2012
  76. 76. TIME TO SHARE! BREAK! #DIGITALPLANNING // NOVEMBER 2012
  77. 77. ALL EXPERIENCES NOW TAKE PLACE IN THE CONTEXT OF A NETWORK OF CONNECTED PEOPLE #DIGITALPLANNING // NOVEMBER 2012
  78. 78. UNDERSTAND THE VALUES, BEHAVIORS, AND SHARED VISION OF THE PEOPLE YOU WANT TO CONNECT WITH #DIGITALPLANNING // NOVEMBER 2012
  79. 79. LOOK FOR WAYS TO SHARE, COOPERATE, AND ORGANIZE COLLECTIVE ACTION #DIGITALPLANNING // NOVEMBER 2012
  80. 80. WHICH QUOTES SPREAD? #DIGITALPLANNING // NOVEMBER 2012
  81. 81. THOUGHTS? FEEDBACK? #DIGITALPLANNING // NOVEMBER 2012
  82. 82. TACK. #DIGITALPLANNING // NOVEMBER 2012

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